CONTACT
COMPETENCIES
ABOUT ME
QUALIFICATIONS
@coredesignoficial
Heidi
Fernández
adnogo@r.postjobfree.com
Graphic designer with 6 years of
experience in the creative area.
Recognized for creativity, commit-
ment, leadership, teamwork and
good communication.
Experience in corporate design,
advertising pieces design, music
industry advertising pieces design,
video editing, audiovisual creation
and content creation for social
networks.
DESIGN AND CREATIVITY
Designing and producing multiple pieces in different formats and materials based on the customer needs. Working together with the production department to generate relevant and viable ideas.
Assist and support the company C.I Estrada
Velásquez’s design team in the stage of graphic design proposals for fashion supplies such as buttons, rivets, brooches and buttonholes.
Designing different advertising and corporate pieces for the MicroVision brand.
Redesigning the entire corporate image of the Digital Records production company, giving it a modern and youthful appearance.
Creating concepts and illustrating album cover to new local artists.
Generating valuable content for the spray alcohol
brand Bioloco.co's Instagram.
Building corporate image as a freelance designer for different new companies in Medellín.
Implementing animations to create social media
advertising developed in software such as After Effects and Adobe Premiere Pro.
ENGAGEMENT AND LEADERSHIP
Coordinating and supervising the execution of graphic and advertising projects within Dilabs company's
creative department for three years.
Planning the execution of advertising designs for some events, such as conventions and exhibitions developed in Plaza Mayor (Medellín).
Concept creation
Corporate design
Video edition
Software skills: Adobe Illustrator,
Adobe Photoshop, Adobe Premiere
Pro, Adobe After Effects, Adobe XD
and Autodesk Maya
Social media content design
Event and exhibitions advertising
design
Customer Support
Creativity and resourcefulness
Graphic design project coordination
and leadership
CONTINUING ED.
Managing and negotiating purchase of supplies (printing papers, printer inks, adhesive paper and acrylics) neces- sary for the company's projects.
Being responsible for the final product of the creative process of the design department.
TEAM WORK AND COMMUNICATION
Taking the initiative to talk and solve critical problems within the company.
Communicating all the information provided by the
client to the creative department team to start a stage of graphic proposals.
Presenting and arguing design proposals created for important company clients.
Supporting the customer service area, helping to detect client's needs, maintaining a professional and respectful relationship.
Leading and accompanying the creative department
team in different processes such as design and presenta- tion of graphic projects.
Being in contact with each department to improve
communication and the production process in each
project.
Graphic designer, C.I. Estrada Velásquez (2015)
Chief graphic design, Dilabs diseño (2016-2019)
Creative advertiser, Digital Records (2019-2020)
Freelance designer (2020-Present)
EDUCATION
Graphic design associate degree
(2015)
CESDE, Medellín - Colombia
3D Animation associate degree (2014)
SENA, Medellín - Colombia
Bachelor degree in advertising (2017)
Universidad Católica Luis Amigó
Medellín - Colombia
Leadership and teamwork course
(2013)
SENA, Medellín - Colombia
Business entrepreneurship course
(2013)
SENA, Medellín - Colombia
@coredesignoficial
adnogo@r.postjobfree.com
EXPERIENCE
currently studying