Adhithya Sethuraman(they/them)

Email: ado05a@r.postjobfree.com Phone: +1-917-***-****

ABOUT ME:

Meticulous, value-driven, and highly invested in results, my strengths are in writing conversion-focused copy, designing marketing collateral, executing social media campaigns, optimizing platforms to drive traffic using engagement analytics, and most importantly - customer/client satisfaction.

SKILLS:

● Adobe Photoshop (15+ years of use)

● Adobe Illustrator

● Autodesk Maya & Blender

● Adobe After Effects & Premiere Pro

● FL Studio

● Nuke X

● Google Analytics

● MS Office Suite

WORK EXPERIENCE:

● Student Worker, Department of Humanities and Media Studies at Pratt Institute October 2019 to May 2021

Increased turnout at events by 30%, designing shareable, actionable posters for Fall and Spring department events in all 4 semesters on Adobe Photoshop

Designed course flyers for Humanities and Media Studies courses, social media posts, as well as mock-ups for archives and website testimonials from alumni

Scheduling, writing, and publishing content on the department website

Pratt semesters learning Autodesk Maya, Nuke X, and Music Production

● Freelance Designer & Content Writer

May 2018 to July 2019

Composed long-form articles for various e-commerce products

Designed original textbook covers

Learned Autodesk Maya, Adobe After Effects, Blender, and Da Vinci Resolve

Applied for Masters in Media Studies at Pratt Institute, and other universities

● Copywriter and Graphic Designer at IncNut Digital Pvt. Ltd. June 2017 to May 2018

Increased email CTRs by 45% on average by designing and writing email campaigns for multiple luxury e-commerce products

Impactful graphic design for social media posts, posters, flyers, email series, and other marketing collateral

Named and chose brand style for India’s first custom skincare brand SkinKraft, by personal input

Writing conversion-focused copy: paid social media campaigns on Instagram, Facebook and Twitter, landing pages, email series, websites, promotional videos, video sales letters

Product life cycle marketing for product lines by liaising with necessary teams

Learned e-commerce tools Voluum, Google Analytics, GoToWebinar, Hotjar, and Diablo, and email marketing tools MailChimp and Mandrill

● Recovery after two-wheeler accident

November 2016 to May 2017

Acutely strengthened sense of purpose and focus

● Sr. Executive, University Engagement Team at Univariety August 2016 to October 2016

Wrote attention-grabbing content for video sales letters, social media ads, SendGrid email marketing campaigns, and in-house communications

Executed outreach campaigns to arrange for experts to be featured on interactive webinars with students

Cold-called universities to promote educational products and relevant public events

● Content Writer and Marketer at Sizmic Labs

July 2015 to July 2016

Content strategist and writer for the company blog, website, email copy

Learned WordPress and WordPress plugins thoroughly

Spearheaded influencer (150+) outreach funnels for new affiliate partnerships

Produced videos for WordPress Plugin usage, FAQ’s, and support EDUCATIONAL QUALIFICATIONS:

● M.A. in Media Studies, Pratt Institute, Brooklyn 2019 to 2021

● P.G. Diploma in Film and Film Studies, Manipal University, Manipal 2013 to 2014

● B.A. in Psychology, Literature, Journalism, Loyola Degree College, Secunderabad 2010 to 2013

ACTIVITIES:

● Learning and developing new marketing strategies

● Directed and edited two short films, 2014

● Interned with TV editor K. Ramakrishnan, learned Avid Media Composer, 2014

● Interned at The Hindu newspaper writing feature articles and press releases, 2012

● Reading/watching lectures on astrophysics, futurism, and economics

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