Marketing Program Regional Manager
Resume:
David L. Bell
Lantana, Texas *6226
adn22b@r.postjobfree.com
CAREER OBJECTIVES
Organized and driven professional seeks a position where I leverage my relationship building, consulting, organization, and detailed oriented talents. Perfer franchise environment with either a well-established or start-up franchise company.
SUMMARY OF QUALIFICATIONS
Self motivated specialist with over 20 years of progressive experience. Functional expertise includes quality control, managing large territories, creative and analytical thinker, building relationships quickly, ability to work independently and conduct training and development of team members. Areas of particular knowledge and capability include:
Account Management Researching, Cultivating, Establishing Rapport, Building Credibility, Identifying Customer and Staffing Needs.
Sales Leadership Providing Structure, Authority and Direction to Team Selling Activities, Technical Training Routines and Account Relations.
Computer Skills WINDOWS Operating Systems: MICROSOFT WORD (Word
Processing).
EMPLOYMENT HISTORY
September 2019-March 2020
Director of Store Finance
Dickey’s BBQ Restaurants Dallas, Texas
Supported franchise partners by assisting owners to drive sales and increase profitability.
Analyze business opportunities and areas of improvement at the store level.
Work with franchise owners to meet or exceed store level sales and profit expectations while maintaining standards in all areas.
Interpret sales, P&L and quality compliance data.
Implement and follow up upon action plans developed to drive profitability and/or sales store sales initiatives.
Supported company restaurants by analyzing intraday sales.
Review restaurant budgets with managers to ensure compliance with cost of goods and labor matrix.
Conduct safe audits to ensure cash accuracy.
April 2012-September 2019
Franchisee Broker/Coach
Flowerwood Group Lantana, Texas
Represented over 300 franchised business partners. Provides a connection in the loop between franchisor and perspective candidate. Success in matching up candidate with franchisor was derived during the qualifying portion of the process, along with building a trust and relationship with the candidate. Selected several business opportunity scenarios and presented them to candidate to select.
Focused on the concept, not the franchising itself.
Worked with candidate during entire process from business selection to closing. This was accomplished by presenting an unbiased and selfless approach to the process, ensuring a comfortable and stress-free process for the candidate.
June 2008-April 2012
Franchise Restaurant Consultant
Popeyes Chicken Atlanta Georgia
Responsible for 150 Popeyes restaurants in Texas, Oklahoma, Louisiana, Arkansas, California.
Conducted quarterly assessments as a tool to improve operations and customer service.
Executed Popeyes operational standards to ensure consistency from one restaurant to another.
Coached managers and staff in specific positions to improve technique and operations. Utilized Best Practices with challenged restaurants to move operations forward.
Conducted Pacesetter training sessions to improve speed of service. These sessions resulted in restaurants achieving 80% or better based on company mandated 180 seconds or less.
Attended Quarterly Business reviews with franchisees to discuss Common Trends, and Best Practices to improve operations and customer service.
Contributed to double-digit sales growth in West Region.
February 2004-May 2008
Franchise Regional Manager
Wing Zone Dallas/Houston, Texas
Responsible for 15 franchised restaurants in Dallas/Fort Worth and Houston.
Assisted franchisees in analyzing P&L’s to further enhance profitability.
Conducted monthly evaluations to ensure operational excellence. Provided feedback and assistance to improve operations and customer service.
Provided a marketing program for franchisees to gain market share, new customer and customer retention.
Assisted franchisees in opening their stores. Trained staff, implemented systems checklists. Coached franchisees by setting attainable sales, cost, and training goals.
April 2000-January 2004
Franchise Area Manager
Farmer Boys Foods Riverside, California
Responsible for 9 franchised restaurants in Riverside, Orange and Los Angeles County.
Assisted franchisees in conducting P & L analysis resulting in 15% increased
profits for my area.
Assisted franchisees in the opening of their restaurants. Trained staff, helped
franchisees in ordering products, setting up employee schedules, implementing systems
and checklists.
October 1996 – April 2000
Senior Field Consultant
Oh Cal Foods Inc. Subway® Woodland Hills, California
Responsible for 35 franchised restaurants throughout Los Angeles Co
Assisted franchisees in conducting “Break Even” analysis resulting in a minimum of 5%
and a maximum of 20% increased profits for my region.
Interfaced with general and assistant managers in conducting Field Training Seminars.
Education- Whittier College
References Furnished Upon Request
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