adn9cj@r.postjobfree.com

JANET W.

GUNZENHEISER

A dynamic and creative

communications professional with

more than 20 years of experience in

brand marketing and corporate

communications.

Education

B.S. COMMUNICATIONS

Oral Roberts University, Tulsa, OK

Skills Overview

Contact

918-***-****

Content Strategy & Creation

Graphic Design

Email Marketing

LinkedIn Strategies

Digital Marketing

B2B Marketing

Social Media: Strategy & Analytics

Internal Communications

Brand Journalism

Adobe Creative Suite

Facebook Business Manager

Employee Advocacy

WordPress

Copywriting

Materials Development

Corporate Branding

CRM / MCIF Administration

Platform Management

Content Planning & Publishing

Policies & Procedures Dev.

Google Business Services

Data Analytics

Public Relations Strategies

Employee Social Media Training

Experience

V.P. SOCIAL MEDIA STRATEGIST

BOK Financial Corp., Tulsa, OK - Nov. 2012 - Nov. 2020 Responsible for developing and executing ongoing broad corporate social media strategy for ten different brands, across five different social media platforms and multiple lines of business Implemented micro-targeted B2B white paper campaigns resulting in average conversion rates of 3.1%

Increased content engagement rate averaging 7.3% from 3.8% the previous year from 2018 to 2019

Increased social media followers by 505% from 2013 to 2014 by employing strategic targeting methods and A/B testing Developed B2B fraud prevention campaign resulting in 27 leads and revenue of $19,092, for an ROI of 1,369%

Manage content curation and development for multiple lines of business

Develop corporate-wide social media policies, procedures, training, and implementation

Manage and coach staff members responsible for curating, writing, and publishing social media content

Manage and coach staff members responsible for engagement and customer service

Collaborate with Audit, Risk Management, Compliance, Information Security and other internal business partners to develop policies and procedures to maintain compliance with federal regulations E-COMMERCE MANAGER

TTCU Federal Credit Union - Tulsa, OK - June 2007 to Nov. 2012 Responsible for developing a completely new, more user-friendly website and writing and maintaining all public content Initiated and created a social media marketing program in 2009 from the ground up including a compliance process and content planning and creation

Developed targeted direct mail campaigns and online marketing including the creation and implementation of a "High School Checking" campaign, resulting in a 3.4% response rate MARKETING ANALYST

TTCU Federal Credit Union - Tulsa, OK - Feb. 2002 to June 2007 Developed and implemented direct marketing matrix series utilizing letters and email to new members, leading to a 2.5% increase of products and services per member household over a one-year period Introduced new email marketing strategy to credit union members resulting in response rates of up to 12%

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