Roberto Serna Lizárraga

June *th, ****

Av Centenario 2720 C43, Bosques

de Tarango, A. Obregón 01580.

Single

Email: adngkz@r.postjobfree.com

Mobile: +521**********

Part.Number: +525*-********

Available to Travel. Open to

Relocation.

Professional Studies:

Universidad Tecnológica de

México. (UNITEC).

Bachelor s in Public Accounting.

June 2002 - December 2005.

Escuela Bancaria y Comercial

June 2012 - November 2012

Diploma in IFRS & Corporate

Finance.

Language:

English Advanced. Fluent speaker

and writer.

Other Knowledges:

MOffice: Excel, Word, Power Point

Advanced, Outlook, ERP: SAP

FI/CO Modules, (Key user), AS-

400, JD Edwards, BI Oracle-Smart

View, AD-Hoc Analysis, BRACS.

Khalix (MFG Prod), Movex,

Hyperion, TM1 (Prospective &

Contributor), PowerBI, Qlik View.

Certificated by American Business

School Paris in Good Finance

Practices.

Others:

2008: Financial Advice in building

Society with American Railway Co.

2014: Travel to HQ of Rich

Products, Bufalo,NY to impart

training in BI Financial Reporting

Studio. (Key User).

Job Experience:

Amanco WAVIN México. September 2020 - April 2021.

Financial Planning Manager. Personnel in Charge: 1

• Annual Budget Preparation.

• Preparation of Monthly and Quarterly Forecast by UN.

• Elaboration of Last Estimated and Pre - Flash Updated.

• Analysis of impacts on prices and costs by business line, evaluation of risks and opportunities

• Responsible for the analysis of manufacturing costs and variations.

• Monthly closing: Preparation of P&L, Balance Sheet, Cash Flow and Working Capital.

• Profitability analysis by business lines, GP & EBITDA.

• Analysis of variations and creation of strategic plans to close GAP's: Sales, GP and EBITDA.

• Financial KPI's Dashboard: DSO, DIO, DPO.

• Responsible for financial information and analysis of CAPEX and return on investment.

• Real cost analysis vs Std, COG's, PPV, Selling, G & A.

• Gross Profit & EBITDA Bridges

• Executive presentations for Direction: JMR.

• Preparation of Closing Templates and Monthly Close Reporting for Regional and Global Corporate.

JBS- Meatme. April 2020 - September 2020.

FP&A & Operations Leader - Business Controller

Personnel in Charge: 2

• Annual Budget Preparation, Monthly Forecast by Stores. Sales, CM, Expenses, EBITDA.

• Responsible for the P&L by Store and report to the corporate to USA & Brazil.

• Responsible for the analysis of commercial costs.

• Pre-Flash and monthly closing

• Profitability analysis of regular products, product launches, promotional.

• Loss Control CEDIS and Operations.

• Inventory and Expiry Control.

• GP Analysis, by Store by Product by Category.

• Analysis of variations and creation of strategic plans to close GAPs: Sales, GP and EBITDA.

• Dashboard KPI s Financial and Operational

• Monitor the calculation of the variable remuneration of sales leaders and Category representatives.

• Responsible for statistical information from the commercial area to the manager.

• Analysis of real costs vs ABC, COG s, Selling, G&A.

• Gross Profit, EBITDA Bridges

• Executive presentations for Management.

• Finance Governance of S&OP Demand Planning, New

Products Launch, Pricing, monitoring of price

implementation.

ECOLAB México.- November 2017 - March 2020.

F&B Finance Business Partner Personnel in Charge: 1

• Annual Budgeting and Monthly Forecast.

• Responsible for P & L of the division and corporate reporting in St. Paul and Miami.

• Pre-Flash and monthly closing, review of provisions.

• Analysis of CM & Gross Profit, by Customer, by Program by Product.

• Analysis of variations and creation of strategic plans to close GAP s: Sales, CM, Gross Profit and OI Threshold.

• Sales, Gross Profit & OI Bridges.

• Monitor ratios: DSO, Inv. Turns and WC.

• Analysis of real costs vs Std, COG's, PPV, Selling, G&A.

• Gross Profit, OI Bridges

• Executive Presentations for Management (AVP F & B) (MBR, QBR, SBR, TH, OI Threshold).

• Finance Governance of S&OP, Div. Restatements,R&O, Pricing Report to Miramar and follow-up on PI.

• Balance SC's, Analysis for new projects and investments. (PCAF's) National and regional projects, asset optimization, to improve profitability and productivity BOSTIK US.- April 2017 - September 2017

Jr Financial Planning and Cost Manager Mexico - Personnel in charge: 1 (Determined time temporary - due to acquisition by other Company - Merged)

• Preparation of Report and monitoring of sales of the Mercosur region.

• Analysis of P&L's by BU, by customer, by product vs Budget, FCST and LY.

• Report and executive presentation of the results by month, Mexico and Mercosur to Local and Reg. HQ.

• Monthly RCG and explains variations to EUA & France.

• Contribution Margin, Gross Profit and OI analysis.

• Responsible to Std Cost, revaluation: raw materials, packaging, labor and direct expenses.

• Financial Reports of Inventories KPI s, std cost variations and transfer prices. (Inventory Reserve, Inv.Turnover,Inventory Valuation, PPV y MUV)

• Investment Projects in México reviewed w EUA & France.

• Monthly Forecast, S&OP & Budget.

PNT Quimibond México.- October 2016 - February 2017 External Financial Controller. (Finance BP & Business Impulse - Professional Fee Squeme - determined time temporary)

• Diagnose and improve through financial, commercial and production strategies, to increase profitability and business momentum in the market.

• Preparation of monthly sales report vs. previous year vs Budget by BU.

• Elaboration & Analysis of P&L's by BU, customers and products. KPI'S development of the organization.

• Audit and develop the processes of the organization.

• Financial and Commercial Coaching to the Presidency, General Management, and support areas to help in making decisions to improve profitability. TUPPERWARE Brands Mexico. May 2016 - October 2016

Chief of Financial Planning & Analysis - Personnel in charge: 2

(Global restructuring)

• Development Weekly Report & KPI s in cooperation with BI Department.

• Consolidate & coordinate monthly closing of Mexico, CAM y Bolivia reporting to WHQ in Orlando.

• Elaborate of Flash, Forecast and Budget.

• Review and monitoring P&L, Balance Sheet, CAPEX and OPEX by entity and subsidiaries.

• Responsible to controlling the promotional expenses in TWBM.

• Responsible to elaborate monthly MPR of Mexico, CAM y Bolivia for a conference with WHQ.

• Development information by Management Effective Taxes by subsidiaries. CHEP LatAm (Equipment Pooling Systems).- May 2015 - May 2016 SR Financial Planning Analyst LatAm - Personnel in Charge: 1 - (Global restructuring)

• Development Weekly Report & Weekly Volume Regional Report. Consolidate, coordinate monthly and annual closing of the Latin America region (Argentina, Brazil, Chile, Central America, Mexico, Peru and Colombia) reporting to Global Pallets in Atlanta - Orlando and WHQ in Australia (Brambles). Reporting to Finance Manager to Regional CFO and functionally to LatAm CEO.

• Development of Pre Flash, Forecast, Budget and Regional 5YP by SL.

• Review and monitor P & L, Balance and CAPEX (Pallets) by country and region.

• Casual Development Report Audit Financial Stewardship Book. Regional Report Control IS IT reporting to International Finance (Atlanta, GE).

• Responsible for project Taxonomy Overheads by Country, by Cost Center Region headquarter in UK

(Webridge, Brambles).

• Financial Controller and responsible in start-up of new subsidiaries in Colombia and Peru. Productos Rich, S.A. DE C.V. (Rich Products)

September 2009 - May 2015

Financial Planning Analyst

• Report of monthly sales, weekly vs. previous year, AOP by BU's (ISB, Food Service, RB, Exports, SM) financial support to Sales, Marketing, R & D, Trade Marketing, Operations and Plant).

• Elaboration and analysis of P & L by BU, client and products, SG & A, Manufacturing and Profitability, Monthly Forecasting by Oracle BI (Smart View).

• Implementation of BI Oracle. (HPM)

• Preparation of AOP, S & OP and LRP. NPV's for Launch of NP and Supply Chain Optimization.

• Finance Governance S & OP, New Product Launches (FBP).

• Investment projects, VPN, ROI and TIR and profitability analysis as well as generation of financial information necessary for effective decision making for the company.

• Responsible for Business Review, Presentations for Management, IR Meeting, MBR Meeting, Supply Meeting, DRC Meeting, reporting to VP of Finance in Mexico and WHQ Búfalo, NY.

• Consolidation of the LatAm Region Information.

Jafra Cosmetics International (México)

June 2009 - September 2009 (Covering maternity leave). Financial Planning Analyst (Financial Planning)

MARKETING 911 CRM Company

Marketing Services

October 2008 - April 2009

Accounting Coordinator and Administrator Sr

ALSTOM Transport, S.A. de C.V.

June 2004 - October 2007

Work Package Controller - Personnel in charge: 7

Experience as a General Accountant in: Contabilidad & Informatica 2000, S.C. / Grupo Hexa 2002-2004

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