DAVID FONG

adn9eb@r.postjobfree.com 510-***-**** www.linkedin.com/in/david-l-fong

OBJECTIVE: Leadership position with an energetic, diverse, fast pace, small company where my creative, analytical, financial, operational, systems and planning skills will further increase their success

PROFESSIONAL SUMMARY:

I HAVE transformed, built and driven strategic retail visions that included financially sound, full life-cycle planned assortments and smooth operational and consumer facing execution that established foundations for full financial potential backed by a well-functioning support team

I AM results oriented and exhibit great creativity, resourcefulness, critical thinking, and nimbleness as an independent leader who has built effective cross functional relationships0

I THRIVE in passionate, diverse, fast pace, and collaborative environments that adhere to transparency

SKILLS:

LEADERSHIP and STRATEGY: Organization Motivation and Development; Retail and Financial Planning

CREATIVITY: Visual Merchandising and Marketing; Product Development; Multi level Thinking

OPERATIONAL and ANALYTICAL: Detailed Driven Process Standardizing, and Executing;

Cross Functional Strategic Aligning, Data gathering, interpretation, and presentation

COMMUNICATION: Effective 360 Degree Interactions Building Constructive Relationships

QUICK LEARNING and PROBLEM SOLVING: Curiosity Driven in Processes, Research and Systems

QUALIFICATIONS and ACCOMPLISHMENTS:

Buying / Merchant

Devised and executed Merchandise Strategy, Pricing Models, and Pricing and Promotional Strategies analyzing data,

researched trends and competitive landscape while maximizing profitability

Directed strategy transformation from reactionary stance to volume and profit generating in response to changing demands

and priorities while aligning with company direction of enhanced full customer brand experience

Collaborated with Design teams creating exclusive product supporting foundational strategies and generating over 50%

yearly volume and profit

Initiated and coordinated marketing activity aligning customer experience in store and outside store to Brand Experience

Fostered strong vendor relationships, negotiating mutually favorable results on private or cobranded programs

Introduced new categories and vendors based on researched trends, sound data, and consumer feedback

Financial

Constructed category OTB including financial targets in $ and units, and forecast sales, margin, inventory need, and turn

Crafted financial yearly proposals for strategic organization expansion

Negotiated vendor contracts including marketing and promotional elements

Researched and built liability elimination proposals and presented to CFO

Management

Trained, developed, and motivated teams up to 150

Led and prioritize multiple projects to accomplish timelines

Independent calculated decision making during fast changing deadlines

Operational

Increased functional focus, accuracy, and workflow by implementing new processes with cross functional partners

Responsible for life-cycle system management from initial item set up and maintenance

Retail Systems Subject Matter Expert (AS400 End User) advising cross brand IT department; creating and presenting brand

process-driven analysis to IT Executives; structured process updates to department;

Drove corporate cross department calendar alignment to adhere to critical dates and deadlines eliminating confusion and

increasing effectiveness

Initiated and maintained strong cross functional relations increasing floor efficiency

Created documentation and implemented standard system training

EMPLOYMENT HISTORY :

THE NORTH FACE Alameda, CA (2001 – 2019)

DIRECTOR – MERCHANT OPERATIONS (2016 – 2019)

Improved productivity and focus for Merchant organization by realigning systems responsibilities, streamlining

operations and expanding cross functional coordination

DIRECTOR – OUTLET MERCHANDISING (2015-2016)

Dovetailed Outlet planning with Global direction enhancing single consumer message; actively drove infrastructure

expansion to maximize sales

MERCHANT MANAGER – OUTLETS (2010 – 2015)

Strategically evolved Outlet direction to realize sales and profit growth

SENIOR RETAIL BUYER – OUTLETS (2006 – 2010) –

Implemented standard retail buying procedures to amplify transparency, uniformity, and accountability

BUSINESS MANAGER – OUTLETS, EQUIPMENT, OUTSIDE VENDOR (2003 – 2006)

Excelled at all planning aspects (promotions, marketing, merchandising, financial) concurrently creating exclusive

assortment propelling volume and profitability

Established Full Price private label and cross branded 3rd Party label program enhancing customer experience

ASSISTANT BUSINESS MANAGER – OUTLETS (2001 – 2003)

Increased financial liquidity through well planned liability reduction

Prior:

TAVOLO.COM - Start Up Gourmet Foods E-commerce Company - Tableware Buyer

ECONOMY RESTAURANT FIXTURES - Restaurant Supplier - Heavy Equipment Furniture Buyer

COST PLUS WORLD MARKET – Import Retailer of Home Goods Assistant Buyer – Gourmet Foods

BED BATH BEYOND – Home Goods Retailer – Housewares Floor Manager

EMPORIUM CAPWELS – Regional Department Store – Assistant Buyer Neckwear

MACY’S – National Department Store – Stock Person Women’s Shoes

EDUCATION:

UNIVERSITY OF CALIFORNIA – BERKELEY B.A. – SOCIOLOGY

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