LARRY MEAD

Address: *** ******** ***** *******, ** 11793

Mobile: #646-***-****

EDUCATION:

Norwich University, Northfield, VT

Business Administration

County College of Morris, Randolph, NJ

Associates Degree – Business & Liberal Arts

WORK EXPERIENCE:

MIT Food Commodities, New York 3-2009

3-2021

Director of Sales

MIT is an exceptional importer and manufacturer of foodservice/retail food items within the United States, distributing an expanding array of products nationwide.

Developed and managed all division manufacturer food products and ingredient specifications, delivering significantly greater sales volume for commercial, foodservice, retail and specialty distributors nationwide.

Daily, weekly, monthly & quarterly monitoring of CRM “pipeline”. Reviewed product activity reports & managed my individual/entire sales teams CRM (Salesforce) to meet sales targets and objectives.

Developed "first hand" understanding of key Customer needs in private label ordering.

To develop tailored product development solutions to increase sales activities.

Exceeded sales projections on average by 9% each year while maintaining one of the highest profit margins company wide.

Recruited, managed, & trained an elite sales/telemarketing team of both inside and outside personnel.

Planned, managed trade shows, presentations and other events to add additional business opportunities.

Detailed & focused target planning, setting goals, reviewed data on past sales activities to achieve sales objectives.

Responsible for motivating and directing company representatives, outside brokers to improve their overall sales performance.

Managed/trained/ all sales representatives and brokers.

Lead & approved sales plan and goals with management team members.

Tripled the number of sales resources by establishing a nationwide network of independent brokers.

Organized meeting sessions with representatives/brokers to provide feedback, support, and training.

Accurately forecast on a weekly and monthly to meet and exceed quotas.

Implemented various sales reports with IT managers for the entire team. Creating detailed sales data to manage & review on a regular basis with the entire team.

Organized with department manager's the daily product reports, of the daily procurement, inventory, promotions and customer service of all products for consumer needs.

Key Accounts:

McCain, Costa, Jacmar, Banta Foods, Gordon Foods, Glover Foods, DOT Foods, Pocono Produce, Sysco, Reinhart, CFM, Jetro, Man of NY, Frank Catazono's and Foodservice / Retail buying groups Farner-Broken Distributors, Kelly food Distributors, Jacmar Distributors, Jordanos Distributors, Cheney brothers US food Distributors Sysco Distributors, MJ Keller Distributors, Dollar General, Food Lion

Berns & Koppstein Food Importer, Inc 6-2001 - 3-2009

VP of Sales

Bern & Koppstein was an outstanding importer of foodservice and retail food products in the USA,working with major distributors to increase distribution.

Responsible for motivating and advising my Distributor reps to improve their performance, product knowledge, training in the field as well as hiring Distributors & new sales representatives

Present quarterly sales performance to the executives

Assisted for delivering product development initiatives across private label opportunities with export, retail and food service categories.

Meet with reps/brokers to provide feedback, support, and in field training.

Accurately forecast on a weekly and monthly cadence to meet and exceed quotas

Track sales team metrics and report data to leadership on a regular basis

Monitor daily, monthly and quarterly product activity reports & manage my individual CRM (Salesforce) to meet sales targets and objectives

Lead weekly and/or monthly meetings with sales team and leadership

Implement performance plans

Develop sales contests and incentives to drive performance.

Manage day-to-day performance of sales reps and deliver reviews.

Managing, objectives setting, coaching and performance monitoring of sales representatives

Design and implement a strategic business plan that expands the company's customer base and ensure its strong presence.

Managed region, objectives setting, coaching, and performance monitoring of sales representatives

Build and promote strong, long-lasting customer relationships by partnering with customers and understanding their needs.

Present sales, revenue and expense reports and realistic forecasts to the management team

Works closely with the sales team & marketing team in meeting projects, proposals to use as an exceptional "sales driver".

Exceeded sales projections by 7.6% YTD .

Network and maintained solid business relationships with category buyers and executive decision makers.

Hired, trained & coached sales representatives and outside broker groups.

Participated in trade shows with Broaster sales team, attended important events and management conventions to maintain and up sell current customers on all Broaster's food products and equipment to accomplish personal and company goals and sales objectives.

Key Accounts:

Canteen, Cumberland Farms, Royal Farms, WaWa, US Foods Distributors, Sysco Distributors, Stop & Stop, Kroger, Costco, BJ's, Ramoco Fuel, Giant Food Store Chain, Publix, Dollar General, Vendor Supply Distributors, Safeway, Golden Corral, DOT Distributor, Speedway, Ace Endico Distributors, McLane Distributors, Vistar Distributors, HLA Distributors, Eden Snacks Distributors, Atlantic Dominion.

The Dial Corporation, New York 9-1999 - 6-2001

Director of Sales

Leader manufacturer of consumer product goods (CPG), distributing food service/retail products categories within most all markets

Made sales presentation to direct accounts and accounts of brokers & distributors.

Implemented POS programs for FS/retail sectors, end cabinet power sales to increase sales.

Gathered data regarding competition and market intelligence.

Sales team metrics and report data to leadership on a regular basis.

Reported daily, monthly and/or quarterly product activity reports & CRM managed in my Individual-Salesforce to meet sales targets and objectives.

Sales staff meeting: Lead weekly and/or monthly meetings with sales team and leadership

Developed & implemented performance/goal plans.

Created sales bonus contests and incentives to drive performance.

Manage day-to-day performance of sales reps and deliver reviews.

Managing, objectives setting, coaching and performance monitoring of sales representatives.

Design and implement a strategic business plan that expands the company's customer base and ensure its strong presence.

Build and promote strong, long-lasting customer relationships by partnering with customers and understanding their needs.

Managed trade shows, presentations and other events.

Exceeded sales projections by 8% each year while maintaining one of the highest profit margins. company wide effectively planned, set sales goals, analyzed data on past performances, and projected future performances.

Responsible for motivating and advising reps to improve their performances.

Hired, trained & coached sales representatives and outside broker groups.

.

Key Accounts:

Benzl, Strauss Paper, Cumberland Farms, Royal Farms, WaWa, US Foods Distributors, Sysco Distributors, Stop & Stop, Kroger, Costco, BJ's, Ramoco Fuel, Giant Food Store Chain, Publix, Dollar General, Vendor Supply Distributors, Safeway, Golden Corral, DOT Distributor, Speedway, Ace Endico Distributors.

Atalanta Corporation, New Jersey 8-1995- 6-1999

Sales Manager

Founded in 1945, Atalanta was a $500 million multinational food manufacturer/importer and has grown to over a billion dollar organization today. Specializing in meat, cheese, groceries, fruit juice concentrates and fish products from around the world, with a presence on three continents and agents in every major commerce center worldwide.

As initial entry into the food industry, recruited to apply key account and sales management. methodologies to sluggish sales team in specialty accounts division with over 65 accounts on east and west coasts.

Built profitable sales revenue from $900,000 to over $3.2 million in 3 years for the foodservice specialty division.

Reported daily, monthly and/or quarterly product activity reports to meet sales targets and objectives.

Sales staff meeting: Lead weekly and/or monthly meetings with sales team and leadership.

Developed & implemented performance/goal plans.

Created sales bonus contests and incentives to drive performance.

Manage day-to-day performance of sales reps and deliver reviews.

Managing, objectives setting, coaching and performance monitoring of sales representatives.

Design and implement a strategic business plan that expands the company's customer base and ensure its strong presence.

Build and promote strong, long-lasting customer relationships by partnering with customers and understanding their needs.

Managed trade shows, presentations and other events.

Key contributor of manufacturer product development initiatives on new products Achieved successful penetration into national accounts and buying groups.

Developed long range sales goals, marketing objectives and marketing tools in support of corporate objectives.

Assisted in new negotiation contacts with manufacturers, Distributors and buying groups to ensure profitability.

Key Accounts:

US Foodservice, Heinz, Roma foods, DiCarlo, Unilever, Bunn Capital, AFI, Freezer, Jordano's, Labatt, Shamrock, Glazier Foods, McCain, Costa, Jacmar, Banta foods, Gordon foods, Glover foods, DOT Foods, Pocono Produce, Sysco, Reinhart, CFM, Jetro, Man of NY, Frank Catazono's and Foodservice / Retail buying groups Farner-Bocken Distributors, Kelly Food Distributors, Jacmar Distributors, Jordanos Distributors, Cheney Brothers, US food Distributors Sysco Distributors, MJ Keller Distributors, Dollar General, Food Lion

TECHNICAL SKILLS/QUALIFICATIONS/CERTIFICATIONS

Excellent interpersonal skills

Prioritizes to multitask many responsibilities

Superb critical thinking & analytical skills

Excellent customer service skills

Works well independently or as part of a team

Ability to build productive relationships

Demonstrates professional conduct and ethics according to policy and procedure

Reliable and flexible fast learner

Salesforce

Exceptional industry knowledge of CPG, food manufacture within Food Service & retail markets

P&L Driver with Bottom-Line Focus

Team Development & Management

Key Account Profitability

Brand awareness and development

Social media marketing

Direct & Indirect Sales Support

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