Hi,
My name is Catherine Fletcher and I am a regional marketing director currently living in Las Vegas. I have worked for multiple Fortune 500 companies throughout my career. Initially I taught website design and video creation to real estate agents along with how to utilize social media to generate sales. Over the years I designed over 500 custom websites. After designing any branding or materials much of my time is spent producing events and seminars to attract people to our services by learning how to use social media in a way that makes them stand out in a crowd. Basically they learn how to be remarkable and memorable once you get their attention. Eventually with my team I built complex campaigns utilizing marketing in all its unique facets for many real estate franchises across the US and Canada. Since moving to Las Vegas I created over 400 large and small events, gathering other speakers and speaking on the newest technology of the day for clients throughout the US. My experience in print ads, social media, local events, TV commercials and billboard ads has giving me a wide range of media exposures all designed to attract a consumer to you. Basically I am full of enthusiastic energy and passion for marketing that helps guide a consumer to feel excited about knowing your brand.
I love marketing and creating a memorable connection even if it’s a 10 second drive past a sign on the highway or 2 minute television promotional piece. I really do continue to study marketing trends in the US and internationally to find the sweet spot for each marketing challenge. The industries I have been in have created a drive to attract the consumer with brand recognition as well as build a real trust through constant desirable information or promotions provided in the way the consumer wants to communicate. I have taught thousands of real estate agents how to build websites and how to design their marketing with proven marketing techniques that show in successful sales in the millions.
Look, buying a house or a high rise condo means you need to really trust a person (from a marketing ad) with all your personal information and private needs and honestly all other marketing for any product some other marketing includes a makeup line of lipstick a cholate factory even a brand that sells prostatic limbs and a boutique hotel in Las Vegas. It is exactly the same find their need and tell them visually what they want to know so they reach out to you.
Now I know your business is unique but finding what the client wants and needs is my specialty especially in this new unique market. I do hope you reach out to see what I might offer to your team and help you meet your company’s future goals.
adnbh3@r.postjobfree.com
CATHERINE
FLETCHER
M A R K E T I N G - D E S I G N - SPEAKER
2237 Sky Island Dr. Henderson, NV 89002
I am a professionally qualified Marketing and Branding expert here in Las Vegas who has worked with several Fortune 500 companies over the years as their marketing manager. I have over 18 years TEACHING AND DESIGNING cutting edge modern MARKETING SOLUTIONS for hundreds of companies in a vast variety of arenas. I have created ads for prime time television, national magazines and every social media platform on the internet. I am enthusiastic everyday about marketing and finding cool modern tools to use to attract consumers to products or brands. PROFESSIONAL
PROFILE
PROFESSIONAL EXPERIENCE
Responsible for rebranding and marketing all west coast offices to public using TV, Billboards, Magazine ads and social media. I created all materials for large events including booth design, invites, emails and merchandise. I opened from the ground up over 20 new offices and all their promotional needs over the last 5 years.
Developed all nationwide digital and print ads
Managed team of marketing staff
Business and product development
Designed all marketing materials for new products and brand
Website design and maintenance for over a dozen platforms
Created over 500 websites over 10 years
Weekly TV ads created and shared on all social media
Managed over 50 social media pages weekly
Green screen production
Created brand awareness with partners and nonprofit entities
Designs interesting and innovative merchandise for brand
Create ads for consumer engagement
Event planning coordination for small groups of 300 to 7,000
Product scripts and set design for video creation
Onboarding training for all employees
Teach weekly classes on social media and video creation
Working closely with design agencies and assisting with new product launches.
Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives and budgets.
Analyzing potential strategic partner relationships
Dynamic speaker for training videos or public events
E-books and online brochure creation
Booth design for trade show and national conferences
Executed and developed marketing plans for sales products
Public relations
Freeway billboards and promotional posters
Exceptional ability to translate and communicate simple and memorable information
FBC Mortgage
Regional Marketing Manager
2017-2020
Las Vegas
Finance of America
Regional Marketing Manager
(ALPINE MORTGAGE)
2012 - 2017
Las Vegas
Marketing Director working with executives to
develop and oversee marketing campaigns to
promote products and services. I created branding
materials for the macro marketplace or call to action driven materials to generate sales using a consumer driven micro marketplace that entices consumer
driven needs. Setting up and designing hundreds of events over 12 years.
Realty Executives
Marketing Director / Trainer
2000 – 2012
Las Vegas
CONTACT
adnbh3@r.postjobfree.com
STRENGTHS
BRAND STRATEGY
SOCIAL MEDIA EXPERT
EVENT PLANNING
CREATIVE MARKETING
CONTENT DESIGN
CONSUMER ENGAGEMENT
PROFESSIONAL SPEAKER
PASSION FOR MARKETING
SALES STRATIGIES
TV ADVERTIZING
SEO
Microsoft Office
Video Design
Adobe CC
Website Design
Social Platforms
SEO
TECHNICAL SKILLS
PROFESSIONAL EXPERIENCE (CONTINUED)
Rebranded their entire look and redesigned all materials
Preparing online and print marketing campaigns
Coordinate marketing campaigns with sales activities
Overseeing the company’s million dollar marketing budget
Manage and improve lead generation campaigns, measuring results
Creating a websites for public and back of house
TV ads and video ads created for YouTube
Monitor and report on effectiveness of marketing communications
Overall responsibility for brand management and corporate identity
Website training events for over 10,000 realtors Realty Executives
Nationally recognized speaker and marketing trainer for technology company based in Canada. Responsible for seminar and keynote speeches for sales products and technology tools throughout the US for small offices or groups with up to 5,000 attendees.
Provocative and innovative presenter teaching thousands of hours of lecture style and “hands on” training providing practical advice on leveraging marketing to promote business
Help people make a quantum leap in online communication where companies can create a quid pro quo relationship with community and consumers to improve their bottom line using social media and online marketing tools.
Top Producer Inc.
National Speaker
1997 - 2000
Vancouver, Canada
HOBBIES / INTEREST
WHAT THEY SAY
“Catherine is a cross between a
Volcano and a perfect English Garden,
extremely powerful and effortlessly
precise. She attracts consumers so
they now share what I create and take
advice from me“
Kolleen Kelly
President GLVAR Realtor Assoc.
“So you think you know marketing … or
at least enough about websites,
Facebook posts, videos, blogging, etc.?
Think again!
Catherine showed us the way you will be
amazed by what you DON’T know!”
Your enthusiasm is contagious!
Magnum Coffee
“Wow Catherine, you are a rare find
we want to rave about. Your deep
thinking into our brand and the insight
you had for our marketing strategy
made us produce great results.”
Thanks for your brain!
Promo Printing
“Catherine is a behemoth of knowledge
she helps marketing connect with clients
in every industry. Hold on and watch
your company grow with all of her tools
and amazing ideas that really work on
your bottom line”
Rigel Studios
CATHERINE
FLETCHER
SPECIALTIES
TV Ads
Twitter/LinkedIn/Pinterest
Magazine Ads
Google AdWords
Video Marketing
Website Design
Graphic Design
PowerPoint Presentations
Canva
Website Analytics
CRM Systems
Survey Monkey
Mail Chimp
Constant Contact
2015 KEYNOTE SPEAKER - Social Media
Forbes -Top US Woman Owned Companies
2016 Honors for “BEST CONTRIBUTION”
National Association Hispanic Realtors
RealtorsaInstitute / Organization / College
VOLUNTEER RECOGNITION 2004
St. Jude’s Angels and Stars Gala
Susan G. Komen Race For The Cure
EXPERTISE
Creativity •
Communication •
Negotiation •
Leadership •
Problem Solving •
Passionate •
Visionary •
•
I have had a bit of wanderlust since I was a kid and I travel to the far reaches of the earth to fill my need to see the world with my own eyes and no filter. I have been to over 32 unique countries so far which has made me an avid amateur photographer. I have a proclivity to fall in love with the rumble from a muscle car or any old WW II planes. I have been flying airplanes since I was 16 because my dad and granddad were both Veteran Pilots and owned a flight school. I volunteer to work at the Special Olympics as a magician annually; luckily no one seems mind that I am not very good.
MARKETING MANAGER
ACHIEVEMENTS