Chad Colorina

San Diego, CA

702-***-**** adnmf8@r.postjobfree.com www.linkedin.com/in/chadcolorina

SALES & PARTNERSHIP DIRECTOR

SKILLS & EXPERTISE

Partnership Management

Vendor Management >100

Pitches/Presentations

Negotiations

Statistical Analysis

Lean Six Sigma Project Management

Revenue Generation: <$887K

Product Positioning

Consultative Selling

Team Leadership:

3 Direct, 24 Indirect

Client Relations/Retention

Pipeline Development

Dynamic, accomplished Sales and Partnership Director respected for 10+ years growing brands and expanding market share via reach, engagement, and prioritization of client goals and partnership deals. Motivational leader experienced in guiding staff to cultivate, assess, and leverage new business opportunities to support expansive revenue growth. Out-of-the-box thinker committed to maximizing productivity and opportunities through enhance workflow processes. Exceptional tenure resulting in promotions and an upward career trajectory.

CAREER HIGHLIGHTS

Reached out to prospective Multifamily developers in designated territory for Production Interiors, growing market share, consistently achieving territory sales goals, and producing YoY territory growth.

Created personalized action plans at Designer Surfaces by building a database of 1,200+ prospective businesses categorized by industry, qualifying leaders, and developing zones and regions.

Secured multiple lucrative deals that resulted in $1M in net sales through effective execution of contract negotiations.

Represented World Ventures, the world’s largest private, members-only travel club, while launching a new loyalty program with 125 accounts spanning three states during a three-month marketing program.

Negotiated contracts and managed client relationships across three assigned territories and zones for Anheuser-Busch/Mosaic Sales Solutions, skillfully upselling and cross-selling Bud Light products with 100+ clients and 60+ high-end accounts in the San Diego region.

PROFESSIONAL EXPERIENCE

Regional Vice President 2019 – Present

Production Interiors

Direct in-house teams to ensure projects are completed on schedule, within budget, and with quality workmanship that conforms to all original plans and specifications.

Regularly travel to Asia to visit production factories and perform quality checks on all projects and products being sold via Production Interiors throughout the United States.

Continuously develop new business opportunities while maintaining existing relationships by proactively leading and participating in day-to-day sales team activities, such as face-to-face appointments and virtual team meetings.

Consistently achieve territory sales goals and produce YoY territory growth by reaching out to prospective developers in designated territory to grow market share.

Business Development Manager (Contract) 2016 – 2019

Designer Surfaces

Developed and implemented a sales cycle management strategy within the $2B Southern California construction market, integrating competitive analysis, campaigns, field sales calls, and business presentations.

Cultivated strategic alliances to establish a fruitful sales pipeline and produce $500K in annual revenue.

Built a database of 1,200+ prospective businesses categorized by industry, qualified leads, developed zones/regions, and created personalized action plans.

Conducted virtual contract negotiations, securing multiple lucrative deals that resulted in $1M in net sales.

Organized a schedule for driving business from each zone and developed a corresponding automated sales funnel and account visit campaigns.

USA West Territory Sales Manager (Contract) 2016

World Ventures

Served as a corporate representative across the five-state region, traveling for 10 days at a time to present new programs to travel club members.

Launched a new loyalty program with 125 accounts spanning three states during a three-month marketing program while representing the world’s largest private, members-only travel club.

Delivered presentations to up to 100 people, educating attendees on the software, driving local business leads from the group, and selling the product to prospected businesses.

Clearly communicated company goals and values through $100K product training revenue per market and compiled and funneled SMB to 100MM businesses, becoming partners in company initiatives.

Anheuser-Busch Brand Activation Manager (Contract) 2014 – 2015

Mosaic Sales Solutions

Supervised regional product placement and sales for the Anheuser-Busch InBev flagship brand, Bud Light.

Launched the on-premise branding campaign for Bud Light in San Diego by calling on local bars and restaurants to coordinate promotional events that aligned with the national campaign.

Successfully rebranded Bud Light as a fun, iconic product while targeting Millennials and other young consumers.

Skillfully upsold and cross-sold brands and products while negotiating contracts and managing client relationships across three assigned territories and zones with 100+ clients and 60+ high-end accounts.

Account Sales Manager, Virtual Sales 2012 – 2013

Reminisce Promotions

Sourced, negotiated, and purchased consumer products from B2B and B2C operations on the national level.

Negotiated between $1K and $5K in sales and distributed the appropriate correspondence to complete detailed financial reports and analyses.

Served as the company’s sole creative advisor and resource for client promotional products and campaigns.

Additional Experience: Promotions Manager, Light Group LLC (2009 – 2011) Director of Promotions, Prism Entertainment (2006 – 2009)

CERTIFICATIONS

Certified Coach, Teacher and Speaker – John C. Maxwell Group

Certified Emergency Medical Technician (EMT) – San Diego Miramar College

TECHNOLOGY & TOOLS

Microsoft Office (Word, Excel, PowerPoint, Outlook, Access, Publisher) / Google Workspace / QuickBooks / Salesforce

PROFESSIONAL AFFILIATIONS

Builders Industry Association of Southern California – Member

COMMUNITY ENGAGEMENT

Live Young and Retire – Co-Founder

Urban Angels – Volunteer

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