Susan Marie Caprio

Milford, CT 203-***-**** adnzfq@r.postjobfree.com

https://www.linkedin.com/in/susancaprio/

Professional Summary

Innovative, creative, and analytical thinker with a systematic approach in problem solving. Ability to see the big picture. Exceptional record in revenue generation. Demonstrated success in driving new and exciting ideas that organically engaged target audiences in marketing campaigns on and offline. Strong in implementing best practices for Digital Marketing and Social Media action plan strategies. Skills

Content Strategy. Email Marketing. Event Planning, Social Media Management, Branding, PR, SEO/SEM, Wordpress. Buffer. Hootsuite. MS Office Suite, Facebook, Instagram, Twitter, Pinterest, LinkedIn, YouTube, Constant Contact, Mailchimp, Google Trends, Google Analytics, Google Search, Google Search Console, Googler Tag Manager, Google Ad Words, Google Search & Display Ads, SEMrush, Buzzsumo, Ad Espresso, Woorank Experience

Strategic Marketing Coordinator 2009 – Present

SBS Communications, Milford, CT

• Multi-Channel Engagement:

o Designed and executed strategic communication action plans to align with client goals. o Drove 26% increase in event attendance for community organization o Implemented online digital marketing campaigns driving engagement up to 33% and conversion rates up to 18%.

• Social Media – Digital Marketing:

o Implemented strategies across social media channels driving reach and engagement up to 33% in 6 months. o Created monthly content calendars with status updates and published all created content for channels. o Scheduled social and display ad campaigns on google and bing, increasing engagement and website traffic. o Helped reduce customer support requests by 8% in engaging with customers and answering immediate questions.

o Developed automated reporting in google sheets on social media KPI’s saving 8 hours of manual work per week.

o Conducted detailed research to understand target market values. o Developed solutions and strategies to achieve goals utilizing multiple online tools with analytics and measurement.

o Designed SEO strategy and landing pages increasing website traffic. o Leveraged measurement tools to provide progress reports and mine insights, while continually finding ways to improve on those metrics through testing and new initiatives. o Designed and distributed online press releases.

o Wrote and executed all content for internet marketing program, increasing lead generation by 15% in 6 months.

o Initiated online and traditional marketing campaigns that augmented growth by 12% in 3 months and 26% in 6 months.

• Community Relations: Developed relationships and planned outreach activities that expanded market penetration by 14% and increased client referrals by 18% in 7 months

• Event Management: Coordinated planning of community events and forums. This included recruitment of speakers and overseeing event logistics; invitations, marketing, speaker arrangements, timelines, and event flow. Delivered 26% increase in average attendance.

• New Product Launch: Created specialty drink mix and launched marketing campaigns which increased revenue by 48% and market penetration by 33%.

Susan Marie Caprio

Milford, CT 203-***-**** adnzfq@r.postjobfree.com

https://www.linkedin.com/in/susancaprio/

Volunteerism

Event Fundraiser & Sponsorship Coordinator

Orchard House Adult Day Care, Branford, CT

• Raised in excess of $2,500 dollars in donations and sponsorships Event Fundraising Coordinator

Eva’s Miracle Foundation, West Haven CT

• Raised in excess of $5,000 dollars in donations and private auction gifts Information Forum Coordinator – Family Caregivers

Ludlow Rehabilitation Center, Fairfield, CT

• Collaborated and partnered with Ludlow Rehabilitation Center to coordinate key speakers for variety of forums, raising topics of awareness by 18%

Education and Certifications

Bachelor of Science, Economics

Southern Connecticut State University, New Haven, CT Certificate in Social Media & Digital Marketing Strategy Boot Camp Institute, Cincinnati, OH

Certificate in Leadership-Based Management

Business & Legal Resources, Old Saybrook, CT

Certificate in Customer Service Management

Business & Legal Resources, Old Saybrook, CT

Certificate in Sales Training

Dale Carnegie Training, Melville, NY

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