Jane Neo

(**) ******** . adn7i3@r.postjobfree.com

EXECUTIVE SUMMARY

A dynamic commercially savvy Marketing Communications professional with more than 20years of diverse experience across several geographies in Technology & Electronics leading Fortune 500 companies.

Adept in Strategic Partnering with experience as a Business Leaders in Strategic Marketing, Brand Management, Media/Public Relation, Communications, Event Management, Change Management and Transformation.

Effectively led high performing and multi-cultural teams of Marketing Communications professionals in APAC, Regional and Country roles. Appreciation of cultural differences; bilingual communication skills (English, Chinese)

SKILLS

Strategic Partnering Creativity & Innovation Bilingual Public Relation Brand Management Event Management Lead Generation Crisis Communication Integrated Marketing Change Management Transformation Performance Management Leadership

Employee Engagement Organization Development Training

PROFESSIONAL EXPERIENCE

Avnet Asia - Singapore: Fortune 500 company, that’s close to 100 years of history is one of the world's largest global distributors of electronic parts and technology solution provider.

Vice president of Marketing Communications, Asia Pacific

Reported to the President of Asia Pacific and Global Corporate Executive, played a key strategic role partnering the top leadership team across Asia Pacific. Managed the Marketing Communications across Asia Pacific.

Key initiatives (Marketing Communications);

Responsibilities and Marketing/Strategy Functional Leadership:

The brand ambassador for the company, driving employee engagement and building the brand equity for the enterprise.

A seasoned business and marketing leader with proven track record in delivering strategy, transforming marketing and growing business in Global High Growth Markets (China, India) and Asia Pacific Region (ASEAN, ANZ, Japan & Korea)

Develop and implement marketing communications strategy, transform marketing and grow business in the high growth, new markets and new technology segment.

Built strategic partnership with key trade and business medias. Continuous review of media engagement to adopt new media to increase of share of voice.

Extensive knowledge and experience in all the different marketing and commercial functions (Strategic Marketing, Digital Marketing & Transformation, Brand Awareness & Management, Product/Solution Marketing, Partner Marketing & Relationship, Demand Generation, Sales/Marketing Automation, Digital Marketing, Integrated Marketing & Comms, Strategic Communications, Public/Media Relations (PR), Marketing Operations and Customer Survey & Experience)

Position the company in target segments with customized and compelling value proposition, leverage customer, partners, digitalization and media as well as industry marketing platforms to build Avnet thought leadership in both high growth regions and developed economies.

Responsible for annual go-to-market plans and led the Strategic Marketing Planning process including Asia and country strategy formulation and development and business segment go-to-market strategy development. For brand experience and customers satisfaction in the region.

Responsible for channel partner/ strategic alliances partnering, driving company’s eco-system, partner programs management, co-branding & joint marketing, and strategic alliances and implementation.

Lead Transformation strategy and implementation for the business in Asia & Pacific region, with a focus Marketing Management Tool, Salesforce - CRM/Marketo.

Drive digital transformation for cost, efficiency, seamless connectivity and outreach.

Represent APAC region and part of global senior leadership team. Partner with global functional stakeholders closely to ensure regional / global brand alignment and in defining and executing strategic marketing initiatives.

Drive Avnet’s brand transformation strategy in activating and delivering the new brand “Reach Further” with a differentiated value around “Guiding today’s idea into tomorrow’s technology”. Connecting People-Enterprise-Future technologies across the Globe.

Build strong partnership with internal stack holders across the regions, such as Sales, Technical, Product, Design team to define the go-to-market strategies, create awareness, drive market share and increase the brand equity.

Hands on experience on developing and leading the team, strategies, events, creativities, projects, crisis management, engaging C-suites etc

Responsible for building up a high-performance marketing organization with diversity and developing next-gen marketing talents the region.

Develop Marketing performance matrix to evaluate the effectiveness of marketing function and activities. Analyze, measure, share best practices across APAC and drive change for improvement.

Thought Leadership, Customer Demand Generation, Partner Eco-System Marketing and Strategic Communications:

Planning, budgeting, review and development of commercial programs/campaigns that drive thought leadership, brand awareness, demand generation and lead generation activities to accelerate sales pipeline, and grow marketing influenced revenue.

Develop cutting-edge marketing & communications mix to not only generate awareness and create new prospects but also drive customer value engagement process and develop brand loyalty.

Leverage global campaigns/contents and regional customer testimonial/user cases to drive APAC specific messaging and storytelling to enable local customer engagement and create brand awareness.

Leverage social media and influencer marketing to deliver contents, engage customers and drive thought leadership.

Responsible for marketing automation and sales enablement; Leveraged Makerto and SFDC and marketing tools/technologies to drive marketing leads generation/ conversion and sales funnel expansion / pipeline acceleration as well as customer experience improvement.

Plan for media training to ensure readiness of leaders in handling public speaking and interfacing and handling medias.

Responsible for leading and managing the customer survey activities across APAC. Defining the survey timing, strategies, contents and work with the stack holders on closure and improvements.

Employee Engagement – Strategic Communications:

Partner with Corporate Comm, HR and President office to drive employee Town Hall messaging and communications.

Responsible for company’s, leadership team and President strategic communications plan. Strategize, create and plan communication contents, timeline and targeted audience.

Responsible for Asia Pacific marketing change management and next-generation marketing talents development.

Partnered with local HR and Corporate Marcom to manage internal/external communications and supported the company’s transformation process

Effective partnership with HR, Legal, Marketing Comm and stack holders on Crisis Management / Business Continuity Plan (BCP).

Event Management:

Responsible for all events across APAC which includes but not limited to tradeshows, conferences, seminars, webinar, roadshows and roundtable activities. Employees/Executives event, such as Townhall, Executive’s Retreat, Management Conferences and Senior Leadership Summit.

Led company’s participation in the Major industry events such as Beijing Olympics, Electronica Shanghai, Mobile World Congress, Japan IT Week and acted as Avnet media spokesperson at various trade shows and supplier events

Led company’s Annual Leadership event and Management Conference where Avnet senior leaders and middle managers across all functions and across APAPC gathered to review and craft the forward years Asia strategy for the company. Acted company’s spokesperson at various strategic conferences and supplier events.

Successfully roll out various IoT projects across Asia Pacific, participated many key IoT events and attract thousands of visitors and massive media coverage.

CAREER PROFILE

CAREER PROFILE

2020 – Present Eighty-Two Pte Ltd

Vice President of Communications and Operations

2000 – 2020 Avnet Asia Pte Ltd

Vice President of Marketing Communications and Business Operations, Asia Pacific

1999 – 2000 Raltron Asia Pte Ltd

Director, Asia Pacific

1992 - 1999 Seagate Technology Pte Ltd

Senior Manager, Asia Pacific

ACHIEVEMENTS:

Pioneer executive in Avnet’s APAC leadership team

Awarded “CHAIRMAN AWARD” by the CEO for making significance difference through outstanding performance

Supported business growth from USD500m to USD7billion, in 20 years

Involved and completed 8 acquisition integration

Set up the Marketing Communication organization for Asia Pacific

Successfully launch new Avnet brand in 2015 and 2017, an era of transformation

Rebrand and/or drive brand consolidation of the acquired companies to brand positioning

Launched multiple year Asia wide event, across >15 Asia cities

Developed and hosted a 30days hosting program to key partners in 2008, Beijing Olympics

Successfully raise the company profile and mindshare through integrated marketing programs; public relation (PR), event, co-operative partner initiatives across Asia Pacific regions

Reengineered business process, introduced central depository, data governance and driving digitization

Represent APAC to Global projects. Successful launch of enterprise tool, to name a few, Salesforce, Vendavo, Makerto and others.

PERSONAL ATTRIBUTES

A thought leader

Multiple language proficiency

Ambitious, positive, self-driven, confident, highly motivated individual

Strong Communication skill, creative, resourceful - A thorough leader with high demand for quality outcomes

Strong business acumen, professional. Strategic mindset with operational capabilities and also ability to hands on, to rough it out with the team

Strong presentation and communication skills.

Strong capabilities in multi-tasking and managing expanded roles, adaptable and effective to very different functions leadership

Meticulous, resourceful, analytical, process oriented and excellence in creatives

Agile and quick in diagnosing problems and have foresight into potential issues

Resilient and adaptable - ability to work under pressure, in rapidly changing and fluid environments

Humble, approachable, strong influencing and interpersonal skills. Professional and visible, interact and work well with all levels

Appreciation of cultural differences and diversity; Bilingual communication skills (English, Chinese, Cantonese) and other dialects

Sensitive to number, appreciate P&L performance. Financial focus with the proven record of positive financial impact

A people manager, with high engagement with the team. Like to inspire others - Gained strong support from the team and am always there to bring the best excellence in her organization to the business

A trusted partner, that brings value to any engagement she is entrusted to

An individual and leader the superior can count on

Conduct business professionally with high integrity, uphold confidentiality and walk the talk

EDUCATION

Bachelor’s degree of Commence, Curtin University of Technology, Australia

(Specializing in Supply Chain Management)

Transformational Leadership by Kiniki and Associates, Inc

LANGUAGE PROFICIENCY

English, Chinese, Cantonese and other dialects

Vice President of Marketing Communications (Asia Pacific) manages the enterprise brand, media, public relation, events, social media, marketing and communication

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