KGOMOTSO

PHOOFOLO

Marketing Associate

A professional and self-motivated

marketing associate with many years

of experience in implementing

effective marketing strategies and

campaigns in the tourism industry.

PERSONAL PROFILE

Team leader at the opening of

Dinokeng, the ONLY free -roaming

Game Reserve in Gauteng.

Part of team for Sediba Goes

Global Communication Campaign

(hominin) discovered in the

Cradle of Humankind World

Heritage Site.

ACHIEVEMENTS

WORK EXPERIENCE

Acting General Manager:

Maropeng Visitor Interpretation Centre: December. 2020 to March 2021

Identifying strategic media platforms to place Maropeng's brand. This included bartering deals with the Bachelor SA, hosting familiarization trips in exchange for advertorial and negotiated deals in editorial placements.

Event director of Cradle of Humankind #Colourfest, sourcing sponsorships, management of channels (web ticket), project managing vast teams from Premier's Office, Mayor's office, Department of Economic Development and the community Forum ensuring alignment.

Weekly updating of Maropeng website and production of content/distribution via all # Maropeng social media platforms, Economic Development and other platforms. Creating and implementing campaigns such as Maropeng's 10th anniversary.

Media and PR strategy development and implementation. Board reports submission, sales and marketing presentations to the board of directors

Ensuring internal communications and key messaging for the organization.

WORK EXPERIENCE

Communications and Leisure Manager:

Gauteng Tourism, Cradle of Humankind World Heritage Site and Dinokeng Projects: January. 2010 to October 2019 Lead project manager for projects that required an Integrated Marketing Communications approach (IMC). This included the management of campaign key messages and the integration of all the promotional tools for the 20th Anniversary of the Cradle of Humankind, the official opening of Dinokeng Game Reserve, the Cradle of Humankind Bucket list campaign, and Sediba Goes Global (hominin) campaign discovered in the Cradle.

Media buying management for destination/s brand equity. Trade and exhibitions management for the destinations. Briefing, guiding and management of production for destination collateral such as video's, brochures, leaflets, fact sheets, newsletters- any collateral related to creating awareness and brand representation.

Strategic planning and annual performance planning for the organization.

Production of annual reports for the organization for nine consecutive years.

Intellectual Property management for destination brand. Management of CEO’s communiqué regarding

organizational changes and crisis management for

reputation control.

Lead manager in the revision of the brand identity of the Cradle of Humankind World Heritage Site.

Contact Details:

Phone: 071-***-****

Email: ado33f@r.postjobfree.com

LinkedIn: @Kgomotso Phoofolo

CONTACT DETAILS:

SKILLS AND ABILITIES

Project Management

Service delivery focused

Campaign Management

Marketing Campaign

Media Management

Ability to work independently

Problem solving capabilities

Team orientated

Display high level of professionalism

Creative and independent thinking

WORK EXPERIENCE

Deputy Director:

Dinokeng and Cradle of Humankind Blue IQ Projects: October. 2006 to December 2009

Development and effective implementation of strategy informed by the strategic planning.

Effectively managing and ensuring approved budget is spent according to the objectives stipulated.

Ensuring effective tourism trade plan targeted at key source markets such as (China, Brazil, India Road Shows) including Meetings Africa, World Trade Market Africa, Tourism Indaba, World Trade Market London and ITB Germany).

Ensuring establishment of effective partnerships in the industry.

Ensuring effective market access of SMME’s through marketing initiatives.

Writing and publishing e-newsletters for Gauteng Tourism. Management of content plan for the updating of both websites (The Cradle of Humankind and Gauteng Tourism). Media management at events - little foot, heritage day etc. Communicating government milestones through press

releases and monthly newsletters.

WORK EXPERIENCE

Project Manager:

Government Communications (GCIS): January. 2006 to September 2006

Developing Communications Strategies for government departments – per campaign.

Developing key messages for government campaigns.

Project Management of the 2006 10th anniversary of the constitution.

Project Management of the Bhambhatha Rebellion.

Project Management of the Women’s Day Celebrations. Project Management of the National Child Protection Week. Co-ordination of the Vuk’uzenzele Advisory Meetings with different government departments.

WORK EXPERIENCE

Key Account Manager:

CSIR Communications: June. 2001 to December 2005 Strategy Development and implementation for a business unit

Media Liaison and PR for a business unit

Management of content for internal publications

Hosting and management of staff functions

Management of the induction training

Event management for a business unit

Management of the Technology for Women in Business Newsletter at CSIR

National diploma in Public Relations

- Wits Technikon.

Branding management certificate

- Vega school of branding.

Managing Results from Gibs Business

School.

Completing my bachelor’s degree in

Psychology in the year 2022 - Wits

University.

ACADEMIC HISTORY

Ms. Tara Turkington

CEO: Flow Communications

Cell: 082-***-****

Dr. Keneiloe Molopyane

Curator: Maropeng

Cell: 083-***-****

REFERENCES

Contact this candidate