Mobile DD

079**-***-***

e-mail

adnzqz@r.postjobfree.com

Nationality

British

Address

** *** ******, ***** ******** Rd, London TW9 2JR

LinkedIn

www.linkedin.com/in/nickwalter2021

Personal Qualities: I would consider myself to possess an inquisitive, methodical, and analytical approach to my work, and indeed my life, and am both strategically driven and tactically aware, keen to promote a collaborative, performance, and outcome-driven environment. I passionately believe my character, insight, and aspirations are now suitable to pursue my career to the next step. I would contend that I possess the optimal mix of senior (multi-departmental) managerial & line reporting experience (agency & client-side), a proven & demonstrable track record and relevant professional insight, to undertake and execute the required role, proficiently and skilfully.

Aims & Objectives: To commit in 2021 my senior digital, PM, and marketing management experience, passion, and intellectual rigour, to a suitable progressive tech-centric & digitally focused organisation in a strategic communications capacity.

Tags: Global retail and channel digital build and marketing – 18 cultures, Salesforce > Pardot, marketing automation, Chartered Institute Of Marketing, CIM, agile & waterfall methodologies, Jira PM, Google Analytics Certified, Google Tag Management, Google Adwords certified, Digital infrastructure PM, SEO Optimisation (technical, on-page, link building), affiliate, IB and partner channel experience, app instore marketing, programmatic, e-CRM (campaign and drip), Webflow, Kentico 12, Angular11, Node.js, Symphony, UX/UI Testing, Optimize A/B Testing, content management, blogging, social outreach, full owned, earned and paid for responsibility, Premier League, Cricket and Boxing Sports Sponsorship and activation, demographic profiling, social media measurement, FCA Regulated, ABPI regulated, Experian MOSAIC, Experian FSS, Zinc, SaaS/PaaS, Cloud computing, AWS, and Azure.

Employment

July 2019-Present: ThinkMarkets, London EC2

Description: Global equities and derivatives broker

Position: Senior Digital Marketing Manager (previously Marketing Manager)

With offices/representation in over 12 different territories, during my tenure I have been responsible for the management and optimisation of the company's digital (owned, earned, and paid-for) assets including the 18-culture website, targeting both retail, affiliate, partner, and institutional investors & traders, globally.

The role encompasses regional campaign development employing e-CRM cross/up-sell and retention (Salesforce > Pardot), social paid for and organic promotion, on and offline comms, events/expo’s, reputation management, ATL advertising, sponsorship, product, and platform launch/‘roll-out’, performance acquisition and remarketing advertising (search, display (HTML5) and programmatic), trading app. and in-store (download) marketing, white label services fulfilment, (trading) promotion and competition development, award and press engagement, and customer reviews management.

As the functional team lead, I have managed the site website dev. team (front/ back end, full stack and team lead - .Net, Kentico CMS), creative studio (graphic, UX/UI design, and video) and marketing team including content, CRM, and performance direct and dotted line reports.

Agency selection and management include performance, SEO (technical, in page and backlinking), site development (WP) reputation management, analytics, and translation agencies.

During my time at ThinkMarkets, I have introduced a unified reporting structure (performance platforms account, properties, and container rationalisation) transactional attribution, and GA ‘goal’ suite, and data studio automated MIS reporting.

Site enhancements, driven by testing and engagement/conversion metrics, include regional new asset class sections, SEO driven (link building) content sections, refreshed menu-ing and careers section, as well as new FAQ and market news sections (multi-culture) and delivered improved site load and performance times employing JS/CSS refactoring, consolidation and compiling.

Staffing management/HR responsibilities include team search/selection, permanent and contract hiring, performance reviews, objective setting and disciplinary – marketing, creative and front/back and full-stack.

All activities are undertaken within a multi-culture and multi-jurisdiction regulatory environment

May ‘17- June ‘19: Basset & Gold, London EC2

Description: Financial Services – Investment and alt. finance.

Position: Marketing Manager

Brought in as UK Marketing Manager to build the department from inception in the UK. A strategic and operational lead-gen role, my responsibilities include building the company’s revenues streams and profitability by initially undertaking search, selection, management, and optimisation of leading PR consultancies, digital and social outreach agencies, SEO consultancies and a content outsourced team, and more recently building the internal comms team, hiring on and off-line designers, a digital evangelist, and content writers.

Proficient in budgeting, forecasting, and planning, campaign development, scheduling, and delivery, as well as negotiating agreements and contracts with agencies and suppliers globally. Within 2 years built the team from 1 to 5 highly collaborative and task/outcome orientated members including senior and junior designer, performance digital and social exec., and content writer.

Sept. ‘14-April ‘17: PHASE II International

Description: An integrated med comms agency specializing in pipeline product commercialization for the pharmaceutical & healthcare sectors

Position: Senior Digital Project Manager

Responsible for the delivery of several large-scale web, transformational and SaaS build and deployment projects including KOL intelligence platforms and search/segmentation tools, e-R&D global portals, news, and disease area digital hubs and assoc. native web applications.

As digital services operations lead, additionally responsible for targeted audience acquisition, engagement, conversion through owned, earned, and paid media plans and programmes.

March ‘07-Aug. ‘14: The Help Agency

Description: Full-Service brand & communications agency - Healthcare & NFP Focus

Position: Digital Operations Manager

Responsibilities: As the digital lead for the organisation, responsible for managing and driving the agency’s online growth employing developing, implementing, and evaluating a range of web and cloud-based digital communications strategies for several clients. Specifically, duties encompassed coordinating internal resources and supply chain management, owning & driving clients integrated digital objectives, as well as developing a deep understanding of client sectors, their digital strategic issues, and competitive positions.

KPI outcomes attained on behalf of clients include online brand development (driving awareness, engagement, and loyalty, up & cross-sell), reputation management, lead and enquiry generation, donation and volunteer acquisition, staff recruitment, as well as incremental e-commerce revenue/profitability and ROI/ROAS.

April ‘00-Nov.’06: MESH Computers Plc.

Description: System Integrator (OEM) and Vendor – End User, SME & Education

Position: Head of Marketing

Responsibilities: Manager of a progressive marketing team reporting directly to the CEO. Duties incorporate devising, implementing, and evaluating marketing strategies in line with wider commercial objectives. Responsible for all elements of the marketing mix including product design, development and specification, pricing, development of the channel, and ‘through-the-line promotion.

Budgetary responsibilities include forecasting, budgeting, determination of channel ROI levels & departmental allocation.

Aug. ‘97-March ‘2000: Omniquad Ltd.

Description: Internet Security Software Development - SAAS

Position: Marketing and Creative Executive

March 92-July ’97: PIMS UK Ltd.

Description: International PR and marketing support agency

Position: Account Development Executive - Consumer Team

Education, Training, and Courses

● 2010,11 & 12 &, Oct. 2013: AdWords Certification Program: Individually Qualified. Passed the required exams and demonstrated proficiency in necessary subject areas critical to gaining competence in Google AdWords. As a result, I have been awarded an AdWords Individual Qualification with specialisation in Search Advertising - both Fundamental & Advanced Search.

As a qualified individual, able to satisfy the personal requirement for the new Google Partner accreditation.

● October 2013: completing and passing the Google Analytics Academy Course.

● 1998-1999: Chartered Institute Of Marketing (CIM). Advanced Cert. Passed all modules including marketing operations, effective management for marketing, promotional practice, and management information for marketing and sales.

● 1987– 88: Mander Portman and Woodward College. French, Government, and Politics.

● to 1988: The Oratory School, Woodcote, Oxfordshire.

References available upon request.

NICHOLAS WALTER Curriculum Vitae

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