Market Manager Marketing Program

RICH LARSON

adn5uv@r.postjobfree.com • 760-***-****

SUMMARY

Senior manager with extensive experience in Retail Sales and developing Managers. Skilled in designing and securing pricing formats, doing business with military and small format customers in Southern California. Excellent background in promotional design, driving distribution, and budgeting. Experienced in developing strong customer relationships and implementing regional programs to drive sales and profits.

Excellent customer relations

Detail oriented

Strong leader by example

Strong work ethic

Great coach and motivator

Make things happen

PROFESSIONAL EXPERIENCE

West Coast Convenience, Fremont, CA 2019-2021

Store Manager/Assistant Store Manager at San Elijo Chevron

Maintained inventory variation levels at half the acceptable levels.

Uber/Lyft 2018-2019

Driver

Successfully completed over 3000 rides from April to April. Star-rating of 4.95 out of 5.0 possible.

ADT, San Diego, CA 2017-2018

Account Manager

Prospected and sold in-home security systems.

ARS/RighTime Home Service, San Diego, CA 2015-2017

Store Support Associate (SSA)

Responsible for promoting and selling services for heating and air conditioning within Home Depot stores.

Educates Home Depot Associates on product knowledge in order to help them sell ARS/RighTime services, including replacement estimates and service needs.

Leads in achieving strong relationships with Home Depot Associates which has resulted in above budget results.

Hostess Brands, Costa Mesa, CA 2010-2012

District Sales Manager

Responsible for 12-17 sales representatives delivering Hostess products to all segments of business.

Managed sales representatives with ordering and distribution of Hostess products to all retail outlets. This included all the Hostess cake as well as the bread products.

Monitored and controlled the inventory in the warehouse. This was very important due to codes which only lasted 7-21 days.

Grew sales by 5% while reducing returns by 1%.

Responsible for payroll, inventory control, returns, safety, ordering and sales.

Pepsi Bottling Group, San Diego, CA 2007-2008

Key Account Manager

Responsible for military customers in Southern California and locally controlled small format customers in San Diego.

Managed military business for Southern California and Las Vegas. Designed monthly promotional schedules and pricing strategy. This included both commissaries and exchanges.

Created and implemented small format promotions for locally controlled accounts.

Worked with Territory Sales Managers and Customer Reps to secure display space and drive volume in both military and small format accounts.

Built very good relationships with customers and co-workers with great follow-up and a never say die attitude.

Pepsi Bottling Group, Laguna Hills, CA 2006-2007

Key Account Manager

Managed third party operator business (Vending Companies) contracts and catering houses for Southern California and Las Vegas.

Set strategy for pricing and distribution goals. Worked with local Key Account Managers to drive schematic compliance and sales growth.

Called directly on two largest vending companies on the West Coast. Helped them achieve 5% growth while industry was trending 10% decline. This was accomplished with distribution and correct space to sales facings in machines.

Developed top seller lists and average daily sales of each item to help insure machines were properly stocked and serviced in a timely manner.

Pepsi Bottling Group, San Diego, CA 2002-2006

Key Account Manager

Responsible for small format, military, and super independent business in San Diego.

Won “Presidents Circle Award” and “MVP” for sales growth within my assigned categories. Led the nation in military sales growth in 2005.

Helped Pepsi assume Preferred Vendor status with major retailers through account management and problem solving.

Designed, built and managed “Olympics” marketing program to close over 3500 distribution voids within small format business in 10 weeks.

Pepsi Bottling Group, San Diego, CA 1997-2002

Territory Sales Manager

Managed nine sales representatives calling on all retail segments of business in San Diego.

Led all San Diego territories (5) for three consecutive years in volume growth versus prior year. This was achieved by constantly working with the team to over-deliver plan numbers and giving them ownership of their routes.

Drove distribution and profits with market incentives and dealer loader promotions.

7/Eleven Inc, San Diego, CA 1989-1997

Assistant Market Manager

Field Consultant

Assisted the market manager in leading 10-12 market area field consultants.

Responsible for maximizing the profitability of ninety 7/Eleven stores with annual sales of $80 million and profits of $8 million.

Coached, trained, and motivated field consultants to drive sales and profits.

Identified market area opportunities and developed appropriate courses of action to realize additional profits.

Responsible for all aspects of store operations for 12 store subgroup from 1989-1992.

Maximized customer service by ensuring that store condition, image, in-stock efficiency, and proper pricing exceeded established standards.

EDUCATION

Bachelor of Business Administration, University of Minnesota / Duluth.

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