JODY CAMPBELL

*** ******** *****, *******, ** ***40

609-***-**** adnshy@r.postjobfree.com LinkedIn Profile

REGIONAL RETAIL AND FRANCHISE GROWTH LEADER

Retail store and franchise growth professional that achieves progressive individual store and regional roadmaps including exceptional merchandising, vendors relationships, leadership and staff training, brand adherence, exceptional customer service cultures, and aggressive promotions.

Multi-Unit Store Growth Roadmap Mentorship P&L’s, KPIs, SOPs, and Budget Compliance

New Product Rollout Implementation and Validation New Store Openings Set-up and Launch

Corporate Store and Franchisee Brand Compliance Audits Training Tools and Materials

Vendors Incentive and Volume-Based Discounts Promotions Weekly In-store Revenue Goals and KPI Reviews

Promotional Calendars Campaign Development and Execution VoC Corporate Executive Presentations

MS Office, CRM, POS, Marketing Automation, and Promotional Tools Recruit, Hire, Onboard, and Training Teams

Sales Director Stream Energy and Smart Home Automation 02/2013-Present

Quota-carrying regional sales director. Recruit and mentor new sales leaders as well as manage a book of business performing direct sales that offer customers an alternative source for energy and smart home automated solutions. Increase market share and profits for one of the nation’s leaders in direct selling of energy and life connect services. Contribute to the ongoing explosive growth of an organization which has generated over $8 billion in revenue since 2005. Rising Star Award recipient.

Supervise a multi-approach sales effort, including acting on established leads, responding to referrals, prospecting for new opportunities, and cold calling on potential customers.

Interviewed, hired, and trained new sales reps to build sales team within territory.

Support and mentored sales reps by participating in weekly sales calls and appointments, and by delivering marketing presentations to prospective clients.

Expanded business by securing two brand new accounts immediately upon being hired.

Serve as the primary point of contact for key enterprise account/partner vendor representatives cultivating and maintaining client and vendor relationships for software projects to ensure ongoing success.

Partner with marketing, sales operations, and product business leaders to ensure optimal sales activity.

Administer sales cycle from initial contact strategy, proposal, presentation and closing.

Nurture relationships through extensive travel for customer visits, trainings, meetings, and conferences.

Manage key account relationships with customers and present business cases to executives.

Perform discovery meetings for key accounts to gather business requirements, project plans and plan out pre-sale implementations and post-sales customer success.

Lead virtual and in-person meetings for status reports, KPI updates, milestones, issues and project updates.

Regional Store Sales Director 21st Century Inc. Franchise 06/2000-02/2013

Full P&L responsibility increasing from four underperforming units to a total of 17 retail stores - Blockbuster and Toner Refill – and a total increase of gross revenue from $1.5MM (2000) to $26MM (2013). Combined unit performance achieved Franchisee of the Year recipient multiple times. Contributed to YOY improvements in net margins. Managed the hiring and performance of 50+ direct reports and 300 indirect reports. Led managerial teams on enterprise-wide value creation projects.

Led store growth by mentoring store managers to meet their growth roadmap.

Monitored sales and profit goals across departments and product categories.

Performed New Store Openings including pre-opening, set-up and training, promotional service periods, budget adherence, and post-opening plans.

Partnered at the store and regional level to provide feedback on P&L’s, financial goals, people management, vendor management, company culture, customer service, and in-store operations.

Performed sales training, store operations, and brand compliance audits.

Provided ongoing support and coaching for franchisees on store operations, new implementations, and marketing initiatives, while ensuring compliance with franchise standards.

Assisted the Training and Operations team in creating new tools and materials.

Oversaw all store operations and team building activities for corporately owned and managed locations.

Coached and developed in-store staff to achieve daily, weekly, and monthly sales revenue goals and key performance indicators.

Collaborated with vendors to leverage incentive programs and volume-based discounts to design aggressive promos that boost sales.

Developed promotional calendars to launch attractive sales promotions at the local level.

Recruited, hired, onboarded, and performed training of new team members.

Implemented enhancements to the customer experiences by working closely with the corporate.

Supervised the implementation of in-store marketing (across the region), flagging inconsistencies and inappropriate use of branded materials, sales tools, and in-store signage.

Elevated the customer experience and create a culture of exceptional customer service.

Provided customer and market intelligence to the executive team, assisting in the adjustments of our marketing and franchise development process. Served as the Voice of the Customer on new corporate initiatives.

Embraced the use of technology - CRM, POS, Marketing Automation, and promotional platforms.

Sales and Inventory Analyst

Oversee regional strategy, innovation, program development, execution, ongoing management, and continuous improvement: sales, product mix, pricing, promotions, distribution, and inventory.

Optimized programs, promotions, merchandising, product quality, and analytics.

Managed product mix to increase profitability. Optimize the existing retail footprint.

Worked with corporate Finance and IT departments to improve tracking, analysis and reporting.

Ensured audits and product quality are performed and reported accurately.

Managed inventory needs and availability, shipping schedules, and demand.

Tracked orders and managed supply chain and shipping issues to achieve inventory volume.

Developed sales and inventory reporting for inventory volume and demand commitments.

Maintained and negotiated competitive pricing systems with distributor guidelines.

Built relationships with suppliers and vendors for an improved supply chain.

Developed new automated processes, management tools, and executive level reports.

Monitored inventory on an ongoing basis and manage weekly and monthly inventory reporting.

Supported all operations functions in managing overall site inventory accuracy to the targets.

Maintained a large database and lead data analytics to support data-driven decisions.

Monitored and reported on key regional and store-level metrics on a weekly and annual basis.

EDUCATION

Business Associates Degree Golf Academy of the South, Orlando, FL

TECHNICAL SOFTWARE SKILLS

MS Suite - Excel, Word, Access, and Powerpoint

Retail CRM, POS, Inventory, and Marketing Automation

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