Vice President Sales and Operations

Diana Tigani-Amador

Miami/Fort Lauderdale, FL 305-***-**** adn5ax@r.postjobfree.com

EXPERIENCED REGIONAL SALES and OPERATIONAL EXECUTIVE

Driving significant results through dynamic foresight, strategy and leadership

Accomplished and results-driven Regional Sales and Operational Leader with broad based expertise leading effective strategy, territory management, key account management, revenue growth, retention, customer service and training.

Expertise in building effective strategies that substantially increase revenue while improving market share and sales effectiveness; with Regus, directs the operations of 38 Regus locations throughout South Florida, with full P&L management and accountability for $41.6MM in annual revenue.

A demonstrated record of success marked by a history of stellar revenue growth and operational excellence over a series of promotions within Regus, advancing from General Manager through several roles, culminating in Area Vice President.

An effective strategist who leverages an unwavering commitment to excellence to build and execute innovative business and sales tactics, consistently delivering positive results in challenging and highly competitive industries.

AREAS OF EXPERTISE

Skilled in Business Development & Sales

Driving Revenue and Profit Growth

Leading Multi-Site Operations

Developing Robust Business Relationships

Expertise in P&L Management

Managing Broad Geographic Territories

Developing and Executing Sales Strategies

Well Versed in Account Penetration

Competing in Challenging Markets

Builds and Leads Strong Teams

Professional Experience

2007 to Present • IWG • Dallas, TX

IWG is a multinational provider of serviced offices, coworking spaces, business lounges, virtual offices, meeting rooms, and video teleconference services, employing over 10,000 people at more than 3,500 locations in more than 110 countries.

2019 to Present: Area Vice President – Operations, Florida and South Territory

Management of 118 locations over five states: Florida, Alabama, Mississippi, Louisiana and Tennessee. Proven results through operational excellence, lowering overhead and direct expenses, achieving EBIT targets. Resourceful problem solver with forward-thinking abilities to conceptualize and execute solutions. Excelled at turning around underperforming divisions and teams. Full P&L management and supervised 12 Community Manger Team Leads and 112 Center Managers.

Managed markets and centers to targets of 85% occupancy, 75% retention and NPS of 60+

Established community pride by center engagement and focus on Team training.

Manage, coach and develop team members throughout market and region.

Contribution to sales with center readiness and sales training on products and upselling.

Worked with RE department to identify new markets to expand company footprint.

Opened 5 new Spaces locations.

2016 to 2018: Area Vice President, South Florida

A demonstrated record of success and achievement, marked by a series of promotions to positions of increased influence, authority, and accountability.

As Area Vice President, Florida, fulfills a critical role driving revenue and overseeing the operations of 38 Regus locations throughout South Florida, with full P&L management and authority over 12 Area Sales Managers and 37 Community Managers.

Outstanding results, maintaining $41.6MM in annual revenue while skyrocketing occupancy from 68% to 83% while in this role. Key wins included a $329K agreement with a major communications corporation to provide offices for 50 employees.

Revolutionized the corporate culture to improve employee engagement and morale, providing improved training, attainable performance targets, and the tools and resources necessary for sustained success.

Excels across key performance metrics, including an increase in conversions from 35% to 54%, an increase in NPS score from 45% to 68%, and a 6% gain in client retention.

Navigated the team to have seven managers rank in the Top 25 out of a total of 600 candidates across the entire company.

2013 to 2016: Market Director, Miami Market

Promoted to lead sales and staff development across 22 business centers in Miami, supervising a team of 12 direct report general managers. Bolstered the visibility of the company and its services through attendance at professional networking events and engagement with prospects across social media platforms.

Successfully launched six new locations over two years, and secured new business with Google Latin America, GoPro, Bloomberg, TripAdvisor, the Boys and Girls Clubs of America, and MasterCard.

Ranked in Top 5 in North America in client retention and new sales conversion.

2009 to 2013: Area Operations Director, Miami

Responsible for meeting and surpassing key performance metrics governing business center operations, including quality control, client retention, customer service, billing, and team training. Handled all facets of physical plant for each facility, including vendor relationships for maintenance, landscaping, emergency repairs, build outs, and changes to accommodate the unique needs of specific clients.

Collaborated with the Area Sales Director to accelerate penetration into existing customer accounts, generating 250 new agreements for increased services each year.

Managed territory to achieve highest occupancy (95%) and 45% margin in Americas.

Successfully integrated 6 business acquisitions from 2009-2012 and turned each around in profitability.

2007 to 2009: General Manager (Aventura, FL)

Led vision, strategy, and execution for all facets of operations of the business center in Aventura, with oversight of a team of three direct reports. Achieved profit targets, negotiating and closing four agreements each month with zero bad debt.

Early Career

Marketing Associate, Purple Marketing, Coral Gables, FL

Controller, Ocariz, Gitlin & Zomerfeld LLP, Coral Gables, FL

Education

Florida International University

Coursework in Business Administration

Technical Proficiencies

Citrix, Oracle, Pivotal CRM, Microsoft Platform

Language Skills

Fluent in English and Spanish

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