Graphic Designer Social Media

BENARD ARINZE

Lead Graphic Designer www.benarden.com

404-***-**** adn1i1@r.postjobfree.com

https://www.linkedin.com/in/benard-arinze-430b0723 PROFILE

Innovative, results-driven professional with 10 years of expertise in graphic design and adhering to branding standards. Project Management, and Social Media Management with exceptional multi-tasking skills. Extensive expertise overseeing individual and collaborative projects that visually communicates term goals. Increased revenue for an international cosmetic brand and clothing brand by 40%. Looking for a position to extend skills. GRAPHIC DESIGN EXPERIENCE

Lead Graphic Designer Personal Advisory Present

• Conceptualized the brand identity, graphic style, and tone for use in communications

• Developed the online brand presence and digital marketing communications that reached over 100,000 potential customers monthly

• Orchestrated strategic marketing plans, including press release management, that reached over 5,000 media and press annually

• Produced annual marketing video communications that increased new customer engagement by 30% annually

• Navigated and directed social media platforms including Instagram, Facebook, Pinterest, and Twitter, securing online presence and escalating awareness

• Finalized apparel designs and directed seasonal release dates

• Managed all phases of new clothing concepts and designs

• Initiated, oversaw supply chains, retail locations, and delivery logistics

• Managed bi-annual seasonal product releases

• Operated within tight timelines to deliver finished, high-quality designs on time

Key Achievements

• Increased annual sales by 30% and acted as brand ambassador for special events

• Designed clothing and marketing communications that contributed to a 50% increase in site traffic, a 45% increase in session length, and a 40% increase in social media click-through

• Fully manage the brands, social media website, social media, and marketing concepts, resulting in a 50% increase in retail accounts. Lead Graphic Designer ZENZELE 2011 - 2016

• Developed initial web presence, collateral, and assets.

• Independently, applied graphic design and creative direction across digital, video, and print that increased sales by 40%

• Created custom artwork, layout, and typography using Illustrator, and Adobe Photoshop; edited proofs to meet brand standards

• Interacted with customers, buyers, and sales prospects at tradeshows, which translated into loyal customers.

• Completed packaging and marketing elements that attracted national distributors including Target, Walgreens, and Duane Reed.

• Developed strategic marketing tactics that increased online and retail sales for ZENZELE to $60,000 in 8 months

• Supervised and orchestrated opening for retail storefront

• Successfully increased social media engagement and grew email list to 10,000 plus

Key Achievements

• Spearheaded rebrand design for ZENELE, including new logos, digital images, social media concepts, and marketing materials, resulting in a 500% increase in site traffic.

• Generated and managed over 10 domestic and international retail accounts within the first 6 months in business.

• Landed a feature in beauty platform Allure that highlighted ZENZELE. Lead Graphic Designer Cox Communications 3/10/2010

• Successfully developed Winter 2010 holiday print and video promo for Cox Communications and all of their subsidiaries

• Followed established brand standards and compliance with best practices

• Acted as project team lead, conceptualized and streamlined creative direction processes, workflow, project development ensuring timely completion

• Designed custom artwork, layout, and typography using Adobe Illustrator, Adobe Photoshop, and Flash.

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TECHNICAL SKILLS

Design Tools: Photoshop, Illustrator, InDesign, Word press, Adobe CS, Premiere, Adobe Audition, Typography

Expertise: Graphic Design, Branding, Creative Direction, Visual Design Standards, Customer Engagement, Social Media Management, Marketing Strategies, CMS Management, Promotional Planning, Margin Monitoring, Sales Tracking, Market Analysis

Software: Wordpress, Html, CSS, Shopify

Marketing Tools: Mailchimp, Hootsuite

Social Media: Instagram, Facebook, Twitter, Pinterest, TikTok, Tumblr EDUCATION & CERTIFICATIONS

B.A. in Graphic Design Fort Valley State University May 2002

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