NILESH HANCHATE
C – **/***, Sahavas, Gorai – *, Borivali (West) Mumbai- 400091 · 879-***-****
adndqw@r.postjobfree.com
Creative Content Innovator with 15+ years of experience in brand Innovation and management, brand integration and creative content visualisation and marketing; looking to provide leadership and mentoring in the arena of all media platforms, web environments and print materials; ensuring highest profit margins across all collaterals.
SKILLS
Brand innovation and management
Brand integration
Strategies for customer acquisition
Client management
Content research, creation, aggregation, analysis, and evaluation
Content delivery
Creative content marketing
Creative visualisation and product development
Research and implementation of innovations and best practices in the industry
Excellent interpersonal skills
Strong verbal communication skills
Team liaisons
ACCOMPLISHMENTS
94.3 Radio One, Pune
Recognition by the CEO for generating the highest profit margin through innovations.
Award for top performer for the year.
Creation of ‘Cluster Head’ designation as reward for the above achievement.
Award for best national brand integration- Q3 2012-2013
Best client solutions award- Q1 2014-2015 Q3 2012-2013
Best innovations award- Q2 2012-2013 & Q1 2015-2016
94.3 My FM, Nagpur
'My FM' which stood as 3rd out of 4 stations in Nagpur was ranked no. 1 under my guidance as programming head.
EXPERIENCE
JANUARY 2020 – TILL DATE
HEAD (CONTENT AND DIGITAL MARKETING; SPECIAL PROJECTS), PDL LTD
Music distribution across radio (MY FM and Big FM).
Marketing content across various digital platforms.
End to end execution of projects ideated by the CEO.
MAY 2017- DECEMBER 2019
HEAD, Music plus
Innovation and establishment of the brand ‘Music Plus’ from scratch.
Brand integration for several key brands.
Talent acquisition for creative team.
Development of business goals and strategies.
Resource allocation.
Management of internal and outsourced teams.
Management of overall operations for the brand.
Liaising with key industry personnel, represent the brand at industry events and conferences.
Creating sellable properties.
Strategising for the sale and execution of sellable properties.
MAY 2011- APRIL 2017
CLUSTER MANAGER – INNOVATIONS (CLIENT SOLUTIONS) FOR PUNE, KOLKATA, AHMEDABAD AND CHENNAI, Next Radio Ltd., 94.3 Radio One, Pune.
Innovative ideation and preparation of proposals for local properties/client led/special days campaigns.
Management of celebrity campaigns.
Creation and direction of station events, marketing programmes and research projects.
Creation of the first ever ‘Radio One Calendar’.
Ideation and implementation of first ever ‘Derby for Radio One’ in Pune, Chennai, and Kolkata.
Creation of ‘Celebrity Sellable Properties’.
Recording voice overs and radio shows.
Copyrighting for campaigns.
Team liaising with other programme directors, sales and promotions team, corporate management team and consultants.
Achievement of creative leadership in the industry.
2010 - 2011
PROGRAMMING HEAD AND RADIO JOCKEY, Radio Mantra, 91.1 Agra
Heading a team of 8+
Ideation of radio station vision.
Development and execution of strategy to achieve the radio station vision.
Ensuring highest radio ratings.
Appraising content, marketing strategies etc.
Assessment of weekly, monthly, yearly reports.
Maintain creative leadership over competition.
Hosting and recording radio shows.
2008 - 2010
RADIO JOCKEY/ EXECUTIVE PRODUCER/ PROGRAMMING HEAD, MY FM, 94.3 Nagpur
Heading a team of 9+
Ideation of content, marketing strategies etc.
Producing radio shows.
Ensuring highest radio ratings.
Assessment of weekly, monthly, yearly reports
Hosting live radio shows and recording radio shows.
Conducting celebrity interviews for national team.
2007 - 2008
RADIO JOCKEY, Radio city, 91.1 nagpur/pune
Hosting 3 evening live radio shows.
Ensuring highest radio ratings.
EDUCATION
PG Diploma - Event Management from EDMI (Event Management Development Institute)
PG Diploma - Radio Management from EDMI (Event Management Development Institute)
B.Com - Mumbai University