PUNEET KAPUR

BUSINESS & MARKETING LEADER MARKETING MANAGEMENT & MARKET EXPANSION STRATEGIST

T: +44-783******* E: adntkl@r.postjobfree.com L: www.linkedin.com/in/puneet-kapur Work Permit for UK & India

Business leader with focus on Strategy, Business, Marketing, Marketing Communications, Revenue Growth & Scale up.

Puneet has 18+ years of experience & expertise in Marketing Strategy, Marketing Transformations, Product & Propositions Marketing, Retail & Consumer Marketing and B2B Marketing in Consumer Internet, FinTech, Technology, Telecom, Consumer Goods and Enterprise Businesses in MNCs & Start up sector. He has developed winning Marketing strategies alongside Execution planning to deliver on complex Business challenges. He has successfully led teams in Global, National & Regional roles across Multi-cultural Matrix structure to deliver on Multi-Mn USD Revenue, P&L. Puneet is driven by Scale, Innovations, Momentum, Resilience & Grit.

A very resourceful, customer-driven, a financially astute and high-performance leader capable of:

Influencing people to develop profitable alliances and beneficial partnerships.

Creating additional/alternative revenue streams through diversification.

SIGNATURE STRENGTHS & CORE COMPETENCIES

Business P&L: General Management Business Strategy New Business Scale-up & Growth Business Development

Marketing: Go to Market (GTM) & Marketing Strategy Product & Propositions Marketing Retail Marketing & Events Alliances & Partnerships Brand & Agency Management New Product Launch Marketing Communications & Multi-Channel Marketing Digital Marketing

Business Intelligence: Complex Business & Competitive Analytics Pricing Revenue Growth & Scale up

Stakeholder Engagement: Team Management & Influencer skills to align key stakeholders to achieve Business goals.

CAREER JOURNEY

BUSINESS HEAD BOUTIQUE CONSULTING – BUSINESS, MARKETING & GTM Dec 2012 – Present, UK

Develop & Execute: Marketing, Go to Market strategies, Marketing Processes and Systems, Multi-Channel Marketing Investments for clients in Consumer FMCG, IT & SAAS Solutions, Banking & FinTech, Agri-Tech and Consumer Internet space. Involved in Cross functional approach to Brand Management, Campaign Creation, Marketing Partnerships & Growth Strategies.

BUSINESS HEAD ASTIX SOLUTIONS – SALES FORCE, IT & SAAS Sep 2019 – Nov 2020, INDIA

Responsible for Business Development, Product Marketing, Key Accounts Management & Lead generation in Enterprise Business. Lead a team to Strategically build, grow & scale up Contactless FMCG Sales & Distribution Platform (SAAS) for FMCG sector in India with clients i.e.: Procter & Gamble, Marico & more. Managed a Business P&L of USD 400K. Solutions Architect & Subject Matter Expert for Sales & Distribution IT systems as a SAAS based service.

Key Clients: P&G, Marico & LT Foods (Daawat Rice) - Managing Business P&L of approx. USD 400,000+.

Scaled ‘Tech Assisted Sales – Platform’ for P&G to 30 States & 500,000+ Retailers to generate Revenue of USD 3.4 Mn PA.

Augmented the ‘Tele-Calling Sales Tech – Platform’ for Marico in India market to serve 50,000+ retailers.

FOUNDER & CEO (Entrepreneurial Journey) Jan 2015 – Nov 2020. INDIA

Tracksafe: I Built Tracksafe from Idea to MVP & Pilot leading to Business Scale up. It is an IOT platform to track health, safety & security for kids, Pets & Elderly. Lead Business P&L, Product Marketing, Marketing & Go to Market Strategy, Marketing Alliances & Investments, Marketing Channels, E-Commerce & Social Media and Fund raising. Managed a team of 15 across Sales, Marketing & Tech. Tracksafe was awarded ‘Top 10 wearable IOT Tech Start-ups in India’ by CIO Review.

Launched ‘Tracksafe Nutrition’ & ‘The Protein Specialist’ - 100% Plant-based Sprout Protein Supplements. Responsible for E-Commerce Marketing, Social Media, Demand Generation and Partnerships & Alliances.

Achieved a combined Subscribers base of +9000 users and a revenue of approx. USD >510,000.

Singro Logistics: I Co-Founded & Invested in ‘Last mile logistics & delivery Startup for E-Commerce & Online Pharmacies’. I contributed to Growth & Scale up by leading Sales & Operations, Process & Compliance guidance, Recruitment & Training TO SERVE +18,000 monthly customer base.

We created a 35% Net Margin business & profitably exited the venture.

GLOBAL LEAD, RETAIL & CUSTOMER MARKETING NOKIA May 2008 – Oct 2012

Global Lead, Retail & Customer Marketing – Emerging countries London, UK

Responsible to lead and drive Retail Marketing Strategy, Objectives & tactics for Nokia Mobiles globally in Emerging countries with Marketing Investments of GBP 8Mn. Cross functional marketing to lead New Product launches & Go to Market Strategy for Nokia’s Asha Series in +20 countries & +90,000 Retail stores. Lead Innovations in Retail Assets Design & Visual Merchandising. Focus markets: Brazil, Russia, India, China & South East Asia Pacific.

Business Head, Semi Urban & Rural Markets, North India INDIA

Head, Business, Sales, Sales Operations & Go to Market Strategy for Nokia & Grow Revenue from USD 98 to 250 Mn PA by leading a team of 65 competent Sales force in 7 States with 335 distributors at +45,000 Retail Stores. Forge Strategic Marketing & Distribution Partnerships & Alliances to establish Alternative Revenue Channels.

Partnered with leading Telecom Operator in India (Airtel and Idea) to lead marketing campaigns serving +10,000 Retailers across +2,500 towns and villages. Won Business Excellence Awards in 2009, 2010 & 2011.

Category Head, Entry Business INDIA

Lead the Entry Category, Mobiles Portfolio for Nokia. I was responsible for Product & Propositions Marketing, Multi-Channel Marketing, Go to Market Strategy & Execution Planning, Market Share, Campaign Creation and influence decisions on Portfolio, Pricing, Consumer Insights & Research.

MARKETING MANAGER, RETAIL HYPERMARKETS ITC LIMITED Aug 2007 – May 2008, INDIA

Responsible for Marketing, Alliances, Agency & Brand Management for E-Choupal & Choupal Sagar (Retail hypermarkets). Launched Multiple Retail Hypermarkets across India. Responsible for Multi-Channel Marketing & Integrated Marketing communications alongside Campaign creation and Marketing Investments with Objective of Growth in footfalls, Category & Cross Category Consumer Promos.

PROJECT LEAD, TELEPHONY BUSINESS TATA TELESERVICES Dec 2004 – Jul, 2007, INDIA

Project Lead, Telephony Business INDIA

Lead the Project to establish the Tata’s Telephony Business in Semi Urban & Rural markets. Responsible for Sales & Go to Market Strategy, Revenue Strategy, Distribution Expansion, Retail Partnerships, Sales Operations Processes & Guidelines and Commercials.

Scaled up the business to +1200 distributors in +10,000 towns & villages and +50,000 Retailers.

Assistant Manager – Marketing & Operations INDIA

Lead the Integrated Marketing Communications across multiple channels. Product & Propositions across portfolio of Product. Successfully launched & executed Trade Loyalty & Marketing Programs with >200,000 Trade Partners. Responsible for Marketing Vendor & Agency Management.

ACCOUNT PLANNER & CLIENT SERVICING EXECUTIVE OGILVY & MATHER Feb 2003 – Dec 2004, INDIA

Responsible for Account Planning, Campaign Development and Client Servicing for Brands i.e.: Kodak, Castrol, British Petroleum & ICICI Bank etc… Consumer Campaigns, Marketing & Advertising in India markets.

Successfully launched Kodak Products in India market and generated >100% ROI for the Marketing campaigns.

ACADEMIC QUALIFICATIONS & PROFESSIONAL CERTIFICATIONS

Business Models for Innovative Care for Older People (online), University of Copenhagen, Denmark Feb 2020

Entrepreneurship in Emerging Economies, Harvard Business School Aug 2020

(MBA – Advertising & Marketing) Post Graduate Dipl. in Advertising & Communications, Narsee Monjee Institute of Management Studies, India Apr 2003

Bachelor’s in Commerce, Delhi University, India May 2000

LANGUAGE PROFICIENCY

Bilingual & Fluent: English & Hindi

Basic: German & Punjabi

MOBILITY & WORK PERMIT

Mobility is not a restraint.

Relocation possible to place of work as per requirements.

Work Permit for UK and India

Current Location: UK

Contact this candidate