Marketing Specialist
Resume:
Jennifer Caris
Bay City MI **708
********.*******@*****.***
Summary
A well-educated manager and social media marketer with experience in organizational management and leadership, social media marketing, scheduling, inventory, and customer service and management.
Education
Saginaw Valley State University Aug 2016- Dec 2020 Bachelor in Marketing (3.36 GPA)
Adrian Highschool Sept. 2012- May 2016
Experience
Shaheen Development - Social Media & Marketing Specialist- Saginaw MI February 2021-Present
• Social Media Management
-Maintain company associated social media presences on Facebook and Instagram etc.
-Create monthly schedules of posts and any budget for promotional spend for approval.
- Provide feedback on engagement metrics and recommendations for improvement strategies.
-Creation and promotion of events on social media platforms for organizations events and for events which we support.
• Lead Generation
-Manage and track all leads that come in via the social media accounts by company with regular reporting to management.
• Web Management
- Review SEO for all current websites and make positive changes to improve page rankings and visitor engagement.
-Google ad generation and management as needed.
-Update WordPress websites as needed.
• Real Estate Promotion
-Maintain up to date listings of available properties on online aggregators. Apartments.com etc.
-Create direct mail marketing campaigns to promote commercial, developmental, and residential opportunities.
-Assist in the organizing, promotion, and attendance at residential open houses.
• Email Marketing:
- Compile and distribute email newsletters for each organization as needed.
-Promotion and outreach within the Shaheen Family of companies. Uptown Grill-Bay City, MI Manager, Social Media Marketer May 2018- Current
-Overseeing 18 employees,
-Preparing the payroll
-Scheduling activities.
-Preparing and paying bills.
-Managing POS systems.
-Recruiting and hiring new employees for the organization from the talent pool.
-Training new recruits on organizational culture and job responsibilities and roles.
-Developing menu specials for the organization.
-Ensuring employees in the firm follow protocols.
-Running Facebook, Instagram and the company’s website.
-Sharing new specials, upcoming events and critical notes with customers online.
-Developing coupons and attracting new clients.
Caris Heating and cooling Adrian MI Secretary 2013-2016
-Typing invoices for the company.
-Sending bills to customers.
-Answering phone calls.
-Scheduling appointments.
Gourmet Cupcake Shoppe-Saginaw MI
October 2016-May 2017
-Opening and closing the store.
-Making and receiving phone calls related to orders from clients.
-Submitting cake orders.
-Recording sales and receiving cash from customers
-Advertising the products on Facebook daily.
-Taking inventory.
Key skills
● Time management and problem solving
● Customer service excellence
● Effective transformational leadership skills.
● Strategic planning and marketing.
● Effective communication, including active listening, empathizing, understanding, and valuing diversity.
● Good organizational skills.
● Effective team player.
● Flexibility and adoption to change.
● Good inventory management skills.
● Great social media management and marketing skills.
● Scheduling.
● Great cash and customer management skills.
● Collaboration with other employees and leaders to deliver quality services and products to clients.
● Technology and information use.
References Upon Request
Contact this candidate