Craig Rosen

Vice President of Marketing & Sales

Narberth, PA 19072 • 646-***-****

admzpl@r.postjobfree.com

30+ years of combined entrepreneurial and sales leadership success, delivering significant impact to the company’s financial growth, performance, and direction.

Qualifications Summary

Strategic executive and influential leader known for transforming end-to-end performance and repositioning organization to spur growth and profitability through strategic planning, market positioning, sales management, product rollout, contract negotiation, and managing high-performance teams.

Proven record of success obtaining and maintaining revenue streams in a volatile industry, while utilizing marketing abilities and creativity to secure new business. Reputation in making a significant contribution towards maintaining the company’s brand to generate business.

Persuasive leader known for transforming high-potential staff into outstanding leaders demonstrating the creativity to achieve operational success.

Professional Experience

Delaware Valley Management and Consulting, Philadelphia, PA

Senior Business Consultant 2019 to 2020

Developed a startup MSO business to contract with an Orthopedic Surgeon to create a therapy center in Philadelphia. On behalf of Orthopedic Surgeon recruited and hired chiropractor and office staffing. Directed onsite therapy center delivering physical therapy, orthopedic surgery, fracture care, post-concussion Vestibular Therapy, Balance Therapy, Advanced Injury Rehabilitation, Occupational Hand Therapy, and Chiropractic services. Formulated billing and collections procedures and processes for billing health insurance, Personal Injury and Workers' Compensation insurers.

Oversaw administrative activities, set up weekly digital reports of business activity, and contributed to the development of OCM metrics, driving program effectiveness, and client satisfaction.

Developed and implemented proprietary strategy to forecast the behavior of insurance payers and identified new medical equipment and treatments with appropriate ICD10 billing codes to maximize prompt payments and minimize medical audits.

Executed EMR development while identifying vendor to manage the Virtual Cloud for housing and storing of medical records according to HIPPA.

Weinerman Pain & Wellness, LLC, Philadelphia, PA

Managing Director 2010 to 2018

Developed and led business development objectives and client support initiatives to increase operational revenues and earnings of a startup business providing physical therapy and chiropractic services. Hired, trained, and developed individual capabilities of a sales team, with a focus on selling strategies to drive sales and personal growth. Generated reports to track sales goals and facilitated weekly meetings to present weekly, monthly, and quarterly sales targets for the Company. Formulated and supervised weekly patient compliances with staff management and medical staff.

Built Company into profitability with over 10,000 patients with revenue collected from physical therapy and chiropractic services in excess of $17,000,000 for over five year period.

Contributed to the achievement of company's growth and financial targets by presenting services to 120 Personal Injury Attorney law firms, neurologists, pain management physicians, and MRI centers in PA and NJ.

Conceptualized marketing techniques and directed weekly radio branding show broadcasted on WWDB AM Station Radio in Bala Cynwyd, PA.

Established a billing and collection department of 8 employees to learn various complexities of specialized claim processing of Personal Injury and PA Workers’ Compensation.

Boosted revenue and secured patient outcomes by identifying new treatment offerings and medical equipment.

VAX-D Institute of Philadelphia, Philadelphia, PA

Founder 2000 to 2010

Founded and developed a startup MSO business which contracted with a neurological surgeon and orthopedic surgeon to offer VAX-D therapy administered by chiropractors to patients suffering from pain resulting from herniated discs, degenerative discs & radiculopathy. Developed direct sales marketing program to attorneys and contacted physicians to introduce to orthopedic surgeon for networking opportunities. Leveraged competitive intelligence, industry insights, customer opportunities, and other inputs to determine executional plans in the territory. Recruited and managed medical staff on behalf of contracted neurosurgeons of chiropractors and office staff of 7 employees including 2-3 outside sales personnel.

Established a creative concept to execute 5 VAX-D tables (i.e. Cost of $100,000 each) available in single site location with trained chiropractors supervised by neurosurgeon.

Drove company performance by marketing services to over 70 Personal Injury law firms specializing in Workers’ Compensation law in Pennsylvania.

Built Company into profitability in excess of $17,000,000 revenue for over five years and operated at 45% net profit.

Developed Intake, billing, and collection department of five employees tracking order entry and claims processing.

Created training program for Chiropractic Staff and Medical Assistants to operate VAX-D tables under HIPPA compliance regulations and Stark Laws I, II, III, and IV.

Additional experience with Statewide Surgical Supply

Education

University of Maryland, College Park, MD

Bachelor of Science in Business Administration and Accounting

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