Customer service, Sales and Marketing
Resume:
Lisa J. Farrish
************@*****.***
Greeneville, TN 37743
Objective:
Finding a Company that is growth-oriented and fast paced where my experience and management skill-set will have an immediate impact on productivity and profitability.
Skills and Accomplishments:
Performed successful turn arounds on numerous sales teams as well as launched new geographic markets. Worked to recruit employees, engage the local media, local organizations, and the public.
Extensive experience in delivering sales training, team building, negotiating skills and improving customer satisfactionscores.
Demonstrated success opening and managing multiple sales locations and channels.
High energy, and a positive personality coupled with good communication and interpersonal skills have been the key to my past successes. I have a hands-on approach that helps me motivate, energize, coach and mentor employees, co-workers and clients.
Experience:
Comcast – Manager Customer Service Centers
February 2017 – PRESENT Gray and Greeneville, TN locations.
Duties include working with senior management to improve the cost-effectiveness of the operations. Conducting and maintaining regular sales channel analysis, reporting, and benchmarking for the purpose of continually improving sales productivity, and quality of sale. Motivated Sales Reps to achieve sales and compliance results.
Developed annual sales channel budgets and monthly forecasts for sales performance expectations, commissions, expenses, and other special projects. Communicates business initiatives, sales, service, performance standards, and goals.
Lee Publications and Trade Shows- Account Executive Canojaharie, NY
December 2014 – February 2017
Responsible for selling advertising and trade show space to new and existing customers. Sold print and web advertising along with trade show space in 7 trade publications and 3 consumer publications. Increased business year over year by more than 15%. Traveled to several trade shows each year that were relevant to my business to stay in touch with current business trends.
M & T Bank – Little Falls, NY—Relationship Banker
November 2012 – December 2014
Responsible for sales and service to new and existing customers. My position with the Bank was to introduce new customers to our suite of products and services while making sure to comply with rules and regulations of the industry. I had an existing portfolio of customers that I was responsible to introduce and sell new products and services as they become relevant in the banking relationship.
Cricket Communications March 2009 to July 2011
March 2009 - July 2011
March 2009 to April 2010 I joined the Cricket and relocated to Albuquerque, NM as Indirect Account Manager. I was responsible for the Dealer channel in Albuquerque and Santa Fe, NM. This area consisted of 22 Premier locations and 8 smaller standard retail locations. Worked through Dealer Principles in partnership to coach, train and mentor their sales teams for success. Worked directly with Dealer Principles to bring locations up to the branded standard in their locations. Added 8 new Premier locations in the Market in less than one year. Made significant contributions in process improvements for the Indirect Channel. I was awarded the Cricket Circle of Excellence for 2009. I was promoted to District Director in March 2010.
April 2010 to July 2011 I served as District Director for the North West Arkansas Area. Brought market to Top 10 National Ranking in Profitability, Sales and Customer Satisfaction during my tenure. Market results were achieved by improving customer retention, net sales, and controlling costs to achieve profitability goals. Streamlined sales processes and headcount while developing a strong motivated team of employees and dealers. Area consisted of 21 dealer locations, 2 Company owned retail locations and 30 National Retail Doors. Left the Company due to downsizing.
Time Ad Agency-Dallas, Texas
2007 – 2009 Director of Client Services—Contract Consultant
Managed name change and successful Re-branding Campaign with a new Client in the northwest. Upgraded Company image to compete with national wireless service providers. Hired and trained sales teams. Retrofitted existing Company Stores and Dealer locations in Montana and Wyoming markets to meet specifications for new retail brand. Worked with various organizations both for-profit and non-profit to elevate public awareness for my Client.
Carolina West Wireless, Wilkesboro, NC
2005 – 2007 Vice President of Sales and Marketing
Reported directly to Company CEO. Restructured retail, indirect and business sales teams including standards of performance, compensation plans and quota expectations. Brought sales from below 70% to over 100% of budget in less than 8 months. Successfully competed with National Brands as a local service provider. Assumed full P &L responsibilities for all areas of sales and marketing. Responsible for working directly with advertising agency to create advertising campaigns and pricing for promotional campaigns for the company. Re-vamped the Company website, searched out new avenues to purchase products to increase profitability and enhance the customer experience. Successfully opened and launched a new market for the Company in 2007.
Stephens Properties, Richmond, KY
2004 – 2005 General Manager—Contract Consultant
Consulted for the Company to restructure retail sales team. Developed compensation plans, sales training and operational processes to insure customer satisfaction and garner repeat business. Key expectation of client was to increase sales while maintaining/increasing company profits. Boosted sales results by more than 25% and profitability by 20% during contract period.
Dobson Cellular Corporation 1999- 2004
2001 – 2004 Promoted to Area General Manager in Dobson Cellular’s largest region in Northwestern Ohio and Pennsylvania. Managed all sales channels, local marketing and sales training. Managed a team of 100 sales people in 21 retail locations, 52 indirect dealer locations and 18 Business Reps.
2000- Promoted to Market Manager of Central Kentucky and Tennessee.
1999-Started as Business Sales Manager in Richmond, Kentucky.
Education
King’s Jr. College, Raleigh, NC GPA 3.8, Dale Carnegie Leadership Training, and
Xerox Professional Selling Skills 1, 2 and 3.
Certified GREAT Coach 2017.
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