Development Director Revenue Manager
Resume:
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A team player, having extensive knowledge and experience in managing Hotels, in all sizes of establishments, for high level of service, in the Middle East, North Africa and Far East Asia with successful roles as a General Manager / Business Development Director/ Travel & tourism specialist and Pre-opening experience. Key Skills
Natural leader who is very good at coaching, developing and motivating staff to do better. Timely and efficient manner with great attitude to behave in a demanding environment. Multi asking, energetic personality with strong presentation, verbal communication skills. Intimately involved in planning daily work activities, managing budgets, delegating responsibilities and supervising the performance of staff.
I have an enviable track record of exceeding sales objectives, whilst at the same time maintaining profitability and ensuring 100% customer satisfaction. I can fire the enthusiasm of all those who work under me and have a proven ability to build high performing teams.
As a true professional I never shrink way from responsibility and actively thrive when I’m leading companies in challenging times.
The characteristic that really sets me apart from everyone else is my ability to understand competitive trends and recommends counter measures to competitor activity. On a personal level I have a professional attitude at all times and am willing to be personally answerable for the results and decisions of my department.
Ahmed Saleh
***************.****@*****.***
AHMED SALEH CURRICULUM VITAE
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Objective:
Throughout my career, I have consistently established my capability as a top performer by demonstrating my total commitment to the attainment of targeted goals and objectives. Being innovative and extremely dedicated, I have always identified and pursued new opportunities and strategies to exceed the set goals of the organization. With the extensive communication and training skills I have developed during my career in the hospitality business, I am accustomed to making presentations to corporate executives as well as individuals.
Expert in operations, analyzing strengths and weaknesses of markets, developing comprehensive marketing plans and creating advertising campaigns to identify new markets, increase exposure and generate additional sales volume in peak as well as shoulder and low seasons.
Education, Training & Certificates
RICI – FSMS (Resource Inspections Canada Incorporated) Specialization : ISO 22000:2005 Food Safety Management Certificate Year : 2017
American Hotel & Lodging educational institute
Specialization : Management Performance and Development. Graduation Year : 2014
American Hotel & Lodging educational institute
Specialization : Excellence to Strategic selling.
Graduation Year : 2014
Diploma from Chiltern TMC, Singapore.
Grade : 16+RD
Specialization : Hospitality Management / Revenue Analysis. Graduation Year 2010
Diploma from M.E.S,
Grade : Good
Specialization : English Language and Literature.
Graduation Year : 2006
Project with University of Surrey, United Kingdom Scholarship Project : Economy trend and Tourism Sector by Alexandria University Duration : 6 Months, 2000
M.A.C System Certificate
Diploma in Grooming and Improvement in Hospitality Accor, IHMP (International Hospitality Management Program). Microsoft Office Specialist (M.O.S) 2008
Expert Certificate MOS: Word 2007 expert, MOS: Excel 2007 Expert. Career Summary
2019 – Pres. General Manager, Louvre Hotels Group/Tulip Inn, Kingdom Of Bahrain 2017 – 2019 General Manager, Orange Suites Hotel & Residence, Kingdom Of Bahrain. 2016 – 2017 Director of sales & Marketing, Al Bander Hotel & Resort, Kingdom Of Bahrain. 2013 – 2015 Business Development Director, TA Center- Asia Middle East Travel & Tours, Dubai, UAE 2011 – 2013 Group Asst. Director of Sales/Leisure segment, Wafi Hotels – MKM Group, Dubai, UAE 2009 – 2011 Group Senior Sales & Marketing Manager, Al Hamra Group of Hotels & Resorts, UAE 2006 – 2009 Cluster Sales Manager, Landmark Group of Hotels, UAE 2004 – 2006 MICE Sales Manager, Kempinski, Ajman, UAE 2003 – 2004 Asst. Sales Manager, Ajman Beach Hotel, UAE 2002 – 2003 Sales Executive, the Pearl Hotel, Um Al Quwain, UAE 1999 – 2001 MICE Coordinator, Accor Sofitel Cecil, Alexandria, EGY 1996 – 1999 Front Office / House Keeping Dept., Helnan Palestine Hotel, Alexandria, EGY
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Career History & Responsibilities
2019 – Pres. General Manager, Tulip Inn, Kingdom Of Bahrain Duties and Responsibilities
Oversee the operations functions of the hotel, as per the Organizational chart and operation manuals of LHG. Hold regular briefings and meetings with all head of departments and regional office. Ensure full compliance to Hotel operating controls, SOP’s, policies, procedures and service standards. Lead all key property issues including capital projects, customer service and refurbishment. Handling complaints, and oversee the service recovery procedures. Responsible for the preparation, presentation and subsequent achievement of the hotel's annual Operating Budget, Marketing & Sales Plan and Capital Budget.
Manage on-going profitability of the hotel, ensuring revenue and guest satisfaction targets are met and exceeded. Ensure all decisions are made in the best interest of the hotel owners and Management Company. Deliver hotel budget goals and set other short and long-term strategic goals for the property. Developing improvement actions carry out costs savings. Maintaining and preserving the value of the property assets under our management. A strong understanding of P&L statements and the ability to react with impactful strategies Closely monitor the hotels business reports on a daily basis and take decisions accordingly. Ensure that monthly financial outlooks for Rooms, Food & Beverage, Admin & General, on target and accurate. Maximizing room yield and hotels / resort revenue through innovative sales practices and yield management programs.
Prepare a monthly financial reporting for the owners and LHG regional office. Draw up plans and budget (revenues, costs, etc.) for the owners and LHG regional office. Helping in the procurement of operating supplies and equipment, and contracting with third-party vendors for essential equipment’s and services.
Act as a final decision maker in hiring a key staff. Coordination with HOD's for the execution of all activities and functions. Overseeing and managing all departments and working closely with department heads on a daily basis. Manage and develop the Hotel Executive team to ensure career progression and development. Be accountable for responsibilities of department heads and take ownership of all guest complaints. Provide effective leadership to hotel team members. Lead in all aspects of business planning.
Respond to audits to ensure continual improvement is achieved. Assisting in residential sales as and when required and development with strong sales prospects. Responsible for safeguarding the quality of operations both (internal & external audits). Responsible for legalization, Occupational Health & Safety Act, fire regulations and other legal requirements. Perform the role of Public Relations by improving, protecting and looking for ways to enhance the hotel’s image based on the latest trends.
Manages the hotel Sales and Marketing plans by recommending growth efforts, monitoring progress, provide leadership in all selling and marketing activities and responsible in improving the performance and technical skills of the Sales & Marketing team, by assigning and setting sales objectives to reach the hotel’s target and higher results. Build the marketing plan for the hotel to include sales targets based on market analysis. Rebuild the structure of the departments and implement the Louvre hotels group SO’P, in charge of the loyalty program – “Flavour” as well as the “Ambassador club” for all the company participating with it.
Present on a monthly basis, the contribution, focus and activities within the Hotel to Louvre hotel MENA office and submitting the monthly results, distribution channels, pricing result as well as monitoring and action according to the Meta search. Emphasize on achieving hotel budget, and set other short and long-term strategic goals for the property, introduce and action yielding strategies based on the forecast and current business on the books status.
Identify new sales partner and growth opportunities through market analysis and networking; provide market information feedback to the business on market positioning. Attending the trade shows and represents Louvre hotel in the exhibitions to get the maximum business from the market.
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2017 – 2019 General Manager, Orange Suites Hotel & Residence, Kingdom Of Bahrain. Duties and Responsibilities
Joining as a task force Business Development Director/Deputy General manager to cover the lost and putting strategies of revenue generation analysis and to assist in covering the loss. Rebuilt all the hotel structure and introduce the cost Centre, link the hotel with the major whole sealer/ OTA, planed a proper strategy to reduce the cost through purchasing against forecasting, training the sales teams to achieve their goals and targets through the proper budgeting and work closely with GM to maintain the hotel expenses and to provide the GOP, P&L to the board directors. I got Promoted to be the General Manager of the Hotel, within 4 months the hotel starts to cover the loss of 2016, the productivity generates with 396% gross on the business on the books, been a ward as one of the best seller property in Bahrain, 1st in Juffair district and 6th in Manama in rooms selling. Interact with Guests and individuals outside the Hotel, including but not limited to current and potential Clients, Owning Company Representatives, Government Officials, Travel Industry Representatives, Suppliers, Competitors and other members of the local community. Perform the role of Public Relations by improving, protecting and looking for ways to enhance the hotel’s image based on the latest trends.
Establish and implement departmental policies and the standard operating procedures for the Hotel according to the standards set.
Manages the hotel Sales and Marketing plans by recommending growth efforts, monitoring progress, provide leadership in all selling and marketing activities and responsible in improving the performance and technical skills of the Sales & Marketing team, by assigning and setting sales objectives to reach the hotel’s target and higher results.
Working closely with the Rooms, Food & Beverage and Sales & Marketing Departments, to maximize sales through promotional activities and events.
Build the marketing plan for the hotel to include sales targets based on market analysis. Develop and design attractive offers and packages for Guests, Travel Agents and Corporate Clients Present on a monthly basis, the contribution, focus and activities within the Hotel to the Owners. Emphasize on achieving hotel budget, and set other short and long-term strategic goals for the property Ensure costs are controlled by the hotel and revenue opportunities are effectively sourced and delivered. Increase the management's effectiveness by recruiting, selecting, orienting, training, counseling, and disciplining managers.
Provide effective leadership to hotel team members. Lead in all aspects of business planning.
Respond to audits to ensure continual improvement is achieved. Responsible for legalization, Occupational Health & Safety Act, fire regulations and other legal requirements.
Prepare a monthly financial reporting for the owners and stakeholders. Lead all key property issues including capital projects, customer service and refurbishment.
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2016 – 2017 Director of sales & Marketing, Al Bander Hotel & Resort, Kingdom Of Bahrain. Duties and Responsibilities
Ensuring thorough and complete coverage of sales team for a comprehensive client servicing, achieving targets and maximum productivity.
Setting up all sales objectives, action plans and team’s targets, maintaining rates parity and insuring better ranking. Conduct weekly yield management strategy meeting with reservations department and General Managers. Handle all third party extranet sites and advertising. Responsible for enhancing revenue, rate management policies and procedures and ensuring that selling strategies are adhered to during negotiations and maximizes up selling opportunities of sales team.
Reviewing direct competition and ensuring complete awareness by all sales team of competitor’s activities at all times. Consolidate month end sales report applicable information, creating and actively participate in achieving hotel budget. Dealing and promoting our resort to all types of media, designing new websites, e-commerce turnkey solutions, online marketing programs and promotions to ensure consumer traffic to client websites. Attended national, regional and local travel industry trade shows and workshops 2013 – 2015 Business Development Director, TA Center-Asia Middle East Travel & Tours, Dubai, UAE Duties and Responsibilities
Fully in charge of the pre-opening, in term of staff recruitment, coordination with procurement, marketing and media plan.
Responsible for the over-all operation and administration. Drive an agent and sales partner channel strategy in line with wider business strategy that supports overall success the TA Center. Meet passenger volume and sales revenue targets by channel and account, achieve efficient cost of sale through optimizing sales channel mix and spend.
Build and manage the agent cost -of-sale budget, negotiate commercial terms, Source sales opportunities and future partnerships to drive direct and agent sales growth Ensure the TA.Center customer-booking journey through sale partner meets and exceeds brand expectations
Identify new sales partner and growth opportunities through market analysis and networking; provide market information feedback to the business on market positioning. Creating strong database for Far East Asia to support the outbound of the MENA market, targeting and opening different source of destination to attract our database through packages. Ensuring the extra net and the portal to be friendly user as well as the agents to be updated for any changes in the platform of the portal.
Deciding on the credit of the agents according to their destination as well as the volume of business through travel targets and area covered.
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2011 – 2013 Group Asst. Director of Sales/Leisure segment, Wafi Hotels – MKM Group, Dubai. Duties and Responsibilities
Responsible for bringing groups from leisure segment and ensuring groups rooming list are received by cut off dates and properly entered in hotel system. Attending the trade shows and represent the company in the exhibitions to get the maximum business from the market.
Market the hotels in global market and update the hotels with most active Segment as per the session. Following up with key account in leisure segment for the new business and to maintain the relations with them.
Manage the allocation and the back to back inquires with the key producer and ensuring that they not affecting the hotel budget.
Assisting in the budgeting of the leisure segment and to maintain the MICE and groups on the pipeline, looking on overall the groups back to back and ensure the rate parity it is not affect the revenue. Working closely with the DOSM and Revenue Manager in the strategy of the coming groups and the contracted rates of the wholesaler, Travel Agents and tour operators. 2009 – 2011 Group Senior Sales & Marketing Manager, Al Hamra Group of Hotels & Resorts, UAE Duties and Responsibilities
Head of department in charge of pre-opening plans and strategies, PR events and overall opening needs to ensure we create market awareness.
Supervise the activities of sales representatives and team in order to meet sales target, participate in the interviewing, hiring, and training of sales staff Creating Marketing Calendar and work closely with the exhibitions and exhibitors in order to gain the maximum business out of it and to present our hotels globally. Generate and maintain major accounts and assigned segments through various sales activities (face- to-face sales calls, telephone calls, entertainment, sight inspections, etc.) Setting up all sales objectives, action plans and team’s targets Ensuring that selling strategies are adhered to during negotiations and maximizes up selling opportunities of sales team.
Reviewing direct competition and ensuring complete awareness by all sales team of competitor’s activities at all times.
Consolidate month end sales report applicable information; be actively involved in the preparation of the marketing plan as requested.
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2006 – 2009 Cluster Sales Manager, Landmark Group of Hotels, UAE Duties and Responsibilities
Handling leisure & government segment, maintaining good relationships with officials and representatives of the local business community.
Maximizing the profitability of the hotel by providing outstanding quality of service to guests. Visit potential customers for new business, maintaining hotel relationships with key accounts.
Develops and Initiates all actions necessary and appropriate to achieve established sales department revenue goals and overall business revenue goals for the hotel, Responsible for securing completed direct bill applications, distribution of group credit information, and accurate adherence to group billing procedures, Maintains highest level of professionalism in activities and appearance at all times, observes as a Leader in the Hotel’s “Guest Service” culture through personal actions, identifying areas for improvement, and participation in all aspects of providing our hotel’s guests with Superior Guest Service.
2004 – 2006 MICE Sales Manager, Kempinski, Ajman, UAE Duties and Responsibilities
Trace Group Leaders and VIP guests for arrival, room assignments, and amenities, maintains trace dates for contact Follow-up and all actions necessary for group bookings. Schedules and the distribution of any sales documentation, prepares and then follows up on any sales quotations made for clients, negotiating terms with the client at a cost best suited for them. Efficiently respond to any online or telephone queries in a calm. Liaise between other departments and the client to provide the service most suitable to the client’s needs, cost and time restraints.
Work closely with the Sales team to assess the progress of the Department and develop Sales strategy accordingly. Required to produce reports on progress within the department and outline any developed strategies to improve. Responsible for overseeing any supercharges and evaluating any Demonstrations, Identify new markets and business opportunities.
Prepares and distributes internal/external correspondence, contracts, BEO’s, group resumes, rooming lists, event schedules, and other documents in an accurate and timely manner, Responsible for ensuring group rooming lists are received by cut-off date and properly entered in hotel’s RESERVATION AND PMS, with copy inserted in Front Desk Group Resume Book.
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2003 – 2004 Asst. Sales Manager, Ajman Beach Hotel, UAE Duties and Responsibilities
Responsible in achieving Catering and Banquet sales objectives and revenue goals within areas of responsibility.
To ensure delivery of the highest standards of service and coordinates all other details with relevant departments.
Deal effectively with guests and workplace colleagues from a variety of cultures; Respond to customer complaints and resolve any technical problems to ensure that company products are working effectively and the customer is satisfied with the service provided. Provide feedback to any relevant company departments about complaints and problems to try to ensure that these do not arise in the future.
Organize site visits and product trials for prospective customers and report results to relevant managers in the company.
Maintain regular contact with the sales and production functions to keep abreast of any developments in products and services.
Maintain accurate records of all sales activity and prepare regular forecasts to enable effective forward planning Generate sales to achieve maximum profitability against annual sales targets. Identify and exploit new sales opportunities with existing and potential customers. 2002 – 2003 Sales Executive, the Pearl Hotel, Um Al Quwain, UAE Duties and Responsibilities
Prepare company contracts for the hotel in accordance with current business and pricing conditions work within current business strategies and recognizing potential opportunities. Cooperate with other departments in the hotel to create an exceptional Guest experience and build strong, comprehensive sales programs.
Attend Sales events, as required, produce accurate and timely reports that meet the needs of the Sales Director and senior management to include the reporting of appointments, calls made and business leads answer customer queries in a prompt and professional manner. Develop customer accounts and travel within the local area to drive business into the specific hotel and to increase market/customer share in all revenue streams. Negotiate room rates/packages with corporate clients. 1999 – 2001 MICE Coordinator, Accor Sofitel Cecil, Alexandria, EGY 1996 – 1999 Front Office / House Keeping Dept, Helnan Palestine Hotel, Alexandria, EGY
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Skills:
Language skills
(Mark from 1 to 5 for competency)
Reading Speaking Writing
Arabic 5 5 5
English 5 5 5
French 2 2 2
Computer skills
Microsoft Office
Opera
Protel
Fidelio 6.20
Chesa vin card system
Prologic system
IDS Software.
Wishnet 7.2.05
Technical Skills
Pre-opening
Preliminary Concepts.
New Business Development.
P&L Management.
Strategic Planning.
Operation Management.
Key Account Management.
Turnaround & High-Growth Strategies.
Customer Relationship Management.
Staff Training and Development.
Contracts Negotiations.
Budgeting & Forecasting.
Costing & Cost Control.
GOP, Auditing, Balance Sheet.
Project Case Study.
Capital equipment’s
Kitchen planning, cuisines Ideas and layout
References:
All the References Available Upon Request.
Contact this candidate