SOURYA GOOPTU

Mobile : +91-098********/798*******

E-Mail: adnc1b@r.postjobfree.com

SENIOR LEVEL ASSIGNMENTS

Marketing (Brand & Marcom & Operations & Atl/Btl) ~ Events

Manager –Marketing (National Head)

Demonstrating leadership by achieving projected targets through concentrated marketing initiatives, strategies and targeted communication.

A dynamic professional with over 16 years of experience in the areas Marketing (Brand & Operations),Marcom, Internal & External Communications, Digital Marketing & Business Development, Vendor management, Key Account Management and Team Management.

A keen planner and strategist, skilful in devising marketing plans and strategies aimed at ensuring continuous growth on existing client accounts, as well as expanding the customer base for the organization through effective strategies. Successfully managed business operations through brand innovations

An enterprising leader with expertise in identifying and networking with prospective customers, generating business from the existing sources through effective marketing activities/Strategies.

An impressive communicator with honed interpersonal, team building, negotiation, presentation, convincing and analytical skills.

Education

M.B.A. (Marketing) from Indian Institute of Social Welfare & Business Management in 2004.

B.Com. Honours from South City College, Calcutta University in 1998

Core Competencies

MANAGERIAL& FUNCTIONAL

Formulating annual business plans / marketing strategies to realize organizational goals.

Implementing business development plans for achievement of revenue and profitability targets.

Communication both external and internal & Digital Marketing.

Understanding clients’ business needs strategic direction and identifying initiatives that will allow a business to meet those goals.

Evolving market segmentation & penetration strategies to achieve targets, providing direction to execute promotions/launches as a part of brand building and market development effort.

Handling both ATL and BTL activities. Use Social Media platforms to promote the brand.

Interacting and liaison with print and electronic media ( Tv and Radio)

Arranging and organizing prospect contact programs like seminars and product demos, initiating and coordinating marketing campaigns in various business and industry segments. Handling corporate communication (Television, radio, print).

Leading, recruiting, training, mentoring & monitoring team members to ensure efficiency and meeting of individual & group targets.

Career Contour

Since November 2016 with Ortel Communication Ltd

as Manager –Marketing (National Head)

Role:

Heading Marketing Division in Odisha, Andhra Pradesh, Chhattisgarh, Kolkata, Telengana, and Jharkhand.

Handling all Atl/Btl activities, internal & external communications and Customer contact programs.

Producing TVCs, Radio Jingles and Press Releases.

Preparing Training Modules and enrichment modules for the sales force.

Evolving market segmentation & penetration strategies to achieve targets. Handling new product launches for the company. Competition analysis and counter plan formulation.

Identifying new locations for business expansions.

Key Accomplishments

Launch of Below Rs.99/- of broadband tariff (Pan India), Launch of services (Broadband & cable) in Andhra Pradesh and Telengana.

Since Aug’12 with Planman Media India Pvt Ltd

as Senior Manager –Marketing And Sales

Role:

Identifying business opportunities and generating business from new & existing clients.

Arranging and organizing prospect contact programs like seminars and product demos, initiating and coordinating marketing campaigns in various business and industry segments.

Initiating brand promotion activities & strategy in Kolkata (both ATL, BTL).

Key Accomplishments

Achiever of highest revenue target of 18CR in first 3 months throughout India. Launched Power Brand Initiative in east.

Career Contour

Dec’08- Aug’12 with Future Value Retail Limited

as Deputy Manager –Marketing

Role:

Handling corporate communication (Television, radio, print).Interacting with Pre-sales team of various practices mentioned for pre-sales activities like client presentations, business studies, costing/proposal preparation, objection handling, etc.

Formulize designs of external communications (both ATL,BTL) for in store customers in form of leaflets, catalogues, danglers, newspaper inserts, hoardings, metro branding etc.

Key Accomplishments

Distinction of organizing & executing The 1st Great Indian Shopping Festival in the East with amazing feedback from the consumers.

Feb’05 – Dec’08 with Entertainment Network (I) Ltd. - Radio Mirchi

as Marketing Manager

Role:

Initiating brand promotion activities to promote Radio Mirchi in Kolkata (both ATL,BTL). Corporate strategies,Movie and Television Tieups.

Developing PR. Communication both external and internal. Conducting market research.

Key Accomplishments

Instrumental in creation of “DADA’S DEVILS” the unofficial fan club of KKR in 1st IPL. Major hit in Kolkata with Saurav Gangully endorsing it. Membership strength of over 800 members in the 1st edition.

Mar’04 – Feb’05 with Planman Media (I) Pvt. Ltd.

as Marketing Manager –Events East & Magazine Sales and Marketing

Role:

Steering marketing strategies across East India & handling BTL activities.

Organizing musical concerts like MLTR, Product launches, Store Opening etc.

Managing corporate sales and tie-ups for subscription of Business & Economy and 4Ps.

Key Accomplishments

The launch of Sunday Indian in 13 languages in East.

Jan’02 – Mar’04 with Wings Sales Promotions

As Business Development Manager

Role:

Establishing the Kolkata branch & and tapping the Eastern market in events.

Key Accomplishments

Conducted 14 HDFC Bank branch launches in Kolkata in a span of 2 months

Previous Assignments

Nov’99 – Jan’02 with ABN AMRO Central Enterprise Services Private Limited

As Personal Financial Consultant

Dec’98 – Sep’99 with Renault a franchisee of ICICI

As Business Development Executive’

Personal Details

Date of Birth : 24th September 1976

Present Address : Mani Tribhuban, Flat No. 3NE, Block – 8

Raghunathpur, Patia, Bhubaneswar- 751024

Languages Known : English, Hindi & Bengali

Reference:

Mr. R.K.Jatia

Director, Emami Frank Ross Group of Companies

Mob: 983*******

Mr. Swarup Saha

Circulation Head East, Magna Publications

Mob: 983*******

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