MICHAEL AFEDZI HAYFORD

MARKETING STRATEGIST GROWTH ENGINEER SALES MANAGER

adndm2@r.postjobfree.com +233********* Accra

PROFILE

A vibrant and hardworking individual with over nine(9) years of rich and demonstrated experience in marketing and sales across multiple organizations. Skilled at planning and executing unique marketing strategies to help reach set growth targets. Able to self-initiate and demonstrate high levels of motivation required to meet the tightest of schedules and deadlines. Currently seeking an opportunity to leverage my skills and experience to drive and boost organizational productivity SKILLS AND AREAS OF EXPERTISE

Strategic Prospecting

Sales Forecasting

Growth Engineering

Inbound & Outbound

Marketing

Customer Segmentation

Qualifying Leads

Qualifying Leads

Analytical Ability

Leadership

Microsoft Office

Proficiency

Digital Marketing

EXPERIENCE

Guinness Ghana Breweries Limited Nov 2016 - Present Sales Executive

Growing market share in outlets through adequate stocking of our brands and selling at the recommended retail price

Generating Orders from direct customers and ensuring supply by doing a follow up call to the Depot team.

Educating customers (Outlets) to keep proper records of their business to be able to measure the growth or otherwise of their business and make informed decisions when necessary. Inculcating into customers the practice of first in first out FIFO to prevent listing expired product in the outlet

Nurturing and developing relationships with new and existing customers in order to influence and persuade them to stock our existing and innovative brands. Weekly reporting on performance of our brands against competition Guinness Ghana Breweries Limited May 2014 - Nov 2016 Trade Developer

Generating Orders from direct customers and ensuring supply by doing a follow up call to the Depot team.

Growing market share in outlets through adequate stocking of our brands and selling at the recommended retail price

Educating customers (Outlets) to keep proper records of their business to be able to measure the growth or otherwise of their business and make informed decisions when necessary. Nurturing and developing relationships with new and existing customers in order to influence and persuade them to stock our existing and innovative brands Far East Mercantile Ltd Nov 2013 - Apr 2014

Sales Representative

Marketing of FMCG brands of the company to prospective customers Building and maintaining good relationships with the company's customers. Generating leads

Far East Mercantile Ltd Nov 2013 - Apr 2014

Sales Representative

Marketing of FMCG brands of the company to prospective customers Building and maintaining good relationships with the company's customers. Generating leads

Preparing weekly and monthly reports

Kasapreko Co. Ltd Sep - Nov 2013

Merchandiser and Promoter

Daily merchandising of outlets them to enhance visibility of Kasapreko Brands Planning and devloping merchandising strategies

Analyzing sales figures, customers reactions and market trends to anticipate product needs Accra Brewery Limited (Sales and Distribution Cadet) Nov 2011 - Sep 2012 National Service Personnel

Building good relationships with the Company's customers to enhance its image Improving sales volumes monthly to facilitate growth. Daily call to outlets to check on ABL product availability, quality, display and refrigeration. Monitoring competitors’ movements and notifying management for competitive actions to be taken. Acting as an intermediary between the outlet owners and the Company EDUCATION

University of Cape Coast Sep 2015 - May 2017

BSc. Marketing

Cape Coast Tech Univ Sep 2007 - May 2010

Higher National Diploma - Marketing Option

Ada Senior High School Sep 2002 - Jul 2005

CERTIFICATES & PROGRAMS

Diploma In Microsoft Office

National Service Certificate

Spring Board 2010 Road Show - Theme: “Empowering Ghana, One person at a time” Eagle Eye Conference - Theme: “Personal Development” Corporate Leadership Training, in advance performance and excellence LANGUAGES

English

Twi

Ga

Ga

Fanti

REFEREES

Key Account Manager - Gunniness Ghana Brewies Ltd, Achimota Mr. Mohammed Alhassan

Tel: +233*********

Area Sales Manager - Guinness Ghana Breweries Limited, Actimota Mr. Prince Okae

Tel: +233*********

Head of Sales - Anla Foods, Accra

Emmanuel Debrah Kissi

Tel: +233*********

Area Sales Manager - Guinness Ghana Breweries Limited, Actimota Tel: +233*********

Head of Sales - Anla Foods, Accra

Emmanuel Debrah Kissi

Tel: +233*********

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