Jennifer Dasaro

* **** **** **** * Vernon New Jersey 07462

adnmtc@r.postjobfree.com • cell: 973-***-****

Retail Management

Visual Merchandising / Store Design / Profit Optimization

Process Improvement / Inventory and Cost Control / Staff Development

Seasoned, results-producing management professional with extensive experience leading profit-generating operations through innovative merchandising, pricing and discounting, and focus on continuous product turnover. Effective leader skilled in developing highly productive, sales-driven teams by implementing customer-focused training and sales programs. Exceptional ability to establish rapport with customers, gain trust build strong repeat and referral business. Proven record of effective short- and long-range tactical planning and improving operational processes to reduce shrink and achieve optimal profitability.

Management and Sales Strengths:

Merchandising / Product Presentation

Problem solver

Operations Analysis / Inventory Planning

Methodical and Organized

Sales Training and Team Building

Recruiting and Staffing Initiatives

Budget Administration / Oversight

Change / Turnaround Management

Hallmark- North west New Jersey 3/2018 to Present

Territory Supervisor

Manages a team of 8 to 10 merchandisers, in a large territory. Was given and turned around two more neglected territories. Hallmark Certified Trainer on new hand held devices. I service accounts with vacancies. Weekly communication with all of my team to ensure all work is being completed in a timely manner. Seasonal conversations; training new hires and working with my team in their accounts to make sure accounts are being serviced properly. Work with store management to ensure that Hallmark product gets the best possible placement in the store.

Lucky Brand – New York, New York 9/2006 to March 2020

Merchandising Manager

Oversee more than 100 merchandisers daily operations for leading fashion merchandise retailer.

Daily interactions with major retail stores to secure the best footprint for our merchandise. Recruit, train, mentor, and manage over a 100 member team, ensuring continuous delivery of outstanding customer service. Responsible for reviewing and giving constructive feedback to merchandisers monthly store recaps, in order to optimize our space and visual presentation. Develop and implement strategic merchandising plans to achieve revenue objectives and reduce expenditures while ensuring payroll remains within budget.

E.Gluck Corp.– New York, New York 8/1998 to 12/2001

Territory Manager

Charged with managing merchandisers in the east coast territory. Working with the management of major retail accounts to ensure best possible location and merchandising of our product.

Coordinated quarterly meetings with merchandisers in central locations. Traveled to accounts on a monthly basis building account relationships. Implemented new policies and procedures, including various initiatives designed to increase sales. Co-facilitated launching of new stores; developed new-hire training and orientation materials. Responsible for scheduling merchandisers to ensure staying within my monthly budget.

Brooks Brothers-Short Hills, New Jersey 7/1994 to 6/1998

Assistant-Store Manager

Responsible for driving all areas of the business and for leading teams to deliver results. In a high pressure fast paced sales driven environment.

Assisted customers in selecting merchandise, answering questions, and quickly resolving concerns. Participated in ongoing training and customer care clinics. Coached and mentored new associates in sales strategies and internal policies. Continually worked with Store manager to improve operations, sales and profitability.

Educational Background

Bachelor of Business Management University of Phoenix (2004)

Associate degree in Fashion, Marketing and Management Berkeley College (1993)