Jennifer Petrisko

** ******** *****, *******, ** 07733 732-***-**** LinkedIn Portfolio

Integrated marketing communications professional with 15 years of combined experience in branding, event management and public relations in luxury, fashion, mass retail, publishing, hospitality, non-profit, food and beverage sectors, including:

• Account Management

• Branding

• Consumer Development

• Content Generation

• Event Production & Management

• Internal & External Communications

• PR Strategy & Implementation

• Reputation & Crisis Management

• Social Media/Influencer Strategy

• Trade Marketing Collateral

• VIP/Talent Wrangling & Management

Professional Experience

Communications Consultant, F. Schumacher & Co., New York, NY • 2/21–Present

• Oversee internal and external communication by partnering with the Executive team and People team, developing brand strategy, content, and executing all business communication through strategic press outreach

• Serve as media relations point-person; craft press releases, internal messaging strategy and employer branding social media creative

• Oversee crisis management and act as Company's spokesperson

• Drive internal communications initiatives across the organization/subsidiary brands, including DEI, thought leadership, employee handbook, on-boarding, career site

• Support executives on all PR matters throughout the organization, inclusive of their individual participation

Executive Director of Brand Communications & Strategic Partnerships, 21c Museum Hotels Louisville, KY • 3/18–3/20

• Planning, conception and execution for all aspects of annual corporate brand initiatives, existing and development properties, museum, food and beverage programs, and chefs

• Create and implement property launch procedures for new locations, exhibitions, restaurants, chef appointments and site-specific commissions. Oversee critical path to opening

• Manage annual Brand Marketing Allocation and PR Budgets

• Team leadership: hire and manage 3rd party PR agencies (4), media monitoring, and creative agencies, delivering a 50% cost reduction in services Publicity

• Drove 49% increase in brand coverage and 2.5% increase in total reach year over year to date (Q4) by securing media placements for 21c and its affiliated brands across all media outlets

• Created award nomination and submissions program resulting in 20% increase year over year

• Responsible for all senior leadership communications, speaking opportunities, media training, crisis management, press releases, media alerts, press kits, sales and marketing materials, speaking opportunities

• Develop and maintain standard operating procedures related to public relations activities on property and brand levels

Event Management / Planning

• Oversee all aspects of event planning and logistics for key brand initiatives, press conferences, media events and familiarization tours. Develop logistics plan to ensure flawless execution (i.e. Art Basel Miami Founders' Dinner, Music City Food & Wine Festival, National Travel Writers’ Association Conference, Chicago Expo activation, Saveur Blogger Awards) Brand Partnerships

• Identify, negotiate and collaborate with strategic brand partners, artists, and institutions that align with 21c mission, purpose, values, and overall brand standards (i.e. ArtSpace, Phaidon, Fotofocus, Art World Expo, Brooklyn Rail, SFA, JBF, Creative Capital, For Freedoms/Hank Willis Thomas, Chicago Expo/Nick Cave)

Brand Strategy Consultant, Fast Company & Mansueto Ventures, New York, NY • 4/17–3/18

• Conceive, develop and execute Fast Company’s global brand strategy across marketing, events, social media and PR

• Responsible for delivering program ideas and execution across digital, print, social, custom, generating $32M in yearly revenue

• Identify and develop strategic partnerships with brands/agencies that align with Fast Company’s ethos

• Ongoing account management of and production for top tier clients, including 3M, Audi, CBRE, Deloitte, FedEx, L’Oréal, Pfizer, Salesforce and Shell

• Liaise with editorial team on strategic initiatives, content development, partnerships, and PR

• Strategize and deliver key brand messaging to media outlets and partners for client and FC initiatives

Executive Director of Marketing & Communications, Animal Medical Center, New York, NY • 7/15–2/17

• Managed all tactical PR, marketing, board member and donor-specific strategies, corporate partnership development, lead generation, and referring veterinary community outreach

• Developed and implemented institute-wide corporate rebrand and website redesign

• Launched AMC’s first non-trade advertising initiatives, including national and regional print, digital and social advertising campaigns to raise awareness and secure donations on a national level

• Secured non-profit Google grant for first evergreen digital advertising campaign

• Led team of staff members responsible for social media management, promotions, print production, design, digital advertising, marketing event execution, mobile media, daily site management, SEO, and analytics

• Developed new analytics and segmentation strategy to measure and optimize efficacy of all marketing initiatives, as well as manage in-hospital client journey

• Conducted in-depth market analyses and consumer research to identify 5-year revenue growth and expansion plan

• Outsourced and managed new vendors, resulting in delivery of all initiatives at 18% under forecasted budget

Executive Director of Communications & Events, David Yurman, New York, NY • 10/12–7/15 Marketing

• Planned and assisted in executing tactical, multi-platform marketing strategy in support of annual product launches, branding initiatives and sales goals

• Drove alignment across cross-functional teams (advertising, wholesale marketing, retail marketing, digital, merchandising, e-commerce, CRM, creative)

• Created loyalty programming across all retail doors in concert with CRM Communications

• Planned and executed global PR, VIP, and brand-specific corporate sponsorship strategies

• Created traffic-driving content, social engagement, standardized internal metrics and impression reporting

• Managed PR & VIP budgets, five internal publicists, and external PR agencies in New York, Paris and Hong Kong

• Developed targeted partnerships by market with key cultural organizations, charitable initiatives, and influencers

• Executed targeted VIP and celebrity dressing outreach strategy and influencer initiatives Events

• Planning and execution of seasonal event concepts with national wholesale partners, independent jewelers, and DY retail stores across the US – approximately 200 events annually

• Oversee annual tradeshow, wholesale conclave, wholesale and retail manager training logistics,

• programming and budget & manage event staff of six directors Condé Nast Publications, New York, NY • 2/00–11/02 & 6/07–10/12

• Architectural Digest, Senior Director of Public Relations and Special Events – Editorial and Advertising

• Glamour, Senior Director of Public Relations – Editorial and Advertising

• Condé Nast Digital, Publicist – Editorial

• Gourmet, Senior Director of Public Relations and Special Events – Editorial and Advertising

• Teen Vogue, Director of Public Relations and Special Events – Editorial and Advertising

• Vogue, Production Director – Editorial and Advertising Public Relations

• Responsible for all trade and consumer PR initiatives (print, broadcast, & digital) in support of editors-in-chief, publishers, syndication content, website traffic drivers (brand sites and brand extension partnerships), business trade, branded app launches, charitable partnerships, speaking engagements, ongoing broadcast contributorships/appearances, and brand extension broadcast program production (i.e. Gourmet’s Diary of a Foodie, MTV’s The Hills)

• Managed editorial and advertising PR budgets

Special Events

• Developed and executed special events for editorial and advertising departments including multi- advertiser, signature programs (Glamour Woman of the Year, Reel Moments, AD Oscars Greenroom, Architectural Digest Home Design Show, Teen Vogue Young Hollywood gala, AD100 gala)

• Duties include all aspects of event production, i.e. celebrity/VIP handling, site scouting, menu selection, décor, press and celebrity guest lists, photography, video crews and wire distribution of all subsequent imagery

Production

• Photo Shoots: celebrity styling and casting for advertorial sections and merchandising events

• Broadcast: Edit all co-branded TV commercials including on-line transfer, color correction, voice- over selection and final edit. Responsible for production of national tune-in spots for VH1/Vogue Fashion awards

• Print: color correction and retouching of all in-book special sections including; seasonal “Vogue Takes” programs, advertiser sections/inserts, “Haute Stuff” and “Reader Service” promotional pages, media kits, VH1 Vogue Fashion Awards program, sales, promotion and marketing collateral

• Created & monitored production budgets and schedules, coordinated and implemented direct mail and database mass mailing projects, & sourced added-value merchandising materials for sales and promotions staff

Fashion Director, Ann Taylor, Inc., New York, NY • 2/04–6/07 Director of Public Relations, Prada USA, New York, NY & Milan, IT • 11/02–2/04 Education: The Ohio State University, B.A. in Technical Graphic Illustration

Contact this candidate