DANE

ETTEN

B R A N D M A R K E T I N G

P R O F E S S I O N A L

PERSONAL SUMMARY

Event and Field Marketing

Manager with over 10 years of

progressive experience. History

of facilitating new product

launches, developing marketing

campaign, in-store promotions

and opening new accounts for

distribution.

KEY COMPETENCIES

• Experiential Marketing

• Account Management

• Brand Management

• Social Media Management

• Marketing Logistics (Brand

Management, Product

Marketing, Storytelling, etc.)

• Marketing Strategy

Development

• Consumer Interaction

• Community Partnerships

• Team Management

• Sales and Marketing Training

• Vendor Relations

• Team Development

• Product Training

WORK HISTORY:

Event Manager

George P. Johnson, on behalf of IBM 2018-2020

• Develop and manage project timelines and budgets

• Provide on-site support

• Manage multiple events simultaneously

• Management of event deliverables, including but not limited to the following:

• Liaison and management of venue • Auxiliary meeting management • Expo hall management

•General contractor management • Audio visual management • Food and beverage services •Onsite staffing management • Transportation services • Fabrication/Graphics services •

• Evaluate and appropriately distribute all event information to applicable internal and external vendor teams

• Preparation and distribution of detailed pre-event communications

• Scheduling and verification of all site services

• Communicate with vendors for quotes and placement of orders

• Securing vendor financial information

• Monitor and analyze job costs and subcontracted invoicing

• Prepare and communicate change orders for cost deviations Minneapolis Activation Manager

Monster Energy, Minneapolis, MN 2017-2018

• Responsible for planning and coordinating product demonstration and sampling events across Twin Cities area; partner with event managers to secure spots for brand presence, manage operating budget for labor, product, promotional giveaways, and event fees, and provide comprehensive reports to Executives for review; managed over 60 sampling events to date, engaging with over 35,000 consumers.

• Spearheaded growth of marketing team from 5 staff to 10, led recruiting, hiring, and training of new staff, developed team knowledge of product, event reporting, and consumer engagement.

• Leadership brought the Minneapolis market from top 40 in product sampled to top 10 within two months, enabled teams to represent brand at high-trafficked events during NFL Super Bowl week, including sponsor VIP and celebrity parties, guerrilla sampling events, and game viewing parties. Event Manager

Jack Links, Minneapolis, MN 2015 – 2017

• Led development and execution of event marketing strategies for national snack food company; spearheaded relationships with prominent local events, including beer festival, amateur and professional sporting events, and city-wide charity runs; established brand as supportive partner to local communities while marketing directly to targeted demographics.

• Managed online and social media marketing during activation events, captured photos and videos of consumer interactions, product reactions, setup, and event highlights; encouraged consumers to follow brand on social media with gift incentives and sweepstakes, and grew Snapchat followers 4x and increased Facebook engagement.

• Worked directly with Integrated Marketing Communications team and agency partners on event progress, execution, and results; reviewed KPI’s and created strategies to engage crowds to meet benchmarks for social media engagement, samples distributed, and increases in sales; able to secure national media mentions on ESPN National Signing Day, X-Games, Timberwolves TV, and various social media influencers.

Field Marketing Manager

The Marketing Arm (on behalf of State Farm), Kansas City, MO 2014-2015

• Developed 12-month schedule of events to market local agents, partnered with Insurance Agents to determine target demographics, and researched optimal events; coordinated event logistics, managed

$250,000 program budget covering labor, event expenses, and promotional giveaways, and oversaw teams of Brand Ambassadors.

• Hired over 30 Brand Ambassadors, trained teams on consumer interactions, product knowledge, and lead generation and hand off to agents; teams were able to secure 100s of warm leads, and two brand ambassadors were offered full time positions with local agents.

• Coached Insurance Agents on prospecting and lead generation, determined individual sales styles and partnered with complimentary brand ambassadors, and mentored teams to maximize time and efforts at each event; agents were able to grow books of business and increase policy coverages. ACADEMIC

University of St. Thomas

Saint Paul, MN

B.A. in Business

SOFTWARE EXPERTISE

Adobe Indesign

Cvent

Dropbox

Google Suite

Google Analytics

Keynote

Microsoft Office

Salesforce

952-***-****

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