David Cerf - Global Sales and Business Development Leader

Bend, OR 972-***-**** email: adntv3@r.postjobfree.com LinkedIn: www.linkedin.com/in/davidcerf Profile / Summary

Entrepreneurial, Global Sales and Business Development Leader for public / private companies, projects, and divisions with annual revenues of $0-$15M, expert with experience of business / product strategy, direct and channel sales, global channel development, enterprise sales, and strategic partnerships. A track record of helping topline revenue businesses and consistently drive long-term meet business / exceed growth. corporate Expert goals in by solving creating challenging cost-efficient and initiatives complex problems to grow using data-driven strategies and innovative business models to launch new products and businesses to increase geographic outreach / market share. Possesses demonstrable success in identifying game-changing solutions and high bringing performing them teams to market and creating to build cultures market of leadership. excellence Recognized to facilitate for superior leading service / managing delivery. and Areas motivating of expertise include:

§ § § § § Strategic Brand Market Product Strategic and Analysis Marketing Partnerships Planning Price Strategy

§ § § Account Strategic Bus. / Financial Acquisition Planning Modelling & & Dev. Mgt.

§ Product Launches

§ Digital Transformation

§ § § § § Mergers International Working Contract Leading Teams & Negotiation with Acquisitions Business Start (c. 60) Ups Professional Experience

Consultant / Advisor: Disruptive Business Solutions LLC, Bend, OR: Feb 2019 – present Consultancy business where principal / owner is change agent, coach and advisor to clients from network. Builds strategies that accelerate market adoption and drive revenue for emerging growth companies. Key Assignments include:

§ § § Increased team Improved developing Advised solution on European new that new sale new won strategy, closing customer product early IT rate company, and adopter marketing wins directing by 40% by contracts by 300% for and assisting marketing an for removing established exceeding SaaS as and product startup friction product $Telecommunications 1M. expert by during management introducing in customer development solution-on journey firm messaging. / sales launch within and strategy, sales of 6 months new process. SaaS training by Founder / CEO: Strongbox Data Solutions Inc. (SBDS), Portland, OR: April 2016 – Feb 2019 Autonomous data management used by world’s largest enterprises in 17 industries to protect / manage digital assets. Enabled Machine organizations Learning, enforce to glean governance insights & from compliance; unstructured drove data thought to improve leadership business in cognitive intelligence, data management. empower AI / Key Contributions:

§ § § Achieved with Led Won team 4th 7 figure quarter 1st from year sales design run-revenue contracts rate to first of of $against 10M release $6M and with competitors and average 86% built gross contract $29M including margin pipeline value for IBM, (within the ACV) Dell company's of 18 / EMC, $350,months Oracle, 000. new of flagship company's and Quantum. SaaS launch. solution,

§ § § Grew and Nurtured milestones; Won system Red sales Herring conscience by integrators; within 400% Global 2 Y/years, leadership Y developed 100 by increased implementing award culture, a in boutique company's 2018. empowering data-partner driven valuation team strategy GTM by of channel 2,c. targeting 500% 60 employees strategy and vertical enabled focused to consistently specialists. new on PE strategic funding exceed partners of annual $27M. EVP, Strategy & Business Dev.: Crossroads Systems Inc., Austin, TX: May 2005 – April 2016 Nasdaq listed (CRDS) global provider of data archive, management and security solutions; bought by StrongBox Data Solutions, Inc. in April 2016.

Joined strategy at and request product of CEO portfolio to lead and turnaround developed and concept execute of his autonomous vision; as data of 2013 management at time of new solution. Board, repurposed Key Contributions:

§ § § § § § § VP, Generated IBM, Increased by 36% Consistently devised developed Launched for Became Led 100% Accelerated America, FujiFilm Sales 50%each 3 Dell to acquisitions, of & ; 78%tailored market product transitioned America. customers, CIO Business (5 ACV EMC)>and new, $new . achieved 50M - State by rolled, segment partner Microsoft, – account unique 70% revenue having directed of growing Development: out business annual Texas, and account products; leader acquisition value-led and customer Capgemini, customer market cross-CSO revenue from $focused with 10M plans - built Microsoft, functional hardware share, in 30% lifetime NEXQL in communications targets with Fujitsu, new sales non-GTM market and minimum markets recurring training strategy, value by Technical Inc.teams to FujiFilm, executing executing software, share, Dallas, (CLV) from by and performance recruited engineering and establishing where lead HP by digital easy-product introduced channel coordination and TX: 85% - Major top to-Iron early March transformation. while use, inception competitors from strategy requirements League advisory Mountain. adopters, CRM self-reducing 2002 new during serve / that Baseball, to KPIs strategic board: – global were and / empowered online May customer post and and closed CISO HPE and distribution. investment 2005 acquisition; partnerships grew sales and President - 1st acquisition Bank margins tools. partners; Dell. $M of as in retaining with - sales well from costs as NexQL was privately held development stage company in which Crossroads Systems Inc. (CRDS) invested $2.5M; a software solution to accelerate database performance for the world's largest data environments. Brought in by Board to commercialize and develop business strategy / business plan for 14-year science project. Key Contributions:

§ § § § § § For Closed Defense Pivoted US Created closed Set NGA, Engaged Crossroads, Negotiated further Government up and advisory first $information, company network 1M (C-DoD) Director Suite acquisition order proof Northrop, for board as to to in to of inclusion of biggest close reach 6 address concept testimonials, IAFIS weeks consisting and by strategic directors Crossroads potential Oracle. program in largest and contract major of 8 partnerships; etc, figure ex-of customer. problem at intelligence within Systems, the please CIO the contract NSA, FBI. of 1st see DoD, for Inc. enabled year secured big my program. in ex-database websites: less and CIO 1st investment than negotiated of presentation CIA, applications 1 DavidCerf.year. 2 former 8-from figure to com SGI, Directors Deputy and contract and Sun as result BizDisruptors.Director Microsystems, of with NSA, was Department of ex-able the Director com. to NSA target and of of