Salam M. Abu Saleh

Jordan – Amman +962-********* - 799800846

adn145@r.postjobfree.com

https://www.linkedin.com/in/salam-m-abu-saleh/

Dynamic and motivated professional executive Marketing Manager with

15 years of experience & proven record as an expert in Digital and Social Media Marketing, Brand management, business development, commercial marketing & Marketing strategies for B2B, B2C, retail, FMCG in different businesses sectors with proven achievements record in strategic planning & directing marketing efforts in driving revenues, margins improvement, leads, building Brands & creating awareness and marketing plans, executing communication campaigns and building strategies.

Marketing and strategic communications.

Strategic commercial Business Planning.

Sales Management, Strategies & Tactics.

Commercial & Digital Transformation.

Customer Experience Management.

Commercial & Corporate Branding.

Budgeting and P&L Accountability.

Strategic Brand Management.

Platform Development.

Brand Building.

Trade Marketing.

Numeracy & analytical skills.

Interpersonal Communication.

Content Management.

Digital & Social Media marketing.

Sales Excellence & SFE.

Pricing & Margins Management.

Digital campaigns & Solutions.

Organizational Development.

Incentives & Loyalty Programs.

Leadership & people management.

Media planning & online marketing.

Online analytics tools.

Communication.

Influencers Marketing.

Market Research & Studies.

Business Solutions & Leads.

Emotional intelligence.

Abu Odeh Bros. Group - (FMCG & Retail) - Jordan

Group Marketing Director

Jan. 2020 – March 2021

-Established the Marketing Department with 6 employees.

-Shaped the marketing strategies for the group BU’s.

-Initiated & designed many advertisement campaigns & promotion campaigns.

-Improved & united customers experience with Omni Channel strategy.

-Remodeled group’s brands & products.

-Directed establishing customer service strategy, processes, KPI’s, reporting system.

-Shaped the Promotions & Trade Marketing strategy & activities for 78 branches.

-Engineered products segmentation & pricing process & structure for 62 products.

-Initiated the Digital communication & business solutions plan including 3 applications.

-Designed Social media & digital communication strategy & operated SEO-SMO.

-Built brand management plan & commercial calendar achieving targeted ROI.

-Achieved 6% increase in Market share.

-Delivered 16% Growth in traffic.

-Improved basket by 12%.

LafargeHolcim - (Building Materials) - Jordan

Commercial Marketing & Sales Director

May 2015 - Oct. 2019

-Directed organization’s Sales, Marketing, Pricing & Business Development functions.

-Active Member of the Top Team Committee.

-Formalized sales strategy by designing Route to Market Model.

-Enhanced the product portfolio by developing 2 high premium products.

-Created price stability in the market & scored highest ASP in 4 years.

-Constructed systematized rebate scheme & delivered margins optimization with well-controlled system.

-Achieved 1.2% increase in Market Share.

-Raised sold volumes by 7%.

-Enhanced relationship with traders & built loyalty Program & trade marketing plan.

-Enforced Key accounts management KAM approach, gaining 3 new mega projects in 2019 H1 & 2 in H2 generated 2.8 M $ additional revenues.

-Boosted presence in export market +28% in volumes and 0.5% margin improvement.

-Accomplished customer satisfaction rate at 87% & NPS at 91%+, +28% vs. LY.

-Managed to re-structure the commercial team to fit organization’s plan ambition.

-Accelerated Sales Force essentials process SFE & measurements & scored 40%+.

IKEA - (FMCG & Retail) - Jordan

Country Marketing Manager

Nov. 2011- Sep. 2015

-Hired, directed, coached, inspired & motivated marketing team (5 members).

-Developed marketing plans & achieved the current leading position for IKEA.

-Member of the Commercial Committee, IKEA Global MM team & Catalogue Committee.

-Delivered visitation goals.

-Controlled marketing budget, measured marketing metrics, identified cost efficiencies, monitored marketing investments leads & negotiated agencies contracts.

-Maximized sales & market share by generating visitors to the store through optimizing the media mix, catalog, & other marketing activities.

-Accomplished IKEA Branding strategy & successfully communicated the IKEA brand identity, values & key benefits.

-Achieved IKEA international positioning objectives.

-Designed the business commercial calendar campaigns, activities & initiatives.

-Stetted up the proper KPIs & policies as well customer service standards.

-Accomplished & maintained IKEA brand image & scored targeted Brand Equity.

-Designed & managed the successful store opening campaign.

-Achieved all Marketing KPI’s.

(ART) Arab Radio & Television - (Distribution & Entertainment)- UAE

Levant Region Sales & Marketing Manager

Oct. 2007 - Feb. 2011.

The Sultan Center Co. - (FMCG & Retail)- Oman

Country Marketing Manager

Jan. 2005 - Oct. 2007.

Yarmouk University. Jordan

Bachelor of Business Administration.

Inter IKEA Systems B.V. College. Delft – Netherlands (IMMP - MBA) International Marketing Management Program.

University of Oklahoma - Price College of Business – USA. In roll for MBA.

CIM - The Chartered Institute of Marketing – UK

Chartered Diploma in Marketing.

ISO Auditor 2000 Certificate \ Lloyd’s Register Group Limited London - SFE Coach – Sales Academy \ Imparta South-Eastern Europe - Commercial Transformation (Success Recipe) Mckinsy Model - Improving Sales Force Effectiveness - Sales Academy program (Sales Essentials, Embedding Sales Essentials, Negotiating Client Value) - Discovering the IKEA concept - Exploring the IKEA store –IKEA Catalogue production Process and Distribution Strategy – Establishment Process and Commercial Briefing – How to improve and Distribution of the IKEA Catalogue –Lessons for effective Television & Print advertising-Effective Media – Rich & Reach – Successful Launching Campaigns – Research Tools & Calculators – Fundamentals of controlling distribution and markets - Fundamentals of Sales Management - PR Management Course\Sears Roebuck - Customer behavior and needs – Man Management and Leadership Courses - Manage for Success “Recruit best people” –Balanced Scorecard / Strategic management tool –Creative Intelligence (Harnessing the Power to CCI) – Cyber Security – Security Educational Program.

Skills & Areas of Expertise

Career Highlights & Key achievements

Education and Qualifications

Training Courses & Certificates

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