Sabeen Arshad

Fremont, CA ***** 510-***-**** adndqh@r.postjobfree.com linkedin.com/in/arshadsabeen/ Professional Summary:

• More than 8 years of experience in Content Management, Search Engine Marketing, Search Engine Optimization, and Marketing Analytics.

• Deep understanding of SEO best practices, algorithm changes and how SEO integrates with other online and offline media campaigns.

• Familiarity with HTML, CSS, and basic server request (http, https) in terms of technical SEO implications.

• Experience in leading content management systems including Wordpress and TeamSite.

• Experience with Google Analytic, Google Search Console, Tag manager, Google AdWords, and other enterprise SEO tools and platforms (Screaming Frog, Ahrefs, Semrush, BrightEdge, Moz SEO).

• Experience in conversion/funnel analysis & reporting via Microsoft Excel, Word, PowerPoint and Google Doc/sheets.

• Comfortable working in deadline-driven fast paced environment and cross functional teams.

Career History:

Ø Digital Media Marketing Specialist – Surplus Service, Fremont, CA November 2019 – March 2020

• Performed online and offline SEO for WordPress and Shopify to maximize online visibility.

• Help them grow the customers database through email marketing. Implemented automated email program to increase customer retention.

• Managing all range of digital media including official website, blogs, social media and CRM.

• Troubleshoot, diagnose and resolve website issues such as html error, contact us form integration and link navigation.

• Managing external vendors on ad hoc projects such as web design, web development and content writing.

Ø Internet Marketing Specialist - Sierra Circuits, Sunnyvale, CA August 2013 - November 2019

• Improved online visibility and organic up to 65% utilizing on page and off page SEO such as URL restructure, 301 redirects and canonicalization, schema markup, whitehat backlinks strategy and International SEO.

• Daily monitored and report on online visitors’ activities, web performance and other crucial KPIs. Helped the editorial team with content analysis and recommendations to improve content quality.

• Supported recent website relaunch activities including cross browser testing, content update, proofreading, internal and external link mapping, and web indexing reports.

• Devised & implemented a comprehensive white hat SEO strategy to optimize website for better ranking and organic backlinks.

• Analyzed more than 10 000 keywords list for each product category to find most valuable terms to increase organic web traffic surge.

• Partner with UI team to set up, test and execute AB testing for content and design.

• Worked in collaboration with team on multiple projects such ABM Marketing, direct mail campaign and sales calling campaign.

Ø Internet Marketing Executive- PASBAN IT Service, Pakistan January 2010 – Dec 2011

• Developed SEO-optimized web content that includes strategic key-phrase placement to maximizes opportunities for indexing, ranking, click-through and conversion.

• Wrote articles, blogs, content for discussion boards, email copy, social media posts, and ad copy.

• Identified the opportunities and implemented strategy to increase web traffic and sales conversions through SEM (Google AdWords), link building including email outreach.

• Train internal team members on SEO best practices and influence development of site content to maximize SEO value.

Ø SEO Writer – Urge Tech, Pakistan

January 2008 - December 2009

• Produced easy-to-understand, clear & concise, logical web content, articles and blogs on a variety of topics for more than 100 clients.

• Provide proofreading for other newbie writers

• Conduct keyword and competitive research to target popular and highly converting keywords.

• Other duties include content research, excel data entry and email database management. Education:

Data Analytics (Data Analysis, SAAS, Tableau)

Ohlone College, Fremont, CA, USA 2014-2015

MBA (Human Resource Management)

University of Faisalabad, Pakistan 2008-2009

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