Larry J. Row, Jr.

614-***-**** adnhxl@r.postjobfree.com

SUMMARY OF CREDENTIALS

Successful integrated media professional qualified by 35+ years of accomplishments in the advertising industry.

Extensive media planning and buying expertise across all disciplines including:

oNational Broadcast Television

oNational Cable Television

oLocal Spot TV and Terrestrial Radio Expertise in 175 DMA’s across the U.S.

oProgrammatic across Digital Display, Video, and Audio

oDigital Optimizations, Analytics, and Reporting

oCTV/OTT

oPaid Social

oOut-of-home

oDirect Marketing

oPrint

Significant experience working with clients across a wide variety of consumer-oriented industry categories:

oBob Evans, Chase Bank, Huntington Bank, Safelite AutoGlass, Saks Department Stores, Ohio Tourism, Cosequin, Nestle, Blue Cross/Blue Shield of Ohio, King’s Island, Cedar Point, LCI International, Big Bear, Marsh Supermarkets, McDonald’s, Wendy’s, NAPA, Owens Corning, Payless Shoes, Stanley Steemer, T. Marzetti, and Totes.

PROFESSIONAL EXPERIENCES

Senior Vice-President, Media Director June 1997 – January 2021

Ron Foth Advertising, Inc. Columbus, OH

Responsible for all media decisions of a client list with annualized billings of $100+ million

Lead, organize and manage all aspects of the media department consisting of a staff of twelve-fifteen buyer/planners and four media assistants.

Develop, plan, and execute international, national, and regional marketing campaigns for an extensive, Fortune 500 client list

Bolster extensive communication and presentations with client contacts

Support and develop new business pitches to continually drive business

Media Supervisor July 1995 – June 1997

Ron Foth Advertising, Inc. Columbus, OH

Supervised a staff of seven-ten buyer/planners and three entry-level assistants

Served as the liaison between account services and the media department

Developed market specific media strategies, budgets and cost-per-point projections

Maintained buying guidelines for all accounts and clients

Supervised and approved all completed spot TV and radio buys by compiling, analyzing, and reporting quarterly post-analysis results

Delivered excellent customer service and communication directly to the corporate marketing directors on all aspects of media planning and buying

Strategically assisted the media director on all new business pitches to drive business

Broadcast Buying Group Supervisor September 1993 – July 1995

Fahlgren, Inc. Dublin, OH

Organized and managed a buying team of four buyers and two assistant buyers

Supervised all aspects of the daily operations of the buying group, including negotiation techniques, purchases, schedule maintenance, and post-buy analysis

Developed a comprehensive training program for all entry-level buyers. Served as a market planner/buyer specialist in the agency’s key markets, and had direct client contact on all buying-related issues.

Senior Media Buyer/Planner January 1990 – September 1993

The Kobacker Company Reynoldsburg, OH

Developed and monitored advertising budgets for a national retail company’s four chains (over 800 stores in 35 states)

Planned and purchased all print and broadcast media in 26 DMA’s (including several Top 50 markets, such as Los Angeles, Philadelphia, Chicago, Houston)

Coordinated and implemented Spanish and Canadian advertising programs.

Developed and presented new market reports and grand opening plans, analyzed market research information to identify/attract consumer segments and implemented value-added market promotions

Media Buyer October 1985 – January 1990

Fahlgren & Swink Advertising Marion, OH

Negotiated and purchased spot television and radio for five McDonald’s Co-op’s; utilized various qualitative research tools to facilitate media buying decisions; performed spot television post-buy analysis and developed cost-per-point projections; researched promotional opportunities and competitive activity

EDUCATION

Ohio University Completed: June 1984

Bachelor of Science in Business Administration Athens, OH

Major: Marketing

Minor: Business Management

Honors: Graduated Cum Laude (Cumulative 3.5 GPA)

SKILLS

Leadership

Media Strategy & Research

Critical Thinking & Problem Solving

Analytics & Data Interpretation

Time Management & Organization

Proficient in Strata, Microsoft Word, Excel and PowerPoint

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