Revenue Manager Development Coordinator

Cleo Foster

**** ******** ***, *** **

Los Angeles, CA 90025

Cell: 310-***-****

adnm50@r.postjobfree.com

Work Experience:

April 2018 – March 2020

Sales Reporting Systems Analyst, Sheraton Gateway LAX

Established SOPs and standards for bookings and reporting

Supported DOS at Sheraton LAX & San Gabriel

Ran daily, weekly and monthly reports to track booking pace for all segments and distributed with comments to executive committee and corporate team

Track sales and catering managers’ production and calculate incentive awards

Wrote a variety of Crystal report to pull data from Galaxy to track production and reconcile data from several sources

Prepare weekly reports for sales strategy meeting and provide synopsis of prior week’s progress and explain any shortfalls

Support sales and catering team, and train them on ISAC, and oversee switch to CI/TY

July 2013 – March 2018

Sales Reporting Systems Analyst, W Hollywood Hotel

Ran daily, weekly and monthly reports to track booking pace for all segments

Set annual production goals for sales and catering departments as well as individual sales managers. Track production and calculate incentive awards

Wrote a variety of Crystal report to pull data from Galaxy to track production and reconcile data from several sources

Updated PDA tools with daily actuals and reconcile with P&L each month

Entered groups into Galaxy, built rate codes, billing patterns, and monitored pick up

Prepared weekly reports for sales strategy meetings and provide synopsis of prior week’s progress and explained any shortfalls

Supported sales and catering team, and train them on ISAC

July 2012 – December 2012

Sales Reporting Analyst, San Diego Metro Market for Starwood Hotels

Reported all sales and catering production for four hotels, individually and total cluster

Ran daily, weekly and monthly informational reports for sales and catering teams, hotel management and ownership

Coordinated with revenue management, accounting and lead management to ensure all data was complete and accurate

Projected monthly group commission and promotional expenses by group and property

June 2008 – July 2012

Sales Reporting Systems Analyst, SLS Hotel at Beverly Hills

Set up systems and trained sales and catering staff pre-opening

Set annual production goals for sales and catering departments as well as individual sales managers. Track production and calculate incentive awards

Forecasted annual, quarterly and monthly occupancy and average daily rate by market segment

Wrote a variety of Crystal report to pull data from Delphi and Galaxy to track production and reconcile data from several sources

Updated PDA tools with daily actuals and reconciled with P&L each month

Made reservations in Galaxy for OTA, owners, and special requests

Charged credit cards for all reservations that required prepayment, contact guests with declined credit cards

Built rate schedules in Galaxy promotions, corporate accounts and groups.

Entered groups into Galaxy and monitored pick up.

Coordinated set up and implementation of TLPE and TLGO

Coordinated launch and training of ISAC

February 2008 – June 2008

Revenue Manager, Kyoto Grand Hotel and Gardens

Set up Opera and SalesPro with standardized market segments, pricing targets and group/transient mix targets and trained sales team

Coordinated with accounting to ensure accurate recording of daily and monthly production

Monitored and analyzed competitive positioning in all market segments

Implemented rate and inventory controls in the central reservation system, revenue management system and third party internet sites

Set up and managed sales promotions to drive business for need periods and track success

Liaison with third party internet market managers to maximize results and maintain list placement for marketplace

Proposed and implement new revenue management strategies. Monitored and adjusted market segment mix and pricing for maximum revenue

June 2003 –January 2008

Sales Reporting Systems Analyst, Sheraton Universal Hotel

Set annual production goals for sales and catering departments as well as individual sales managers. Tracked production and calculate incentive awards

Forecasted annual, quarterly and monthly occupancy and average daily rate by market segment

Streamlined preparation of weekly, monthly and annual reporting with Crystal reports in place of manual excel spreadsheets

Developed annual marketing budget and tracked spending

Oversaw design and development of all sales collateral, developed social catering sales kit format with corporate marketing office

February 2002 – June 2003

Utell Development Office West/Central Region

Development Coordinator

Drafted contracts for prospective customers ensuring that pricing and other contractual guidelines were kept.

Responsible for tracking renewal dates & renegotiating of existing hotel contracts.

Established and maintained database of existing contracts for use in tracking and reporting regional activity as well as auditing records

Worked with new and existing properties to develop and maintain hotel information for all booking channels including GDS and websites

August 1999 – January 2002

The St. Regis Los Angeles Hotel & Spa

November 2001 – January 2002 Sales Reporting Systems Analyst

Developed annual budgets for sales and catering departments, forecasted occupancy and business mix on a monthly basis

Analyzed rate strategy based on market demand and competitive set, developed promotions to drive business by day of the week and market segment

Developed and produced group reports used in the creation of the annual sales plan and analyzed these reports to determine appropriate sales and catering production goals

Prepared all monthly sales and catering reports

Managed and administrated the Delphi database and group sales backlog to ensure data integrity for accurate reporting, including training staff on Delphi

The St. Regis Los Angeles Hotel & Spa

August 1999 – November 2000 Marketing Coordinator

Set up and coordinated all pre-opening marketing programs (Consortia, Starwood Directories, GDS listings, advertising) and developed all sales collateral

Gathered and analyzed information on Hotel’s competitive set to act as guidelines for developing pricing, services and amenities

1998- 1999

National Sales Administration Manager-Mandarin Oriental Hotel Group

Responsible for worldwide administration of Consortia programs (Program analysis for hotels; contracting; production tracking; marketing promotion coordination; trouble shooting)

Coordinated annual marketing budget and action plan responsible for direct mail, trade show, and promotion budget and coordination

Office automation manager: coordinated purchase and installation of new hardware and software, oversaw

on-going maintenance, train and assist staff with use of all programs and hardware, maintain Fidelio data base; reports; trouble shooting

1997

Assistant to the Regional Director, The Americas, Hong Kong Tourist Association

Coordinated, consolidated, and summarized monthly reports for Head Office - Hong Kong

Performed budget analysis: reviewed past budgets and prepared input for future budgets

Handled website development: homepage comparison; feasibility study on website use; developed format for comprehensive website travel directory and planner; oversaw input of data from tour operators and airlines

Prepared and maintained library of background information for media during handover period

1995-1996

Regional Sales Manager, United Vacations, Southwest Region

Increased territory sales 67% over 1994

Provided liaison with local United Airlines staff

Coordinated a variety of sales promotion events throughout the Southwestern USA

1991-1995

DER Travel Service, Inc., US Corporate Office, Los Angeles, CA

1994-1995 Regional Sales Manager

Developed accounts with retail and wholesale travel agencies in Los Angeles and Central California

1992-1994 Customer Service Manager/Marketing Coordinator

Handled customer service and relations for tours, railpasses, car rentals, and airlines

Developed database to track statistics for reports

Originated direct sales and marketing literature and materials

1991-1992 Railpass Sales Manager

Provided monthly accounting to Head Office in Germany for Railpass sales from 48 outlets

Trained new railpass sales outlets

1989-1991

Account Executive, Travel Bound, Inc., Los Angeles, CA

Increased area sales 65% over 18-month period

Developed accounts in wholesale and retail travel agencies in five western states

Developed series of new travel programs for special events in Europe, designed promotional programs comprising literature, presentations, associated material

1984-1989

Special Events Coordinator, Los Angeles County Museum of Art

Coordinated technical and administrative aspects of special events; up to 20/month for 25 to 1,500 attendees, ranging from teas and lectures to symposia and black tie dinners

Coordinated all vendors and local, national, and foreign security agencies for safety and adherence to regulations for events

Supervised all on-site events and all Museum operations on weekends

Set up and maintained master calendar (5-year forecast) for all museum activities and events

Developed fee schedule for facility use by outside groups and for commercial filming

Budgeted up to $400,000/year for Council events, maintained accounts, coordinated County and private funds and corporate fees for events

Education: University of California at Los Angeles, B.A. Art History

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