Marketing Analyst Social Media
Resume:
*********@*****.***
JANET W.
GUNZENHEISER
A dynamic and creative
communications professional with
more than 20 years of experience in
brand marketing and corporate
communications.
Education
B.S. COMMUNICATIONS
Oral Roberts University, Tulsa, OK
Skills Overview
Contact
Content Strategy & Creation
Graphic Design
Email Marketing
LinkedIn Strategies
Digital Marketing
B2B Marketing
Social Media: Strategy & Analytics
Internal Communications
Brand Journalism
Adobe Creative Suite
Facebook Business Manager
Employee Advocacy
WordPress
Copywriting
Materials Development
Corporate Branding
CRM / MCIF Administration
Platform Management
Content Planning & Publishing
Policies & Procedures Dev.
Google Business Services
Data Analytics
Public Relations Strategies
Employee Social Media Training
Experience
V.P. SOCIAL MEDIA STRATEGIST
BOK Financial Corp., Tulsa, OK - Nov. 2012 - Nov. 2020 Responsible for developing and executing ongoing broad corporate social media strategy for ten different brands, across five different social media platforms and multiple lines of business Implemented micro-targeted B2B white paper campaigns resulting in average conversion rates of 3.1%
Increased content engagement rate averaging 7.3% from 3.8% the previous year from 2018 to 2019
Increased social media followers by 505% from 2013 to 2014 by employing strategic targeting methods and A/B testing Developed B2B fraud prevention campaign resulting in 27 leads and revenue of $19,092, for an ROI of 1,369%
Manage content curation and development for multiple lines of business
Develop corporate-wide social media policies, procedures, training, and implementation
Manage and coach staff members responsible for curating, writing, and publishing social media content
Manage and coach staff members responsible for engagement and customer service
Collaborate with Audit, Risk Management, Compliance, Information Security and other internal business partners to develop policies and procedures to maintain compliance with federal regulations E-COMMERCE MANAGER
TTCU Federal Credit Union - Tulsa, OK - June 2007 to Nov. 2012 Responsible for developing a completely new, more user-friendly website and writing and maintaining all public content Initiated and created a social media marketing program in 2009 from the ground up including a compliance process and content planning and creation
Developed targeted direct mail campaigns and online marketing including the creation and implementation of a "High School Checking" campaign, resulting in a 3.4% response rate MARKETING ANALYST
TTCU Federal Credit Union - Tulsa, OK - Feb. 2002 to June 2007 Developed and implemented direct marketing matrix series utilizing letters and email to new members, leading to a 2.5% increase of products and services per member household over a one-year period Introduced new email marketing strategy to credit union members resulting in response rates of up to 12%
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