WORK EXPERIENCE

AVP - Brand Services May **** - Present

EMXCEL SOLUTIONS, AHMEDABAD

Guide and provide senior-level brand planning and creative supervision

Serve as a strategic mediator between product owners/managers and creative departments.

Provide strategic guidance to product team on an ongoing basis; anticipate and address their communication needs.

Direct oversight of all contents and ensuring delivery of high quality creative assets curated in-house.

Develop creative campaign ideas that will breakthrough clutter in a dynamic media landscape and meet the marketing objective.

Ensuring all brand guidelines are followed and maintained in each and every piece of communication being rolled out.

Inspire, coach, motivate and manage a team of 9

Brands handled: Beep, Emxcel Corporate

Independent Brand Consultant Sep 2017 – April 2020

KOLKATA / DELHI

Provided consultancy to clients in various brand related issues like brand planning and budgeting, new brand launches, packaging, developing advertising campaigns and communication strategies, selecting and managing advertising agencies etc.

Handled brands operating in Alchobev, Pharma and FMCG space.

Vice – President Oct 2013 – Aug 2017

INDO ARYAN PUBLICITY, DELHI / BENGALURU

- P/L responsibility and overall creative supervision of Delhi, Bengaluru

and Jaipur branch

- Provide direction to overall business in consultation with

Senior VP and CEO

- Account planning and management.

- Developing communication strategies for existing clients

- Providing need-based strategic inputs to clients as far as

advertising and brand communication is concerned.

Brands handled: Punjab National Bank, Syndicate Bank,

Income Tax Dept (Govt. of India).

SUPRIYOGUHA

BRAND COMMUNICATION ADVERTISING

MARCOM BRAND MARKETING ATL

A core advertising professional with a fair amount of exposure of client side as well.

Handled agencies like Lowe Lintas and Rediffusion.

An MBA with eighteen plus years of experience in handling national brands across categories.

Successfully launched/re-launched several brands in E-Commerce, FMCG, Fashion & Lifestyle, Retail, Premium Home Improvement, Agri Inputs and Banking.

PHONE

900-***-**** / 958-***-****

EMAIL ID

adnr6s@r.postjobfree.com

LINKEDIN

https://www.linkedin.com/in/

supriyo-guha-92b39b4/

PRESENT LOCATION

Ahmedabad

LANGUAGE PROFECIENCY

ENGLISH BENGALI HINDI

National Marketing Services Manager Jan 2011 - Oct 2013

MATIX FERTILISERS & CHEMICALS LTD., KOLKATA

- Brand planning and budgeting

- Managing advertising and other communication agencies

- Planning and managing brand launches across Eastern States of India through ATL /BTL campaigns and Brand Activations

- Help the internal communication, CSR team and other departments with ideas and inputs

- Developing communication for the Corporate Brand

- Standardising and maintaining the Corporate Identity of MATIX Group

Brands handled: Dr. Fasal (Urea), Matix Group Corporate

Account Director March 2005 - Dec 2011

TWOHMP COMMUNICATIONS PVT. LTD., GURGAON

- Account planning and management

- Developing advertising campaigns and communication strategies

- Work as an extension of the clients' marketing team and provide strategic inputs

Clients handled - Nestle, Fenesta Windows, Duke T-shirts, Hariyali Kissan Bazaar,

Shriam Cement, DSCL Corporate (formerly DCM)

Brands handled: Nestle, Duke T-Shirts, Shriram Cement, Hariyali Kisaan Bazaar, Fenesta Window Systems.

Post Graduation (MBA – Marketing) 1994-1996

LN Mishra Institute of Economic Development and Social Change

Diploma in Advertising Art & Graphics 1992 -1993

Academy of Fine Arts

Graduation (BA - Honours in Sociology) 1987 -1990

University of Kalyani

- Spearheaded a photography shoot in Australia for Duke's Winter-wear campaign

- Re-launched Duke T-Shirts.

- Re-launched Syndicate Bank with new 'visual identity' and positioned it as a new age Bank.

- Developed the Brand Manual for Syndicate Bank to bring in consistency and standardization in their brand

communications.

- Worked closely with Punjab National Bank to launch Virat Kohli as their brand ambassador

and was actively involved in planning and designing their brand campaigns.

- Conceptualized & launched several national level advertising campaigns for Income Tax Department, GoI.

DATE OF BIRTH - 21/01/1969

MARITAL STATUS – Single

INTERESTS AND PASSIONS – Photography Golf

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