Project Manager Digital Marketing

EXPERIENCE

SEO MANAGER Spiral Solutions - online gaming company

**** - *******

Responsible for improving organic search results, creating and launching SEO campaigns, identifying areas of improvement, and improving the sites’ rankings in major search engines and their visitor conversion rates.

• Tracking traffic and rankings by using different tools and strategies to achieve conversions

• Continually optimizing organic search rankings to increase traffic and sales

• SEO strategy development and hands on implementation

• Monitoring, tracking and analyzing SEO initiatives

• Researching keywords using professional SEO tools

• Evaluating product offering, traffic, content, design and visitor demographics to determine keywords and campaigns

DIGITAL MARKETING MANAGER Iluminage Beauty - Medical Device Company 2012-2015

• Manage online brand and product campaigns to raise brand awareness

• Lead and manage the day-to-day Marketing campaign execution for the partners

o Setting up and managing corporate websites

o Website maintenance, including content management o Website optimization

• Develop and create marketing media plans including Social media, Marcom & email marketing

• Lead the marketing strategies and media planning across the digital channels to meet the branding/tactics goals.

• Manage and execute advertising campaigns

• Monitor analytics on an ongoing basis to measure campaign performance, analyzing relevant pages traffic metrics to evolve internal best practices, with the aim of improving user experience.

PROJECT MANAGER AIMS - Internet Marketing Agency

2004-2011

• Devise strategies to drive online traffic to the company's clients and drive digital marketing best practices and standards.

• End to End PPC campaign management: Keyword research, ad writing, improving conversions along the funnel, etc.

• Hold responsibility for planning and budgetary control of all digital marketing

• Plan and execute all web, SEO/SEM, email, social media and display advertising campaigns

• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

• Conduct market research, analyze and stay informed on latest trends & recent activities of competitors

INNA

NOVAK

DIGITAL MARKETING

CONTACT

972-**-*******

****.******@*****.***

Hanita Str. 12, Haifa, Israel

LANGUAGES

English – high level

Hebrew – mother tongue

Russian – mother tongue

EDUCATION

MBA

2017-2020

The Open University of Israel

B.A. IN STATISTICS

2001-2004

Haifa University, Haifa, Israel

MILITARY SERVICE

COMPUTER INSTRUCTOR

1999-2000

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