General Electric Communications Officer
Resume:
EVERLYNE MWANIKA
Phone: +254-***-***-*** Email: **********@*****.***
Marketing & Communications Manager with over 14 years’ experience in increasing the reach and impact of clients profiles and visibility through the delivery of high value and influential marketing, communications and PR in the East African region, thereby significantly contributing to the development of new partnerships and opportunities. I have demonstrable experience in developing and implementing marketing and communications strategies across a range of reactive and strategically planned opportunities in print, media, events and online. I have managed teams across multiple locations, motivating and supporting staff to deliver high quality work and have had active roles in implementing marketing and communication activities, particularly around direct marketing and support to clients and employers. WORK EXPERIENCE
Feb 2015 to Date: Assistant Manager, Marketing Communications at I&M Bank Limited
Assisting the Manager to translate internal business requirements into supplier/agency briefs to ensure that the final execution of the same is in line with the business objectives and corporate identity
Implementing annual calendar of product marketing and promotional activities across products, work closely with key stakeholders to provide counsel on communication messages and develop strategic communication throughout the year; specifically providing support on change management programmes and key initiatives
Liaising with the advertising agency/ in-house creative team to brief, design, develop and implement Below The Line
(BTL) collaterals for all banking products
Ensuring appropriate translation of campaigns, offers and customer communication across products and channels (offline, digital and social)
Liaising with business and sales team and agency to develop standard sales literature and presentations for sales team to improve sales effectiveness and to obtain and channel feedback from sales, branches, phone banking and frontline staff on the various marketing initiatives to continually fine-tune and improve product offerings
Managing communication deadlines of all promotions and Above The Line (ATL) & Below The Line (BTL) campaigns, as well as monitoring all competitive activities in ATL / BTL media of other bank campaigns
Assisting in organizing all road shows, events and/or exhibitions by following-up with the event organizers, and collecting the number of leads and conversions for each of these activities
Checking all suppliers’ invoices to ensure that all supporting documents are provided and that the billed amounts are within the overall approved budgets
Ensuring compliance with Central Bank regulations, advertising rules/restrictions and any other internal compliance requirements
Liaising with business areas and clients to obtain or exchange business relevant information to identify business dynamics and market trends
Reviewing and monitoring the marketing and sales plans for the department and ensures maximum contribution to the achievement of agreed department targets/objective whilst evaluating market environment and provides feedback and proposals to Marketing/Sales for process improvement
Develop comprehensive creative strategies to communicate our story
Drive and provide practical and strategic support the company’s Community Care initiatives to achieve greater impact within (internal stakeholders) and without (ESG reporting, board etc.)
Manage external suppliers/ vendors on content creation and to deliver on key communications activities in a timely fashion
Event planning and management, Corporate Golf Days, Customer cocktails, Product Launches, AGMs, Investor briefings, Webinars, Seminars, Sponsorships.
Selected Achievements
Mergers and Acquisitions Communications: Giro Bank Acquisition, I&M Burbidge Capital Merger, Youjays Insurance Brokers Limited acquisition.
New CEO appointment and media profiling
Change Management communication for new corporate strategy implementation
Visa Marketing Warrior Award for various Visa Cards campaigns at I&M Bank in 2020
Visa Marketing Warrior Award for best launch campaign for the I&M Visa Infinite Credit Card in 2018
Member of the branding and communications work stream of Pesalink launched by Kenya Bankers Association. Page 2 of 3
I&M Bank Representative in the PR committee for the Kenya Bankers Association (two years as Vice Chair)
Team member in successful roll out of I&M Bank Rebrand in Kenya, Rwanda, Tanzania. Jun 2012 to Jan 2015: Communications Officer and Assistant Manager, Communications at Equity Bank Limited
Led external and internal corporate communications content and branding in multiple online and print platforms such as LinkedIn, Twitter, Facebook, and email. This included developing methods to deliver messages, ease of navigation, and clarity of information. Drafted and reviewed written deliverables
Assisted leadership in developing presentations, speeches, and other important corporate messages. Worked with key internal role-players to brainstorm content ideas, in line with the organizational strategy and in support of various strategic goals.
Responsible for the content creation of internal corporate communication in various online and print platforms to include but not limited to company literature, case studies, write papers, executive bios, corporate newsletter content, social media content, and speeches. Ensured all content was current and relevant.
Exhibited judgment in utilization of a consistent brand voice across all channels. Applied appropriate length and tone based on each channel to engage segments and inspire action. Adhered to the Equity’s style guide, ensuring we produces high-quality and error-free copies.
Provided consistent and timely information to employees through various communications programs. Sought feedback from employees about the company’s communication strategy and efforts of continuous improvement.
Collaborated to fully understand products, services, and topics to create accurate and effective communication messages and talking points.
Selected Achievements
Supported the Wings to Fly and Equity Bank University Scholarship programmes PR needs and subsidiaries in Tanzania, Rwanda and Uganda.
Developed Go to Market plans for product campaigns
Carried out brand campaigns for Equity Bank Kenya and Tanzania
Think Business Banking Awards, Best Bank, Product Marketing, 2014 – WebPay, Equity Bank
Think Business Banking Awards, Best Bank, Product Marketing, 2015 – Equity MasterCard pre-paid card Feb 2009 to Jun 2012: Account Executive and Account Manager at Edelman Kenya (Formerly Gina Din Corporate Communications)
Developed strategic marketing communications and PR plans and provided counsel to clients
Effectively presented agency work/proposals to clients and supported other team members in same
Directed activity on assigned accounts, kept clients informed of account direction and maintained forward momentum on projects
Developed media lists and opportunity calendars, wrote press releases, backgrounders, feature articles, brochure and website copy and executed media relations, social media, community relations and event
Kept apprised of clients’ brands/products/services/marketing developments - key issues, competitive situation and industry trends
Coordinated project timing and budgets with all relevant agency personnel and provided clients with timeline and budget updates
Checked and approved creative/production materials, copy, layouts and production art to ensure they were in line with client and agency expectations and coordinated approval of same
Provided effective management of resources to ensure projects were delivered to appropriate standards on time and on budget
Wrote proposals for clients’ marketing initiatives and coordinated quotations/estimates for client approval
Led and participated in client meetings and completed conference reports for client meetings
Provided client reporting and results analysis of key programs and initiatives
Actively identified and developed new business opportunities within existing accounts and supported other new business efforts
Displayed marketing curiosity and a willingness to push thinking in new directions
Clients included, General Motors East Africa, GSK, MTN Business, L’Oréal, Unilever, General Electric, Kenya Re and Safaricom
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Selected Achievements
SABRE International Awards for PR Excellence: Best PR Campaign Africa Crisis Communications- 2009 – General Motors Corporation Bankruptcy Crisis Communication Campaign and Best PR Campaign Africa: Public Sector, 2010 – PSV Vision 2030 campaign, General Motors East Africa
Public Relations Society of Kenya (PRSK) Awards for PR excellence: Overall PR campaign, 2011 – Kenyans for Kenya initiative and Overall winner of the not for profit campaigns, 2011 – Kenyans for Kenya initiative Dec 2007 to Nov 2008: Account Executive at Apex Porter Novelli
Worked with clients to define their goals and ensure the company met them
Ensured clients’ expectations were met and helped clients understand the limits of resources, a critical part of successful execution
Developed strategic POE plans that reflected the client’s goals and objectives and demonstrated modern tactics
Conducted media outreach against strategic plan, focusing on high value media targets; built and maintained a personal network of meaningful media relationships.
Delivered executional excellence across all PR tactics, including but not limited to: regional and national media relations, event planning and management, community relations, content development, internal communications, message development, speaking engagements, other outreach.
Clients included, UNICEF Food Fortification programme, USAID Capacity Development Programme and the MSME Competitiveness Project for the Ministry of Trade and Development. Jan to Nov 2007: Marketing Graduate Trainee at Bidco Oil Refineries
Understood how to transform academic knowledge into solid business acumen
Developed a deep holistic knowledge of consumers, shoppers and customers to generate creative insights
Analyzed markets, brands, products, communication, competitor performance and market drivers to innovate towards white space.
Developed an understanding of how sales, digital, and marketing intersect
Experienced working autonomously and learnt what it meant to be consumer-centric
Acquired a hands on experience about how East Africa's leading manufacturer of Fast Moving Consumer Goods takes products to market and to the consumer
Managed events such as Product Launches, Exhibitions, Staff parties and Sponsorships
Carried out Customer Satisfaction Surveys on new products (Biddy’s and Goldband margarines) EDUCATION
University of Nairobi, MBA, Marketing
Daystar University, BA Communications, Public Relations Major and Marketing minor Additional Training
I&M Bank Ltd, Media Relations Training by Brand Quad Equity Bank Limited, Intellectual Property Training for Brands Gina Din Corporate Communications, Crisis communication Gina Din Corporate Communications, Public Relations Strategy and Campaigns Gina Din Corporate Communications, Corporate and Brand Public Relations Bidco Oil Refineries, Quality Management Systems
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