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Sales Representative

New Delhi, Delhi, India
July 31, 2021

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Mobile: +91-870******* / 882-***-****


Address: ***, **** **. *, *** Society, Sec -10, Dwarka, New Delhi-110075 Seeking senior level opportunities & assignments in Strategic planning, Sales & marketing and Business Development with a reputed organization.


• Sales & Marketing

• Distribution Network

• Retail Management

• Business Development

• Corporate Sales

• Direct Sales

• Revenue Expansion

• Strategy Planning

• Budgeting

• Product Promotion

• P & L Management

• Team Management

• Customer Service

• Business professional with nearly 20 years of extensive experience in Real Estate, Telecom, Consumer durable & FMCG industries. Exposure in Sales & Marketing, Distribution & Retail Management, Business Development, Product Promotion, New Market Development, Relationship Management & Team Management.

• Competent in implementing effective solutions to the customer needs, with an aim to improve customer contentment and consequently customer loyalty, repeat and referral business.

• Ability to take up new challenges as an opportunity and adapt to changing business situations with a positive outlook.

• Experience in charting out sales strategies and contributing towards enhancing business volumes & growth and driving sales, maximizing revenue & profitability.

• Proven track record of driving sales, maximizing revenues with analytical problem-solving approach. Expertise in driving new business initiatives, steering strategic alliances and establishing systems, with distinction of introducing, developing and positioning new products in market.

• A keen communicator with ability to relate to people across all hierarchical levels

& cross functional departments in the organization PROFICIENCY FORTE

Distribution / Channel / Retail Management

• Liaising with the channel/distributors in order to achieve the set targets; identifying and developing reliable dealers / distributors for increasing market visibility.

• Monitoring end-to-end process flows to ensure operational efficiency through channel partners.

• Appointing the new dealers & sub dealers in the region and training the dealer team; developing & expanding the distribution channel network to enhance product reach & business targets. Corporate Sales & Marketing

• Analyzing business potential, conceptualizing & executing strategies to drive corporate sales, augment turnover and achieve desired targets.

• Motivating and guiding associates / subordinates to strive for delivering superlative performance.

• Cultivating mutually beneficial relations with clients to ensure repeat & referral business. Business Development

• Evolving market segmentation & penetration strategies to achieve targets.

• Identifying key/institutional accounts & strategically securing profitable business.

• Ensuring maximum customer satisfaction by providing pre/post assistance & achieving delivery & quality norms. Relationship Management

• Attending to clients (individuals/corporate clients) concerns & complaints and undertaking steps for effectively resolving them.

• Interacting with the customers to gather their feedback regarding the products utilities.

• Maintaining cordial relations with customers to sustain the profitability of the business. Team Management

• Monitoring, recruiting, training & motivating the manpower & ensuring quality deliverables in the market.

• Providing direction to the sales team for ensuring optimum performance and enhancing their professional skills.

• Overseeing & analyzing the performance of team members & assigning them targets & review on regular basis. ORGANIZATIONAL SCAN

Mar 2020 – Mar 2021 Shree Vardhman Infra Heights Pvt Ltd, Gurugram GM (Sales & Marketing) Key Result Areas:

• Leading the sales for Shree Vardhman Victoria Residential Project Sec -70 Gurugram & Shree Vardhman City Sec -2 Sohna Road Plotting.

• Reporting to Director & responsible for the entire sales & marketing operation & revenue for the project

• Driving Business through channel partners & direct sales across Delhi NCR.

• Managing sales team to achieve business objective & assisting them to generate business via channel & direct sale


. Sold more than 22000+Sq. ft through direct sale & 38000+ via channel sales

. Linked more than 100 brokers helped to achieve the business objective & revenue. Jan 2015 – Dec 2019 Kamp Developers Pvt Ltd, New Delhi AVP (Sales & Marketing)) Key Result Areas:

• Responsible for Residential under Delhi Smart City plan

• Driving Business through direct sales & channel partners.

• Responsible to generate the Revenues & collections.

• Carrying out feasibility studies for new projects and providing inputs to management on positioning and commercial viability

• Managing a diversified sales team to achieve business objective & assist team to generate leads & closures.

• Planning, formulating & implementing business plans for launch of new projects and ensuring adherence to the same for achieving targets

• Planning for marketing budget & promotional plan. Highlights:

• Sold out The Crystal Residency, Delhi housing CGHS society base projects.

• Contribute more than 3 lacs Sq. ft business during tenure.

• Successfully launched 2, 3 & 4 BHK residential Units.

• Corporate Sales Via BSF & army, airport authority. Dec 2011 – Nov 2014 ASGI Infra & Reality P. Ltd ( Ansal Aqua Polis ) General Manager (Sales ) Key Result Areas:

• Managing the sales for Residential & semi commercial projects at NH – 24 in Ansal API Aqua polis town ship.

• Ensure for competition studies for new projects and providing inputs to management on positioning & planning.

• Driving Pre/ Post sales efforts including market research & trend analysis initiatives.

• Managing a diversified sales team to achieve business objective & assist team to generate leads & closures.

• Planning, formulating & implementing business plans for launch of new projects and ensuring adherence to the same for achieving targets


• Sold out the project LA Casa & flora Casa residential towers.

• Under right the residential units through channel.

• Successfully launched 2 & 3 BHK residential flats & Service Apartments.

• Drive business through Corporate & Retail Sales and high focus on dealer network to strengthen the channel. Nov 2004 – Nov 2011 Tata Teleservices Ltd, Delhi SR. Manager (Retail Sales & Distribution) Growth Path:

Nov’ 04-Mar’ 06: Senior Executive

Apr’ 06-Sep’ 07: Assistant Manager

Oct’ 07-Sep’ 09: Manager

Since Oct’ 09: Senior Manager (Retail Sales & Distribution) Key Result Areas:

• Managing Distribution Network and Servicing for OMH (Open Market Handsets) GSM / CDMA handsets. Responsible for primary, secondary & tertiary of handsets and devices.

• Responsible for overall Sales & Operations for Voice & Data in Prepaid & Post pay acquisitions, Photon/ Dongle sales & focus on acquiring HNI Sales with high ARPU & achieve AOP. Control over churn & retention.

• Mapping and analyzing business potential & product lines, driving sales initiatives and achieving desired targets sales functions for 90 exclusive medium & large format stores in Delhi; spearheading the gamut of dealer & channel expansion. Six Sigma Green Belt Certification Retail business

• Formulating and implementing business plans in all product categories with the overall objectives of the company

• Collecting and compiling detailed competitive information for formulating company’s marketing strategy.

• Handing Sales/Product training & marketing support /visual merchandising to increase the productivity and sales.

• Identifying emerging customer needs, initiating product and market development.

• Responsible for P&L, new avenues for all business units & demonstrating entrepreneurial skills. Highlights:

• Increased distribution width and overachieved primary targets of CDMA /GSM handsets (Nokia, Samsung, Micro Max, Huawei, Black Berry and Photon) by 125%. Heading a team of 5 On Roll and 24 Off Roll professionals.

• Increased handsets sales by 20-25%. Best in productivity & conversions across pan India.

• Recognized as Maestro, Super star achiever for best performance & highest rating and took up higher role & responsibility with promotions and participated in management trainings i.e. Leadership skill, Business Finance, Retail Management etc.

• Contributed 45% in postpaid business and 20% in prepaid BU in Delhi circle.

• Implemented/ Roll out RMS (Retail Management Software: Subset of SAP) across all format for inventory & billing management.

• Participated in Green Belt project to increase sales & revenue.

• Part of Team member in “TTSL LIMCA books of Record team” to open 100 retail stores in a single day in Pan India.

Apr 02 - Oct 04 Birla Group of Sugar Industries (Morton Food Division), Delhi Area Sales Manager Key Result Areas:

• Handled canned packed food products like juices, vegetables, tomato ketchup etc. Responsible for CFA & Distribution Network in Delhi region.

• Increased the reach and penetration of complete product line in the market.

• Achieved the sales targets by leading a team of 4 sales professional and TSI’s. Highlights:

• Contribute average 18 to 21 % sales growth during the tenure.

• New Circle launched & operational setup via CNF & distributors in Bihar & Jharkhand.

• Launched canned pack fruit Juices & vegetables in Delhi circle

• Supplied products in Delhi cantonment area (Military Army Canteen). Nov 1998 – Mar 2002 KURLON Ltd, New Delhi Sr. Sales Representative KURL - ON Brand leader in Mattress & Home furnishing products in India. Key Result Areas:

• Handled sales for all home furnishing products through dealer network, institutional sales. Highlights:

• Achieved 22% growth in annual sales. Expanded market via set up dealer network in East, North & Central Delhi

• Recognized with Best performance award for highest sales in North Zone. SCHOLASTICS

• MBA (Sales & Marketing) from All India Management Association, N. Delhi in 1998.

• Diploma (International Business Management) from Foreign Trade Development Centre, N. Delhi in 1995

• B.Com. (Hons.) from Delhi University in 1994

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