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Research Consultant Freelance Writer

Location:
Cincinnati, OH
Posted:
October 15, 2021

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Resume:

Richard B. Suttle Jr.

**** ******* **.

Cincinnati, Ohio 45248

Telephone: 513-***-**** Email: ado1u1@r.postjobfree.com

Summary: Writer with vast experience penning business, nutrition, fitness, human interest and numerous other articles for both online and print sites.

Education: MBA, California Coast University, Santa Ana, California – GPA: 3.75

BS, Business/Marketing, Miami University, Oxford, Ohio

Experience:

July 2009 Freelance Writer, Cincinnati, Ohio

to Present Write health, fitness, business, salary, job and human interest articles for a number of content sites, including Textbroker, Studio D, Writer Access, Constant Content, iWriter and Hirewriter. Write for Chron.com, AZCentral, Women’s Nest, Business.com and Livestrong. Attained “Top 20” writer status on Demand Studios from 2012 to 2014. Have also written books, product descriptions, direct mail campaigns and other collateral materials for small businesses and corporations.

May 2002 To MSA Research & Consulting, Cincinnati, Ohio

July 2009 Marketing Research Director

Conduct primary and secondary research studies for consumer products, restaurant, retail, financial, publishing, advertising, entertainment and other major industries. Process includes overseeing department budget, writing questionnaires, leading data analysis with managers and staff. Present data to senior management and clients. Consult with client leadership on the implementation of strategies for business growth.

·Responsible for business development and account management. Consult with clients on planogram and facings assessment, test marketing, shopper insight analysis and recommending various marketing strategies.

·Lead a team of 4. Specific duties include personal development, performance reviews and leading department meetings. Manage $2.0 million department budget as well as tens of millions in research for client companies.

·Conduct, manage and oversee all primary research, including focus groups, one-on-ones, surveys, beta tests, conjoint analyses. Secondary research includes Nielsen, Claritas, IRI and NPD CREST data.

·Specialize in customer service, ATU tracking, category management, advertising and pricing research.

·Write detailed marketing research reports, executive summaries and presentation pieces for all client companies.

October 2000 TOTO USA, Atlanta, Georgia

To May 2002 Marketing Research & Strategy Manager

Initiated and executed strategic planning and marketing research activities, including customer and dealer satisfaction, Internet studies, ATU and brand awareness. Performed qualitative research, market trends, segmentation, advertising/lead conversion and new product studies. Conducted extensive competitive analysis and reported all initiatives to the president and executive management team each week.

·Led a team of three (3). Served as liaison to company attorney for all product naming and trade name research.

·Responsible for new product and promotional ideas for company’s bath and kitchen line.

·Heavily involved with both commercial and retail product management. Managed accounts to determine their primary marketing and promotional needs. Worked with planograms for both showrooms and retail entities. Managed research and strategies for all product categories.

·Developed a 10-year forecast of all bath and kitchen products for executive management team.

·Managed $500,000 research budget and all secondary, exploratory and ad hoc requests.

February 1998 Long John Silver’s, Lexington, Kentucky

To October 2000 Marketing Research Manager

Managed primary marketing research projects (quantitative and qualitative) through suppliers for Business Development, Brand, Advertising, Operations, and for all calendar events and Beta tests. Coordinated and managed the NPD CREST database. Duties include Product flow: budgeting, proposals, supplier selection and supervision, questionnaire design, data/sales analysis, report writing and presentation of results.

·Coordinated and managed ongoing ATU Event Tracking study for measuring brand/advertising awareness, usage, purchase intent, competitive tracking, attribute ratings, etc. Also executed and managed all Beta Test ATU, Advertising/Media, Product Concept, Target/Segmentation, Promotional, Secondary and Ad Hoc research projects.

·Tracked sales, traffic trends, occasion segments and demographic volumetrics for LJS and major competitors to assist Brand in strategic marketing. Analyzed customer insight data and served as "voice of the customer" for Business Review team. Assessed each Sales Event and formulated new strategies for future product offerings and promotions. Presented findings to senior leadership.

·Managed syndicated research requests and CREST information needs. Accountable for management by objectives, deadlines and budget management, and initiating special projects for further understanding of the brand and its position within the QSR segment. Wrote a detailed report on QSR Behavior which was used throughout the organization to plan calendar sales events.

1996 to 1998 R.S. Consulting, Columbus, Ohio

Marketing Research Consultant

Conducted field research, mall intercept, ATU studies, focus groups, advertising research and secondary data procurement for companies such as Checkfree, CompuServe, AOL, ADP, GTE, Taco Bell, Safeway, Wendy’s, Bank One, Southwestern Bell, KFC, Coca Cola, Keebler, Gillette, Procter & Gamble, and Kraft.

·Led a team of three (3). Responsible for account and category management, gathering shopper insights information, reading planograms for resets and new product introductions, merchandising and, inventory control. Also work with syndicated data from Nielsen, IRI, Simba, Forrester and NPD Group.

·Worked for Ross Products Division as a full-time contract client. Responsible for managing product concept and primary research for their Medical Nutritional division (brands: Ensure and Jevity--and devices such as pumps and tubes, enzyme test kits and urinary incontinent devices). Managed secondary research, market share tracking, and monthly IMS Hospital Audit.

1995 to 1996 Checkfree Corporation, Columbus, Ohio

Marketing Research Manager

Reported to Marketing Director and essentially ran the three-person Marketing Research department. Executed and managed all primary and secondary marketing research studies for six diverse business units—both consumer and business-to-business. Extensive questionnaire design, queries, data analysis, report writing and presentation of results.

·Rapid execution of nearly 80 projects/quarter to meet demands/needs of all internal clients in explosive Electronic Bill-Pay industry. Budget management and project planning, scheduling and meeting due dates, supplier selection and supervision, questionnaire design, analysis, report writing and presentation of results to upper management.

·Types of research included customer and product satisfaction; implementation studies; qualitative Alpha and Beta research such as one-on-ones and focus groups; target marketing and market segmentation; conjoint analysis; product concept and advertising research; competitive and sales analysis. Also managed secondary research needs through Jupiter, Simba, Gale Research, Forrester and National Family Opinion (NFO).

1993 to 1995 P&S Consulting, Cincinnati, Ohio

Marketing Research Manager

Executed qualitative and quantitative marketing research studies. Worked with a number of consumer products, restaurant, publishing and retail firms. Heavily involved in account management, category management, interpreting consumer or shopper insights data and using syndicated data. Also used planograms and schematics for testing and merchandising new products.

·Managed one research analyst and a part-time temp. Responsible for their personal development and performance appraisals.

·Responsible for outsourcing/supplier selection, questionnaire design, research and data analysis, report writing, presentations when needed, marketing consultation for smaller clients.

·Primary research studies included customer service, advertising concepts, product concepts, in-store tests, mall intercepts, direct mail research and tracking, sales research, product positioning, pricing and distribution.

·Executed and managed grocery store departmental research for Safeway, including competitive density comparisons per region.

1992 to 1993 Taco Bell Corporation, Dayton, Ohio

General Manager

Managed a $1 million restaurant unit with P&L accountabilities: sales, labor, cost of sales, controllables. Accountable for hospitality, quality, service and cleanliness operation initiatives, hiring and training 38 crew members, four shift managers and two assistant restaurant managers. Oversaw merchandising, ordering and deliveries, inventory, repair & maintenance, administration, safety & sanitation. Maintained OSHA and I-9 records.

·Sold food services to schools, businesses and other institutions. Responsible for managing these accounts and finding additional outside customers.

·Served as Marketing Specialist for North Dayton market, coordinating the in-store surveys, mystery shops, and conducting market segmentation studies for use in studying customer boundaries and direct mail target marketing.

1986 to 1992 Dynamic Publications, Cincinnati, Ohio

Marketing Manager

Coordinated all marketing and planning functions for over 500 financial, self-help and specialty books and tapes and an international newsletter sold via direct mail. Established a wholesale network through independent contractors.

·Managed two assistants and multiple outside research vendors.

·Established and managed retail accounts, and trained wholesalers on merchandising and display set-up. Managed all product categories. Worked with planograms in bookstores, grocery, HBA and other retail establishments.

·Wrote sales letters, brochures and display advertisements for a predominately mail order operation. Also created and edited the company newsletter for apprising wholesalers of the newest products and promotions.

·Placed and tracked all advertising, including classifieds, display ads and direct mail campaigns. Managed the customer data base and implemented pricing and growth strategies.

·Executed all marketing research functions: customer service satisfaction, ad copy testing, pricing and distribution. Garnered consumer and shopper insights data for developing marketing strategies. Obtained syndicated data from various secondary research sources like Nielsen.

1984 to 1986 GTE Directories Corporation, Dallas, Texas

Marketing Analyst

·Coordinated all primary and secondary marketing research functions for over 100 telephone directory markets in the southwest: Arkansas, Texas, Oklahoma, Louisiana, Arizona. Managed 20 part-time employees and 3 marketing assistants.

·Questionnaire design; analysis; report writing; new product introductions; sales forecasting and expansions; market share and competitive analysis. Researched directory usage and customer satisfaction while determining needs and ways to rescope directories by market; and developed new directories or products when feasible. My seven reconfigured markets in the Dallas Metroplex area accounted for a 30% increase in revenue.

·Conducted mall intercept studies, personal interviews and focus groups to gather consumer usage and shopper insights data.

·Developed sales support information for inside and outside sales, performed market segmentation, coordinated the publishing of the directories and conducted distribution follow-up studies to confirm 100% delivery. Obtained syndicated research information through NYPSA’s Rate & Data and Dun & Bradstreet.

1981 to 1984 Burgoyne, Inc, Cincinnati, Ohio

Field Supervisor

·Managed national consumer product marketing research studies with this research agency. Clients included Procter & Gamble, Pillsbury, General Electric, General Mills, KFC, Campbell’s, Fieldcrest Mills, Kellogg’s, Gillette, Wendy’s and many others.

·Trained field agencies on audits and new product control studies. Traveled throughout the country setting up in-store research tests. Wrote instructions and test specifications for field reps and in-house interns. Managed inventory as product was consigned to Burgoyne. Used planograms for resets, maintaining the required amount of facings and merchandising.

·Responsible for sales research, category management, report writing, procuring and managing accounts and obtaining syndicated research data.

Technical Skills: All Microsoft/Lotus Suites; SPSS; SAS; UNIX; Graphic Packages



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