Sales, Marketing, Distribution,CPG

JONATHAN E. HOSKING

Oxford, MI 248-***-**** *****************@*****.***

https://www.linkedin.com/in/jon-hosking-6a0400a/

EXPERIENCED CANDIDATE FOR REGIONAL SALES MANAGER

Driving significant results through foresight, strategic planning, and leadership

Accomplished and results-driven Sales Leader with broad based expertise leading effective strategy, territory

management, key account management, and revenue growth.

Expertise in building effective strategies that substantially increase revenue while improving market share and sales

effectiveness; with Dr. Pepper Snapple Group, maintained and strengthened relationships with distributors across multiple

states, sustaining millions of dollars in revenue.

A demonstrated record of success marked by a history of stellar revenue growth and operational excellence with roles with

140 Ice Den, Polar Palace / Louie's Sports Tavern, and Dr. Pepper Snapple Group.

An effective strategist who leverages an unwavering commitment to excellence to build and execute innovative sales

tactics, consistently achieving positive results in challenging and highly competitive industries.

AREAS OF EXPERTISE

Skilled in Business Development & Sales

Driving Revenue and Profit Growth

Developing Strong Distribution Networks

Managing Channel Partnerships

Expertise in a Fortune 500 Environment

Managing Broad Geographic Territories

Developing and Executing Sales Strategies

Well Versed in Market Penetration

Competing in Challenging Markets

Surpassing Performance Targets

Professional Experience

2019 to Present 140 ICE DEN HOWELL, MI

140 Ice Den is an ice skating rink that hosts the Grand River Hockey Association, Howell High School hockey,

Livingston Skating Club, and other teams.

General Manager

Leads vision, strategy, and execution for all facets of operations, including sales, marketing, event scheduling, maintenance,

and the management of a team of nine employees.

Outstanding results, improving revenue by 15% by increasing sales to outside groups. Expanded group scheduling from two

nights each week to five nights and four teams.

Leverages a combination of promotions on Facebook, Instagram, and the website to bolster the visibility of events and

programs.

2017 to 2019 POLAR PALACE / LOUIE'S SPORTS TAVERN LAPEER, MI

Polar Palace / Louie's Sports Tavern was an 80,000 square foot ice skating facility and venue for food, drinks,

and live music.

General Manager

Effectively managed 25 employees as well as operations and marketing, restoring stability and bringing solid leadership to the

organization. Partnered with a hockey organization to negotiate schedules. Strengthened the facilities reputation for service

and customer support, resulting in improved reviews on Google.

Achieved 8% YOY revenue growth while reducing labor hours by 10% through cross-training.

1990 to 2017 DR. PEPPER / SNAPPLE GROUP

Dr. Pepper / Snapple Group is a multinational soft drink company with a portfolio of more than 50 brands of

carbonated soft drinks, juices, teas, mixers, waters, and other beverages.

A demonstrated record of success and achievement, marked by a series of promotions to positions of increased influence,

authority, and accountability.

Regional Sales Manager

From 2013 to 2017, maintained and strengthened relationships with six independent bottlers throughout Michigan, Ohio,

Pennsylvania, Kentucky, Tennessee, Illinois, and Missouri, with accountability for a budget of $2.8MM and a sales volume of 6

million cases. Engaged with bottlers to promote Dr. Pepper / Snapple Group sales programs and promotions.

Supervised and trained an Account Developer Representative, dedicated to helping bottlers to establish new brand

distribution points amounting to over 1000 new points each year.

Surpassed category profit targets for three out of four years with an average growth rate of 1.5%, anchored by the

management of relationships with regional and national accounts that included Meijer, Kroger, Walmart, Target,

Hollywood, and Speedway.

Administered budgets, coming in below budget year after year while maintaining a monthly forecast accuracy of 96%.

Served as the architect of the annual operating plan, working with key DPSG stakeholders and customers.

Examined syndicated data from IRI and Nielsen to develop bottler reviews and presentations. Coordinated and led bottler

training to maximize the impact of sales teams.

From 2004 to 2013, oversaw Beer/Wine distributor relationships in a four-state territory encompassing Michigan, Ohio,

Indiana, and Pennsylvania. Delivered 8% in annual growth for a portfolio of premium DPSG brands, anchored by annual

business plans and incremental feature activity within key accounts that included Spartan, Giant Eagle, and Busch's.

Coordinated and executed local marketing activities in collaboration with the Brand Marketing teams.

Joined the organization in 1990 as the Regional Sales Manager for Michigan and Ohio, leading Brooks Beverage Management

and Pepsi Bottling Group operation. Partnered with the sales, marketing, and operations teams within each bottler to plan

and execute DPSG programs and promotions.

Developed promotional calendars for regional accounts that served as the foundation for 4% YOY annual growth.

Education

MICHIGAN STATE UNIVERSITY - Bachelor of Arts Degree

Technical Skills

Microsoft Office, SAP-based Management Programs, Siebel (an Oracle Trade Spend Management Program)

Community Activity & Volunteerism

Member, Psi Upsilon Fraternity

High School Hockey Coach, Lapeer West High School (1992-2003)

USA Hockey Coaching Education Program Coordinator (1997-Present)

Youth Hockey Coach (1997-Present)

Director, Michigan Hockey Association (2016-Present)

Board Member and Registrar, Grand River Hockey Association (2019-Present)

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