.

Omar Sameeh

Area Manager

Mob:055*******

United Arab Emirates

adnla2@r.postjobfree.com

Career Objective

Accomplished Area Manager managing 7 stores and more than 65 staff, has over 15 years of invaluable experience gained in store management, retail operations, and business management. Expertise in market analysis, forecasting, client needs assessments, store opening, sales strategies, merchandising, and planning through the application of excellent oral and written communication skills.

Skilled at driving key performance indicators and sales to achieve budgeted goals, a tactical team builder with a strong background in training and team development, dedicated to profit maximization through multifaceted business approaches, detail-oriented, energetic, and team builder able to navigate high-stress situations and achieve goals on time. Recognized for assessing operational needs and developing solutions to save costs, improve revenues, and drive customer satisfaction. Seeking and interested in a position that is related to my knowledge, background, and ability that would contribute to my professional development and the entire organization.

Professional Experience

Area Manager

Dec-2017 to Present

Weaves Group - UAE

Main Responsibilities:

Prepare and manage sales budgets, sales strategy, annual sales plans, specify goals and targets for each store and direct the efforts of the Store Managers and monitor their performance, take corrective actions when needed, deliver the agreed business performance while continuously seeking to exceed it.

Managing budgets and P&L.

Maximize sales and profitability of the business

Maximize productivity targets (sales per sqft, ATV, ATU, Conversion …).

Formulate strategic marketing & brand development to translate business plans and strategy into results.

Increase market share in the area and study competition regularly.

Research on the competitor activities, their marketing initiatives, positioning, media presence.

Analyze market trends, customer preferences, sell-through, seasonal demands to formulate a buying practice in line with consumer /store demands.

Monitor the stock levels in the stores, coordinate with the planning team to maintain optimal stock levels in line with the consumer demand.

Plan and select the range, type, quality and quantity of merchandise according to customer demand, trends, set prices and sell through targets.

Review buying feedback reports and monitor sales performance on weekly basis against set targets.

Prepare periodic reports analyzing the sale turnover and consumer trends per product to arrive at a proposal to maintain/liquidate/clearance activity/continue/discontinue product lines.

Formulate and implement retail strategies and procedures.

Control costs within budgetary guidelines

Identify internal and external commercial opportunities

Ensure effective Stock and Space Management

Conduct SWOT review.

Provide monthly feedback on competitor and event activities

Ensure effective Inventory and Warehouse management in the territory (order management, stock consolidation, movement and transfer, optimum stock utilization, stock return and shrinkage).

Review and analyze stock and sales reports monitoring over and under stocks, implementing corrective action to be taken.

Review and effectively deal with fast / slow lines, new ranges and end of ranges and implement necessary action.

Ensure pricing of merchandise as per norms and matrix format and provision of monthly feedback to Concept on sales, stock positions and product feedback.

Consolidate & analyze sales reports on a monthly basis, liaise with the Managers to maximize stock potential, and devises action plans with corrective measures.

Ensure effective stock management, cost control, and quality standard adherence.

Formulate and manage customer service excellence programs across all stores.

Plan and implement stock takes through co-ordination with Accounts and Store Managers.

Support, implement, and provide follow-up for all training programs, seminars, etc.

Build loyal customer profiles.

Work with HR to ensure the businesses are staffed by competent personnel, ensure adequate training and motivation of the staff.

Work closely with the visual merchandising team.

Key Achievements:

Increased sales from 55 M to 59.5 M by driving key performance indicators and sales across the 7 stores in the UAE.

Designed and implemented a strategic business plan, resulting in increasing the UPT from 2.7 to 3.0 & the Conversion from 15.5% to 18%.

Managed inventory and reduced shrinkage by 15% through detailed monitoring of daily operations and stock.

Trained the sales staff, resulting in transforming underperforming teams into productive, profitable teams and improving the mystery shopper score by 16%.

Oversaw 65 staff to achieve efficiency targets.

Opening 3 new stores.

Dedicated to expanding client bases by building lasting relationships.

Retail Area Manager

2015 - 2017

Juicy Couture

Main Responsibilities:

Forecast accurately annual, quarterly, and monthly revenue streams.

Set up sales targets and ensure objectives achievement in boutiques.

Determine priority actions to achieve targets and follow up on their implementation

Support the company’s vision through ownership mentality and accountability for overall sales and profitability of retail.

Achieve financial objectives by preparing an annual budget, scheduling expenditures, analyzing variances, initiating corrective actions.

Identify current and future customer requirements.

Formulate pricing policies by reviewing merchandising activities, determining additional needed sales promotion, authorizing clearance sales, studying trends.

Markets merchandise by studying advertising, sales promotion, and display plans, analyzing operating and financial statements for profitability ratios.

Drive organizational objectives in line with company mission, facilitating increased revenue, profit, and business growth through collaborative strategy development.

Implement and execute marketing strategies to support sales and achieve targets.

Consolidate & analyze sales reports on a monthly basis, liaise with the General Manager to maximize stock potential, and devises action plans with corrective measures.

Analyze data and metrics to provide recommendations on the needs of businesses to increase growth.

Guarantee the highest standards of operations (Client Service, Boutiques maintenance, etc.) to achieve the business targets and satisfy clients’ expectations

Ensure the correct implementation of the company policies and procedures.

Ensure that all boutiques deliver an exceptional VIP customer service experience and create memorable moments by exceeding their expectations, building meaningful and lasting customer relationships, retain and increase customer loyalty.

Ensure the delivery of exceptional operational, commercial and customer Service standards throughout multiple stores and drive sales through the performance and development of Store Managers and the Sales Team.

Provide leadership and training to boutique managers, continually reviewing KPI’s, incentives, and staffing needs.

Comply with all Loss Prevention Action Plan to ensure annual inventory shrinkage is below the company target.

Support and maintain visual merchandising standards set by headquarters.

In collaboration with the training & HR department, promote and develop the talents of the team according to their career path and follow up on their training plan.

Implement various product launch plans as specified by the Marketing department.

Design and implement promotional schemes and also launch new products.

Flagship Store Manager

2010 - 2015

Juicy Couture, Dubai Mall

Main Responsibilities:

Define together with the Area Manager the annual strategy and objectives of the Boutique.

Set individuals targets for sales team.

Monitor sales targets and KPI’s (defined by the Area Manager and the Brand) and implement annual action plans.

Project and produce the sales as defined in the store action plan developed with the Area Manager focuses on short-term and long-term strategic and financial objectives to achieve.

Implement retail guidelines and tools defined by the Area Manager and the brand.

Provide monthly reporting to the Area Manager (sales, traffic, KPIs, follow up, missed sales, stock issues, CS, discount…) and propose corrective actions.

Manage optimal levels of inventories and stock.

Behave as an Ambassador of the Brand inside and outside the Boutique.

Provide the highest level of service and care to all customers.

Handle with the highest professionalism all customer service and client issues and involve the Area Manager if needed.

Implement an effective data capture & follow up system for customers & prospects.

Daily team briefing.

Make regular “one to one” meetings with the sales staff.

Evaluate the sales staff through the annual appraisal process, fix their objectives, and KPI’s according to guidelines, and make regular assessments during the year.

Propose and discuss with the Area Manager, the staff evolution plans in terms of career development.

Delegate operational activities and establish clear responsibilities within the team.

Coach the staff “on the job” and make sure they have appropriate training to reach their targets in terms of sales, KPI’s…

Lead by example, develop staff on selling and clientele.

Ensure the stock is effectively managed and control procedures are implemented to anticipate and limit variations.

Make sure on a daily basis that the grooming guidelines are fully respected.

Establish the yearly training plan in coordination with the Area Manager.

Develop a business-oriented approach and a positive mindset in the boutique, through role-play, team building.

Analyze mystery shopping feedbacks with the Area Manager and set up corrective action plans.

Assistant Boutique Manager

2007 - 2010

FENDI, Abu Dhabi

Main Responsibilities:

Assist the Boutique Manager to optimize boutique performance and profitability, notably through the breakdown of all boutique targets into monthly, daily, and individual targets, review the competencies and environment to define action plans to achieve the sales targets.

Lead the implementation of action plans.

Manage optimal levels of inventories and stock.

Provide the highest levels of customer service to support the growth of sales.

Act as an ambassador of the brand and support the Boutique Manager in building direct contact with VIP clients.

Motivate, develop, and coach boutique staff on a day-to-day basis.

Performance management, including setting, monitoring, and tracking sales associate individual targets on a regular and consistent basis, providing feedback as needed.

Assist the Boutique Manager in overseeing floor coverage, driving sales, visual merchandising, display, client service, and operational functions within the boutique.

Support the Boutique Manager in creating a team, whose activities are always motivated, competent and up-to-date in the fashion and luxury industries.

Build and develop the database.

Support the Boutique Manager in managing inventories activities, and reports immediately any discrepancies.

Assistant Store Manager

2006 - 2007

OKAIDI, Sharjah

Main Responsibilities:

Assist the Store Manager in daily operations efficiently and effectively for brand image.

Achieve store performance on sales, stock management, and cost control.

Assist in the recruiting process and training sales associates.

Monitor the inventory and ordering merchandise based on demand, provide necessary feedback to the Store Manager on inventory mix, and maintain inventory controls.

Research competitive products and analyze consumer behavior to ensure the store meets and exceeds client expectations.

Promote the delivery of exceptional Guest Experience & build customer loyalty.

Ensure products are correctly replenished, merchandised and displayed based on VM guidelines

Making sure that all store policies, procedures, and controls are followed.

Ensure that shop floor employees are properly trained and coached in customer service excellence.

Monitor that staff grooming and uniforms are as per the standards.

Maintain an employee attitude and morale by recognizing outstanding performance and service

Evaluate staff performance and development needs.

Delegate responsibilities between the staff.

Sales Assistant

2005 - 2006

OKAIDI, Abu Dhabi

Main Responsibilities:

Achieve and exceed sales targets as directed by management.

Ensure a unique client experience.

An active participant in the daily operations of the store.

Consistently achieve the monthly sales target, as directed by management.

Ensure that each customer receives outstanding and exceptional customer service by providing a friendly environment which includes greeting and acknowledging every customer, maintaining outstanding standards, solid product knowledge, and all other components of Customer Service.

Adapt approach, according to customer needs and motivations.

Consistently and accurately capture client data for follow-up and relationship building, effectively utilizing the tools that are available.

Appropriately resolve customer issues/concerns and escalate as needed to Management.

Understand and comply with all operational policies and procedures for the brand.

Assist in the merchandising and daily maintenance of displays and back-stock.

Actively participate in daily and annual inventories and cycle count to prepare and ensure a successful audit.

Assist with special projects, as needed (i.e. price changes, supporting back office responsibilities, etc.)

Demonstrate the ability to proactively bring in new and develop an existing clientele.

Maintain the brand’s high standards.

Key Skills

Commercial acumen.

Strong analytical mind and financial awareness.

High-end fashion knowledge

Strategic Thinker

Fragrance knowledge

Inventory Management

Luxury Retail Experience

Sales Minded

Employee training

Excellent analytical skills

Power BI experience

Creative, Flexible, Self-motivated

Customer Satisfaction

Business Development

Team Leadership

Excellent communication skills

Problem-solving skills.

Decision making

Luxury Retail & Jewelry Knowledge

Proficient in Microsoft Office, Word, Excel, and PowerPoint.

Mentoring and coaching skills

Education

Bachelor of Business Administration, SVU

Diploma in Sales Management and Marketing, Cambridge International College

Languages

Arabic: Native Language.

English: Fluent.

Certificates

Coaching Skills for Leaders and Managers.

Effective Team Building

Making Business Projections

How to Be a Positive Leader

Creating Your Strategic Marketing Plan

Creating Timeless Brands

CRM

Customer Happiness Management

Content Marketing: Social Media

Business Development Foundations

Business Performance Analysis

SEO Foundations

Retail Sales Management

Develop a Service Orientation

AMP

Personal Information

Nationality: Syrian

Gender: Male

Marital Status: Married

Driving License: UAE driving license

Age: 35 years

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