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Graphic Designer Communications Coordinator

Dillsburg, PA
July 25, 2021

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Lisa A. Witters

** ******* ***** • Dillsburg, PA 17019

717-***-**** • Email:


Accomplished and experienced Marketing and Communications professional with expertise in Brand Marketing, Social Media and Email Strategies, Creative and Technical Communications, Business Sales Support, Advertising Media Planning and Placement, Photography and Multi-Media Video Production, SEO Best Practices and HTML Technologies and Special Event Marketing. HARDWARE/SOFTWARE

Both Mac and PC platforms: Adobe Creative Cloud: InDesign, Photoshop, Illustrator, Acrobat Pro, Premiere Pro, Dreamweaver, Fireworks, CyberLink PhotoDirector, FlipBuilder, Arqspin, QuarkXpress, Microsoft Office: Word, Excel, Powerpoint; SalesForce, MailChimp, HubSpot, iContact, Unbounce, WordPress, Wix, Listrak, Survey Monkey, Cyrious, BoomTown, Social Media: YouTube, Google, Twitter, Facebook, Facebook Business Manager, LinkedIn EXPERIENCE



Marketing Coordinator

• Build and execute multiple marketing campaigns to help expand TeamPete real estate brand.

• Execute and manage ad campaigns to market new listings from beginning to end with help from operations and real estate agents.

• Conceptualize campaigns, develop and execute all ads, and analyze ad performance results.

• Digital marketing familiar with various social media platforms and ensure a consistent online presence.

• Streamline company materials and campaigns to ensure a consistent and concise message.

• Create, deliver and edit marketing materials and advertising campaigns that are effective and timely.

• Develop new community events and all signage to encourage and entice potential buyers.

• Manage website design, content, SEO development and tracking analytics to ensure all content is up to date and relevant.

• Update all Facebook, Twitter, Instagram, and other social media posts and respond to followers.

• Support agents by tracking incoming leads/prospects so marketing campaigns can be adjusted accordingly to help ensure company growth.

• Help organize events, take photos, and then market on social media.

• Update and Refresh our website regularly within Boomtown and utilizing WordPress.

• Order marketing materials business cards, postcards, branded merchandise, inventory branded materials, etc.

• Help agents with special projects to build their business.

• Occasionally help with administrative duties.


AUTOMATION SYSTEMS INTERCONNECT, INC., Mechanicsburg, PA Senior Marketing Specialist, Graphic/Web Designer, Multi-Media Video and Photography

• Work with marketing team members on project planning, strategy, timelines and project execution.

• Ability to self manage creative projects, timelines, and presentations.

• Responsible for all artwork creation, interactive digital design and print according to brand visual standards.

• Produce, implement and execute best practice email monthly marketing campaigns including social media posts and videos.

• Create and maintain email marketing databases which include databases for automated email campaigns.

• Develop or update webpages to existing company’s website with proper HTML, CSS and SEO best practices.

• Support creative direction and content management for the company’s website, collaborate with IT team to ensure site objectives are met.

• All studio photography and video production including prep of scripts, directing, prep of wireless audio equipment and final video editing.

• Create artwork for marketing concepts directed to a specific product merchandising for sales team.

• Visual brand identity through online services which includes uploading merchandise to Amazon, ebay, and Global Industrial.

• Design, prepare and post interactive online catalogs and brochures.

• Equipment used: Canon Rebel XS DSLR 10 MG, 55mm, Canon Vixia High Definition Camcorder, Shure BLX Wireless Microphone System APRIL 2014–OCTOBER 2014


Account Manager, Accounts Payable/Receivable

• Develop and maintain relationships with company’s new and existing client base. Ensure client satisfaction and development of new business opportunities. Work and maintain multiple accounts at once, prepare and maintain various reports, identify and execute the necessary estimates or adjustments and interact with customers. Learned specialized estimating and processing orders through Cyrious. Ensure all township guidelines are met accordingly following rules and by-laws for sign applications or permits. \

• Prioritize invoices matching invoices to checks, review all invoices for appropriate documentation and approval prior to payment.

• Process check requests and process credit card purchases.

• Distribute and process purchase orders. Research and correct discrepancies with vendor purchase orders.

• Respond to all vendor inquiries or purchases.

• Maintain files and documentation thoroughly and accurately, in accordance with company policy and accepted accounting practices.

• Sort and distribute incoming packages.

• Communicate with customers via phone, email, mail or personally.

• Email invoices to customers and update the client’s account or file once payments are received.

• Monitor customer account details for non-payments, delayed payments and other irregularities.

• Utilize spreadsheets, word-processing programs and email using specialized database Cyrious to access company billing information. DECEMBER 2013–APRIL 2014


MicroCoz Project Coordinator, Graphic/Web Designer

• Created and designed marketing plans to successfully launch the MicroCoz program. Promoted program using social media and developed new innovative ways for advertisers and recipients to interact with the program. Updated and regularly refreshed MicroCoz website with new and relevant information.

• Designed, marketed and hosted a free seminar at Brenneman, “Learn How to Reach Your Target Audience with Pinpoint Accuracy” on how you can grow your business with microtargeting.

• Coordinated with production team to meet all deadlines, process orders and manage proofing process for the advertisers, ensured all files are received in a timely manner to meet mail deadlines, handled all inquires through phone, web, or email. Made recommendations to expand and grow the program.

• Consulted with sales representatives and if necessary provided marketing advice to help our clients get the most from their advertising. Developed reports and distributed media kits to share with sales representatives on appointments and track mailers sold.

• Served as a liaison for sales representatives, advertisers and recipients. Secured new clients for sales representatives, researched new prospects with cold calling. Utilitized company sales management database software to track and store all information about customers, sales team members and sales activities, including database mailings.

JULY 2013–OCTOBER 2013

WAVELINE DIRECT, Mechanicsburg, PA

Web, Graphic Designer

• Preflight digital files using Acrobat and Enfocus Pitstop to ensure customer supplied files are correct to Shuttle for digital plates for press. Preflight by checking all aspects of a PDF file to detect missing or corrupt fonts, incorrect colors, or objects without bleeds. Design web sliders for Waveline’s ChildCore Publishing website.

• Designed logos, brochures, postcards, business cards, and newsletters to meet customers budgets. JANUARY 1998–JULY 2012


Marketing, Graphic Designer, Sales

• Ensured the marketing of Market Square Brand maintaining consistency in design throughout all creative development. Developed marketing plans that helped grow revenues and increased profits for the company.

• Created marketing plans and budgets to promote the craft, gift and furniture industry including media buying for more than 14 different retail and wholesale craft markets.

• Attended company meetings conducted presentations of materials for event marketing and ensured deadlines were met and on budget. Developed and management of creative timeline for all elements.

• Coordination of trade show efforts, visual display preparation and shipment of all materials to events and mailhouse. Manage and track inventory of all marketing material and sales support tools.

• Built relationships with various outside agencies. Follow through of all projects, bid and analyze costs, attended press checks.

• Assisted exhibitors in development of creative marketing solutions. Designed catalogs, brochures, postcards and e-blasts to assist in promoting their trade or craft. Provided sales support to exhibitors, including booth reservations, travel reservations and event support.

• Revamped and made Market Square’s Preview color magazine more cost effective and increased sales. Made cold call sales to craftsman for advertising. Developed the layout and theme for the magazine, feature articles, including on-site and off-site photography.

• Traveled and performed various functions at trade shows including handling buyer and exhibitor relations, buyer registration, exhibitor check-in, silent auctions and prep for seminars including ordering of audio equipment.

• Assisted in development of new trade show The Greater Philadelphia’s Women’s Expo. Completed door-to-door and cold calls sales, scheduled and organized stage events, seminars and event presentations.

• Experience with Kodak 760 camera with external light system. Scheduled and lead on-site/off-site photo shoots.

• Developed company websites including designing, implementing and maintaining. Developed e-blasts and maintained mail databases with outside agency web media company Listrak.

August 1997–January 1998


Graphic Designer–Monthly Publications

• Designed color advertisements for more than 20 different direct mail advertising magazines including full, half, or quarter page designs. Concept and design varied from logo creation to text and photo placement.

• Gathered information, conceptualized, designed and evaluated projects to meet clients marketing needs. Designed brochures, newsletters, postcards, for printing adjoining advertising agency Spencer Media. March 1992–August 1997


Lead Digital Prepress Specialist, Graphic Designer, Customer Service Representative

• Managed art department: evaluated staffing needs, interview candidates, write and review performance evaluations. Handled purchasing of design equipment and software to stay current with technology.

• Prepared training materials and presented digital prepress seminars for owners and employees of Sir Speedy from the Mid-Atlantic region. Served as a troubleshooter/analyst for clients and other Sir Speedy locations.

• Maintained and monitored Sir Speedy’s online bulletin board system. Assisted clients in properly preparing files for digital electronic transmission through email or Sir Speedy’s ftp site.

• Scheduling and project management of all design and pre-press tasks.

• Assisted clients with creative marketing solutions. Negotiated costs with clients to meet customers needs.

• Processed printing orders utilizing full potential of computerized pricing and estimating system.

• Opened and closed Sir Speedy store including calculating ending balance for the day. April 1991–March 1992


Graphic Designer–Weekly & Monthly Publications

• Gathered information, conceptualized, designed and evaluated projects to meet clients marketing needs. Designed advertisements for weekly and monthly cable publications.

• Implemented and trained employees with the Apple computer system utilizing QuarkXpress to aid in production of the monthly Delaware Valley magazine. September 1989–April 1991


Graphic Designer

• Ensured the marketing of the Homestead Group and LB Smith Ford Brand maintaining consistency in design throughout all creative development. Manage and track daily advertising and submitting proper insertion orders.

• Designed brochures, logos, flyers and advertisements for Homestead Group real estate agency. Created direct mail pieces, radio, billboard and television media for LB Smith Ford car dealership.

• Built relationships with various outside agencies and printers to manage and coordinate the production of marketing sales tools.

• Coordination of trade show efforts such as visual display preparation and shipment of all materials for the Pennsylvania Home Builders Show and Pennsylvania Car Show at the Harrisburg Area Farm Show Complex.

• Attended various creative media events; radio mixers for sales contacts. EDUCATION


Associates Degree in Specialized Business, December 1989 Major: Mass Communications

• Studies included Graphic Design, Printing, Advertising, Television Production, Photography, News Reporting, Radio Broadcasting, Retail Management, Visual Merchandising, Economics, Accounting and Business Law. Lisa A. Witters

36 Clemens Drive • Dillsburg, PA 17019

717-***-**** • Email:


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