DAVID OFFEI LARBI

C/o Reuben Darko Larbi P. O. Box 77, Korle-Bu, Accra. adnt3a@r.postjobfree.com/ adnt3a@r.postjobfree.com

Mobile: 024******* 020*******

PERSONAL PROFILE

I am a hardworking man with good caliber and willing to help this organization achieve its goals with the resources provided me, and by the help of the skills and experiences I have acquired in the past years. I have a strong background knowledge in Banking and Finance, Micro-finance Management, Product Development and Portfolio management. I also equipped with organizational skills and good at communication and writing skills, and the ability to work and save time and cost. Below show more details about me.

EDUCATIONAL BACKGROUND

YEAR

INSTITUTION

CERTIFICATE

2018 - 2019

Accra Institute of Technology /Open University Malaysia

MBA - Marketing Management

2007-2009

Kwame Nkrumah University of Science and Technology

1st Degree - Marketing Option

2001-2003

Koforidua Polytechnic Institution

HND- Marketing Option

1997- 1999

Koforidua Technical Institute -KTI

Engineering Certificate - Basic

Professional Courses

YEAR

INSTITUTIONS

CERTIFICATES

2017-2018

Level 7 -Award for Training & Higher Education - UK

Post-Graduate Diploma Management

July 2014

Professional Development Certificate - UK

Microfinance Management option

July 2014

Professional Development Certificate - UK

Management Option

May 2017

Institute of Commercial Management – UK

Marketing Management option

Training and Workshops Attended

YEAR

INSTITUTIONS

CERTIFICATE

COURSES OFFERED

August 2013

Broadview Consult

Certificate

Recovery/Portfolio management

7th June, 2014

Broadview Consult

Certificate

Credit and Risk Management

February 2014

Leadership and Management

Certificate

Okantey Consulting

January 2014

OakLeaf Consult

Certificate

Goal setting/Achievement

December 2014

Graduate Training Institute

Certificate

HR & Strategic Management

WORK EXPERIENCE GALAXY GROUP COMPANIES

SALES AND MARKETING MANAGER May 2016 to October 2020

Key Skills and Competence

One of the most essential skills needed in a banking marketing manager role is the ability to develop marketing strategies and successfully create and execute marketing programs targeted to institutional, business and consumer clients. Candidates seeking a sales and marketing manager position should know how to create business, sales and marketing plans and be knowledgeable about various promotional marketing tools.

In addition, as sales and marketing manager i have excellent writing, presentation, project management, problem-solving and leadership skills. A proficiency in basic computer applications such as Microsoft Word, PowerPoint, Outlook and Excel are required.

Duties Performed:

Conducted meetings with sales teams and other executives regarding sales values and volumes.

Tracked and monitored sales teams’ performance to ensure targets are met monthly, and weekly

Presented quarterly competitors analysis report to management quarterly on periodic developments.

Reviewed and corrected daily, weekly and monthly sales reports compiled by branch heads.

Maintained fluency in product knowledge and procedures necessary for conducting client interviews, marketing initiatives and follow-ups through sales teams and branch heads.

Performed other administrative duties assigned to me. Promoting the company's existing brands and introducing new products to the market.

Recruiting, training, scheduling, coaching, and managing marketing and sales teams to meet sales and marketing human resource objectives.

Maintaining relationships with important clients by making regular visits, understanding their needs, and anticipating new marketing opportunities.

Staying current in the industry by attending conferences, and workshops, reading publications, and maintaining personal and professional networks.

The sales and marketing manager's responsibilities include generating unique sales plans, creating engaging advertisements, emails, and promotional literature, developing pricing strategies, and meeting marketing and sales human resource objectives.

The sales and marketing manager represents the company's brand and drives strategies to increase product awareness by observing the market, competitors, and industry trends.

My Achievements and Contributions

An opportunity I sort for years as a Marketer and Sales Manager after acquiring immerse experience from Standard Chartered Bank, Universal Merchant Bank etc. was to get the ability to exhibit the expertise as a Sales expert was Product Development. Below are the products I personally developed, after joining Galaxy Group of Companies. The products came with:

Features

Requirements

Qualifications

The products targeted traders within the informal and Informal sectors since we are a Microfinance Institution: Traders, transport operators, SMEs, and financial sectors. They are Galaxy Flex Pay- (Hire Purchase), Ekuo Nkosuo- (Group Loan), Auto Loan, Micro Loans- (individual Loan) and Personal Loan. All product features, requirements and qualifications for each product below are captured in Galaxy Product manual booklet present in all our branches.

Customer Relationship Management: (Galaxy Loyalty Club) in championing good customer relations, I came out with Galaxy Loyalty Club as a scheme to award loyal customers- (Depositors, investments and loan) build to help build a lasting relationship for business growth.

Group Loans (Ekuo Nkosuo): Developed groups, drafted policy manual for at least (15 minimums and 25 maximum) member-group from 2016 across all our various branches of Accra.

Auto Loans (Taxi and Union Drivers): Targets Taxi and Trotro drivers who qualify for loans only if they belong to any union like Protoa, Lion, and GPRTU of TUC. This Started from La to Accra Business Centre, Dansoman, Kaneshie, 37, Lapaz, Madina and Kasoa branches.

Micro Loans (Individual): This product was developed for individual traders in the lower income bracket for clients/customers within our catchment areas or branches who have saved with us for 3 months. Their deposits are used as collaterals to secure their facilities for Galaxy Susu, Susu plus or Plus Savings depositors.

Galaxy Flex Pay (Hire Purchase): This diversification was our “cash cow” from the usual loan disbursement. With drafted policy paper/manual the product Targeted groups unions, SMEs individuals. Companies and unions we supplied appliances to were GPHA worker’s union, Nestle, unilever, schools, churches traders and savings clients.

Savings Products: Galaxy Susu, Galaxy Susu Plus and Galaxy Plus Savings are developed for customer

Who wants to save for either personal purposes or loan purpose.

DIRECT SAVINGS AND LOANS LIMITED

BRANCH MANAGER January 2015 - April 2016

As branch manager I am responsible for supervising and managing a bank branch. I oversee financial reporting, hire and train staff, and grow branch revenue. Duties include managing and supervising employees, assisting customers, and providing excellent customer service.

Knowledge and Skills Requirements

A bank branch manager, I possess strong leadership skills. I am multi-tasked, as handling different situations at a time is common in my line of work. I am a problem-solver and able to think and act quickly when the need arises. I am goal-oriented and have the branch’s best interest always on mind. I have excellent communication skills and able to deal with customers with confidentiality and tact.

Duties Performed:

Organizing and executing training programs for branch personnel

Evaluating employee performance and providing feedback and coaching as needed

Recognizing employee achievements and encouraging excellence in the work environment

Developing and implementing sales plans

Conducting regular sales and operations meetings

Briefing employees on current sales goals, promotions, and other relevant information

Organizing marketing activities and events for the branch

Increasing brand awareness for the company within the community

Met branch sales and recovery goals weekly, monthly and quarterly.

Made sure the branch makes profit and minimizes operational losses.

Ensured that credit approval and disbursed at the branch meet standard requirements.

Implemented measures to ensure effective and efficient recovery of defaulted funds weekly.

Maintained and monitored records.eg budget, portfolio, vetting of application forms.

Recruiting, vetting, interviewing, and hiring new employees

Forecasts and plans according to fiscal needs

Marketing branch within the community to attract business

DREAM FINANCE LIMITED

ASSISTANT BRANCH MANAGER June 2013 to November 2015

The Assistant Branch Manager is responsible for the day to day branch operations, management of customer service representatives/Universal Associates and teller staff. Provides sales leadership and guidance to team. Monitors service and sales quality levels and mentors staff to achieve goals. Perform a variety of complex duties to serve customers/prospects by providing excellent customer service with the highest degree of accuracy and professionalism. Responsible for scheduling, annual performance reviews and disciplinary actions for staff under the guidance of the Branch Manager.

Supervisory Responsibilities:

Under the direction of the Branch Manager, supervises assigned Branch personnel such as head tellers, assistant head tellers, CSR’s and tellers. Provide support, overrides, guidance to staff on customer issues. Coach staff members to meet position expectations and sales goals. Responsible for scheduling, verbal and written warnings and annual reviews.

Duties Performed:

Ensured zero operational losses by way of call overs, system check etc.

Contributed in achieving the set targets for the branch was part or my core responsibility.

Supervised loans approval, reassessment of loans, proper documentations.

Performance and appraisals during the week, monitory and supervision of daily operation

Constant checks of pass sheets of both clients and loan officers to ensure they tally.

Supported branch Operations by providing capacity building, coaching and motivation by going out with them to the field sometimes when I am less busy with Office duties

Oversee staff performance. Complete verbal/written warnings as needed and annual performance

Handles/Follows up on customer grievances and research items in accordance with bank policy.

Attend/conduct Branch sales meetings in the absence of the Branch Manager.

Oversee the Head Teller/Teller line to ensure appropriate scanning of the daily work and perform such other teller functions that might be needed from time to time, and assist others to complete tasks and work assignment.

UNIVERSAL MERCHAT BANK LIMITED.

DIRECT SALES EXECUTIVE (RELATIONSHIP MANAGER.) March 2009 to May 2012

Core Responsibilities

A Direct Sales Executive is a part of the sales team who builds and maintains relationships with clients and customers. Some relationship managers work only with clients, working to solve any business or technical challenges that they face. I helped with sales opportunities and drawing in customers. I also observe the competition to see what strategies our competitors are using and to stay ahead of the game.

Duties Performed:

Disbursed constantly to meet set target for the branch (Loans & Accounts opening).

Met the company’s targets as the direct sales executive.

Portfolio management is very important; they lead to referrals from existing clients.

Submitted monthly report to my branch manager for appraisal and assessments.

Developed business to help me meet my target through prospecting

Create and enforce plans that will help meet the needs of customers

Build long-term relationships with clients and customers

Work quickly to address and resolve customer issues

Notify the sales team of new sales and cross-selling opportunities

Become familiar with the competition to stay ahead of them

Encourage high-sales and good customer service practices

Create strategies and work with clients to boost their brand

STANDARD CHARTERED BANK

DIRECT SALES EXECUTIVE January 2005 to February 2008

Key Skills

Sales Executive responsibilities include discovering and pursuing new sales prospects, negotiating deals and maintaining customer satisfaction. I have excellent communication skills and feel comfortable reaching out to potential customers to demonstrate our services and products through email and phone, we’d like to meet you. Ultimately, you’ll help us meet and surpass business expectations and contribute to our company’s rapid and sustainable growth.

Duties Performed:

Meet of my Daily, weekly as well as Monthly target is very important at Stanchart.

Managed portfolio, and follow up on existing clients for referrals

Constantly Prospect for companies that are not on our Profiled list of Companies we sell to, just to meet Account Opening/Loan targets and Banc Assurance for ELAC.

Data management and objections are handled by DSEs for long lasting relationship

Performed other general administrative duties assigned to me.

Conduct market research to identify selling possibilities and evaluate customer needs

Actively seek out new sales opportunities through cold calling, networking and social media

Set up meetings with potential clients and listen to their wishes and concerns

Prepare and deliver appropriate presentations on products and services

Create frequent reviews and reports with sales and financial data

Ensure the availability of stock for sales and demonstrations

Participate on behalf of the company in exhibitions or conferences

Negotiate/close deals and handle complaints or objections

Career Competence and Abilities

Computer literate. I have the ability to work with Microsoft Office tools (Word, Excel, PowerPoint and

Experience in Banking and Finance, Micro-finance Management, Product Development.

Very proactive in Portfolio management, Debt Recovery and Business Development.

Excellent Leadership, good communication skills, a team player and results oriented.

Ability to take decision to meet sales goals and ability to solve problems as a leader.

Strategist, good planner, quantitative and analytic skills for short to medium term goals.

Time management: ability to make quick response times a priority, ability to work, save time cost.

PERSONAL DATA

Religion: Christian

Hair Color: Black

Eye Color: Brown

Marital status: Single

Date of birth: 14th August 1984

Place of birth: Korle-Bu Greater Accra/Region

Languages spoken: English, Twi, Guan and Ga

Interest/Hobbies: Reading, listening to music and Sports (Football, Wrestling and Athletics)

REFERENCES

Mrs. Iris Quartey

Miss. Amanda Daniels

Mr. Joshua Asiamah Boafo

Standard Chartered Bank

Human Resource Manager

Human Resource Manager

Direct Sales Center

Dream Finance Limited.

Direct Savings & Loans Ltd

Tel: +233-0244981943

Tel: +233-0264418666

Tel: +233-0244785267

Mr. Samuel Bright-Kaitoo

Mr. Charles Cann

Mr. Alexander Jerry Taylor

Chief Executive Officer-CEO

The Registrar

Programs Coordinator,

Galaxy Group of Companies Ltd.

Accra Business School

Accra Institute of Tech.

Tel: +233-(0-246******

Tel: +233-0244690454

Tel: +233-0240552284

Contact this candidate