Priyanka Shitole

Technology Executive Digital Marketing

adnrcd@r.postjobfree.com • 646-***-****

www.linkedin.com/in/priyankashitole/ • Chatham, NJ

Summary

Visionary executive acclaimed for driving incredible enterprise advancements by transforming technologies to position growing firms for dramatic results. Maximize business opportunities with the design of business-focused IT strategies. Passionate leader optimizing performance of IT, digital marketing, and overall business success. Effective at identifying ineffective patterns and progressing stakeholders beyond comfort zones to achieve unprecedented results.

Areas of Expertise

Data Governance & Architecture

Project & Product Management

System & Database Design

Budgeting & Forecasting

Virtual Infrastructures

Data Modeling & Security

UX Benchmarking

Board & Vendor Relations

Software Development Lifecycle

Financial Reporting

Agile & Adaptable Planning

Cost & Risk Mitigation

Competitive Market Analysis

Continuous Process Improvements

End-User Training & Services

Quality Control & Assurance

Staff Development & Leadership

Education

Master of Business Administration

Fairleigh Dickinson University

Madison, NJ, 2014

Bachelor of Science in Information Technology, Minor in Business

Fairleigh Dickinson University

Teaneck, NJ, 2009

Awards

NJBIZ Forty Under 40, 2020

Jersey’s Best MARCOM Professional Under 40, 2018

Career Experience

Words and Pictures Creative Service Inc., Park Ridge, NJ 08/2009 – Present

Digital Director, 08/2012 – Present

Drive transition of policy objectives into cohesive digital strategy in collaboration with digital marketing team. Oversee digital projects, analyze SEO and marketing metrics, and generate innovative ideas to increase web traffic. Execute full project lifecycle management, risk mitigation, change management, and budgeting. Orchestrate Business Continuity Plan encompassing disaster recovery and pandemic plans. Establish IT governance framework, initiate continuous improvements, strategize architecture for large-scale, traffic-generating websites, and focus on customer satisfaction.

●Delivered innovative IT projects, data analysis, and marketing and business plans for major organizations such as BMW Financial Services and Sony Professional Solutions.

●Effectively executed digital programming for rebranding of Hackensack’s downtown business improvement district including design, web, and marketing of website, social media management, marketing campaigns, and market research.

●Transformed in-house legacy data servers to cloud-based solutions improving speeds and protection while providing remote access.

●Successfully transitioned business from print to full-service digital advertising with upgrades to IT infrastructure and training which resulted in 66% of agency’s revenue annually.

Technology Manager, 08/2011 – 08/2012

Spearheaded strategic program delivery for Fortune 500 companies through IT data and statistics for critical decision-making. Organized proposals, estimates, budgets, schedules, and presented project progress at timely meetings. Maintained quality control over all digital deliverables, inventory, interfaced with key stakeholders, and performed weekly checks, training, and annual reviews.

●Delivered innovative national branding, lead generation, and sales conversions for major companies like BMW-FS, SANS Inc. and RAMCO Equipment Corp by streamlining dealer and marketing communication channels.

Web Developer, 08/2009 – 08/2011

Coordinated web design, coding, development, and modifications from layout to function in alignment with client specifications. Cultivated visually appealing sites featuring user-friendly designs and ease of navigation. Streamlined workflow, developed code libraries, and created digital roadmaps to achieve optimal product experience. Collected performance data graphically in real-time for application optimization; developed customized dashboards for data reporting; and maintained client websites with WordPress, Joomla, Team-Site, and SharePoint.

●Boosted lead generation by 20% with close monitoring and performance management of online content.

T in STEM Education, Chatham, NJ 01/2017 – Present

Founder

Launched an online and in-person enrichment programs focusing on STEM at local libraries for children aged 8-14. Orchestrate hands-on experiences encompassing web, gaming, and computer programming to increase STEM interest in community youth. Integrate curriculum utilizing WordPress, Scratch, Python, HTML/CSS, and Wireframe & Prototyping.

Impacted over 300 kids within the Summit and Chatham communities in New Jersey to boost interest in STEM activities.

Technical Skills

AWS Solutions, Google Cloud, Google Data Studio, Adobe Experience Cloud, Sitecatalyst, Omiture, Marketo, Tableau, Google Analytics, SalesForce, Word Press, HTML, CSS, JS, React, SEO, WordPress, Joomla, Team-Site, SharePoint, Python, UX/UI, Wireframe & Prototyping, MySQL

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