Lisa Schmid Neal

**** *. ****** *****, ******, CO 80230 • 303-***-**** • admzn8@r.postjobfree.com

• LinkedIn Profile • Digital Portfolio

Experienced Marketing Manager

Creative and accomplished business professional with 15+ years’ experience in marketing, account management, research, and sales. Proven track record of success developing and implementing integrated marketing plans that increase product awareness, market share, sales and profitability. Natural leader with a collaborative style who cultivates a highly productive and engaging company culture.

Skills

Strategic Marketing Promotion Planning Internet Marketing Team Player

Email Marketing Project Management Advertising Organized

Budgeting Market Research Social Media Marketing Detail Oriented

Experience

Marketing Manager

Outskirts Press Inc. – Parker, CO 10/2016 to Current

Manage corporate marketing and all activities within the marketing department of internet-based self-publishing company. Responsible for: strategic planning, budgeting and allocation, print and digital advertising, promotion planning, email marketing, website content and graphics, social media, blogs and newsletters, and new product development.

Accomplishments

Reduced marketing costs 30% by streamlining marketing roles, leveraging communication materials and increasing effectiveness of marketing campaigns.

Implemented tracking URLs to measure results and ROI of content and advertising.

Increased open and click through rates 5 - 40% by implementing best practices and findings of A/B testing and content analysis.

Developed trade show marketing program and coordinated and participated in trade shows across

the U.S.

Personal Marketing Assistant, Publishing Consultant, Pre-Production Specialist

Outskirts Press Inc. – Parker, CO 01/2012 to 10/2016

Work one-on-one with authors to determine specifications of their books.

Sell additional services to help authors improve their publication.

Work with authors to create and implement marketing plans for their books.

Program Director

Big Bear Ice Arena – Denver, CO 01/2009 to 04/2020

Manage and promote the Learn to Skate and Figure Skating programs. Led the program to become #1 in Colorado three years in row 2016 – 2019.

Hire, train and manage a team of 25 coaches; create marketing materials, schedule lessons, instructors, ice time and special events.

Increased enrollment and profitability of programs 50% by creating training programs and new classes.

Revised cost structure and schedule to attract coaches and skaters.

Manager of Category Development and Training

Neutrogena Corporation – Los Angeles, CA 1995-1999

Increased sales and achieved marketing objectives for various national accounts by creating and implementing category management strategies and developing account specific marketing programs.

Developed and implemented training programs for the field sales organization on fact-based selling, category management and syndicated data analysis.

Key accounts: Walmart, Target, Costco, Sam's, Kmart, Walgreens, Eckerd, Rite-Aid, CVS and all food stores.

Developed first promotional calendar for food class of trade.

Increased profitability of holiday program 100%.

Prepared analysis which enabled us to re-establish distribution of Neutrogena Soap in Costco.

Responsible for Full Line Drive which was an integrated national promotion with an FSI, promotional radio, and rebate featuring the full line of Neutrogena products.

Account Executive

AC Nielsen – Santa Ana, CA 1991-1995

Responsible for sales of syndicated data, data retrieval software and consulting services to consumer goods clients.

Provided clients with actionable analytical support, including issues analysis and value-added technical support.

Managed, trained and developed two Account Coordinators and one Account Associate.

Selected as one of five in nation to launch the pilot of Nielsen Solution Systems, a new technology for client data analysis.

Increased sales versus budget 24% in 1994, 4% in 1993 and 11% in 1992.

Key accounts included: Neutrogena, McKesson and Nestle Food.

Education

Pepperdine University, George L. Graziadio School of Business and Management, Malibu, CA

Master of Business Administration - 1996

Drake University, Des Moines, IA

B.S. Business Administration, Major in Marketing - 1988

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