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Balamurugan. C Email: adnj0b@r.postjobfree.com

Management Professional with over 24 years of multi skill experience spanning across Strategic Planning, Network Expansion, Sales & Marketing, Business Development, e-Commerce Retailing, Logistics Management.

Executive Summary:

A proactive planner with abilities in devising effective strategies for augmenting business, identifying and penetrating new market segments, promoting products for business excellence.

Demonstrated abilities in developing infrastructures and effective Channel Management.

An enterprising leader with abilities in leading multi-skilled motivated team to achieve organisational goals and industry best practices.

Organisational Experience:

Since Dec’2016 till Oct’20 with Reliance Industries Ltd (Petro Retail Division) & Since Oct’20 with the Joint Venture ie: Reliance BP Mobility Ltd as a General Manager - Karnataka State.

General Manager – Business Development with the JV ie: Reliance BP Mobility Ltd since Oct’20

State Business Development Manager (GM) – Karnataka, with RIL, since Dec-2018 till Oct’2020.

Responsible for identifying the potential sites & enhancing the network presence in the state.

Responsible for appointing Distributors & Direct Customers to achieve the State’s Lubricant Sales Target.

Responsible for appointing Channel Partners and to achieve the State’s E-Commerce fuel Business.

To Identify Business Opportunities for setting up new Retail Outlets in unrepresented markets.

Monitor and study road network (NH/SH) / City development plans in the state, analyze it on the impact of our existing network and assesses potential for new business opportunities.

Market RBML business proposition for appointment of appropriate channel partners for the retail network.

Adherence to channel selection process (Documentation & Agreements) for smooth and timely boarding of channel partners.

Responsible for obtaining applicable statutory licenses through an effective government Liasoning.

To appoint Channel Partners for “Fuel at Door” services – fuel supplies to Captive and non-captive customers at their doorstep

To ensure the effective coordination between the Customers, channel partners & the ROs for the Doorstep Fuel Orders, executions and the services with the strict adherence of Q&Q and statutory compliances.

To follow all the channel partners such as Distributors, Direct Customers, TCCs & ROs along with the State & Central WH for the effective orders / supplies & Distributions.

Responsible for Company’s various schemes implementations & reach-outs to the market, to the end users and to ensure the profitability of the channel partners, the increase in market share of the company’s lube products.

SOM (State Sales & Operations Manager) – Karnataka, Dec’2016-Nov’2018

Overall responsible for the Smooth Sales & Operations of Retail Network exist in the state.

To drive the retail outlet operations for Karnataka State in order to achieve the sales targets of MS, HSD, Lubes and NFR in strict compliance with all applicable laws, acts, statutes and applicable Orders from the Government in congruence with the principles laid down by the Company.

Analyze and monitor RIL RO sales performance Versus Industry and competitive positioning of RIL Network across the state.

To assess market and achieve market leadership position in the trading area across RIL network with ME=>2.5 for the state.

Ensure correct implementation of Q&Q and HSE processes at all the RO’s.

Compliance to all statutory requirements (documentation, licenses, operational processes) for smooth operations of the ROs of the state.

To monitor / conduct / audits and ensure closure of punch points for all the audits conducted at the ROs of the state.

Assess the training requirements and conduct training of channel, Area Managers on fuel operations and HSE related processes.

Train channel, RO staff, Area Manager / Truck stop manager to analyze gaps and ensure correct material accounting (operational product Loss) & financial accounting at COCO’s.

Dec’2014 – Nov’2016 with Essar Oil Ltd as Divisional Manager (DGM) – Retail Sales. Tamilnadu State.

Overall responsible for the smooth Sales & Operations of Retail Network exist in the state.

Responsible for the Division’s retail business to achieve the sales targets of Motor Spirit, High Speed Diesel, Lubes and NFR in strict compliance with all applicable laws, acts, statutes and applicable Orders from the Government and in the most ethical manner in congruence with the principles laid down by the Company.

Monthly sales forecast of the products

Regular monitoring of sales & initiate corrective action

Liaison with government officials for mandatory approvals, Ensured Compliance of all statutory regulations.

Ensured the standardization of the company across the network.

Day-to-day liaison with supply & distribution function.

Ensuring cordial relations with the franchisee

September 2013 – December’2014 with Green Auto Gas (IPPL) - GM-Sales & BD (ALDS Retail Business) TN State.

Overall responsible for the End to End business activities, P&L of the ALDS network of the state

Market potential survey & competitor survey, Land procurement& lease executions.

Responsible for obtaining required Statutory Licenses from the respective Government Authorities.

Monitoring and ensuring the ALDS projects & its timely commissioning through effective management & coordination with the field project vendors & their staffs.

Nov ’06 – Sep ’13- with ICICI Bank Limited as a Regional Manager – Trade Business (Rest of Tamilnadu)

Responsible for the Region’s Trade Business & Revenue (Through existing business enhancement and acquisition).

Monitor a large scale of foreign exchange functions and operations within the banking environment. This includes all transactions and remittances in the field.

Managed the products & business such as Secured & Unsecured Loan (OD/TL/LC/BG/Current & Savings Accounts and Insurance & Investment Products.

Feb ’04 – Nov ’06- with RPMPL as the Area Manager – Retail Sales & Operations (Madurai Territory.TN State)

Responsible for the overall profitability & Cost control of the Retail Outlets in the given catchment.

Chief responsibilities pertained to Sales & operations management of Company Owned & Dealer owned outlets, Hospitality services and Maintenance support Management.

Focusing and ensuring the increase in fill rate of HSD, MS & Lubricants, by the Customers.

Conducting audits & checks on key areas like stock loss, cash & Fuel reconciliation & service standards.

Nov ’96 – June ’03- with Elkayem Auto Ancillaries Private Ltd as Senior Engineer – PPC

Overall responsible for the Production Process Management of a Shift.

Responsible for the smooth and effective production activities of the plant, this was inclusive of Power Press Shop / Injection Moulding & Fabrication Shops.

Responsible for the effective Men & Machine Management.

Accountable for coordinating with the Marketing Department and the Client Orders and despatch Schedules.

Responsible for Planning and Scheduling, Men & Machine Management. Effective Co-ordination with Quality / MCD, Loss Analysis, Rejection Analysis, Rework of sick & warranty of products.

Academic Qualification:

Master of Business Administration [MBA-Marketing] from Alagappa University. Tamilnadu; (2007 – 09).

Bachelor of Engineering [BE-Industrial Production Engineering] from University of Madras, Tamilnadu,

(1992–96).

Other Details:

Date of Birth: 05th May 1974

Marital Status: Married.

Birthplace: Tuticorin. Tamilnadu.

Languages Known: Tamil, Kannada & English.

Geography worked so far: Tamilnadu & Karnataka States. (South India).

Areas of Interest to work with: Business (Network) Development, Channel (Franchise) Development & Management, PR & Govt Liasoning.

Industries of interest to work with: Oil & Gas, Lubricants, Tyres & Automotive.

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