SANDRA HADDAD

SUMMARY

Driven and creative marketer

with a passion for brand and

collaborating with teams to

develop effective and quality

messaging. Three-year track

record of driving demand

through multi-channel

marketing campaigns.

PROFICIENCIES

Graphic Design – Adobe

Photoshop, Adobe InDesign,

Adobe Illustrator

CRM/Marketing Automation –

HubSpot, Salesforce,

MailChimp

Website and SEO – WordPress

(and associated plugins

Elementor and Yoast)

Social Media – LinkedIn,

Twitter, Facebook, Youtube

Collaboration/Work

Management – Asana

Events – Zoom, Eventbrite

Multi-channel Marketing

Campaign Execution

Copywriting (short and

long-form)

EDUCATION

University of Dayton

August 2014 – May 2018

B.A. English

Minor in Film Studies

Minor in Communication

Summa Cum Laude

WORK EXPERIENCE

JMT CONSULTING GROUP Round Rock, TX Aug 2018 - Present Sr. Marketing Specialist, Apr 2021 - Present

Marketing Communications Specialist, Sep 2019 - Apr 2021

• Designed graphics and developed content for website, email, and social channels to generate leads and spread brand awareness

• Improved SEO across the website, promoting a 16% increase in the average monthly visitor sessions from organic search

• Ran social media accounts and across all networks saw a 19% increase in followers, a 168% increase in website sessions, and a 119% increase in new contacts sourced from social media

• Created monthly newsletters to maintain client relationships and generate sales opportunities for add-on solutions and services

• Managed website calendar postings, campaigns, lead tracking, and promotion by email, social media, and third party resources for 100+ live and virtual events per year

• Executed event follow-up tasks, including editing video footage to post on Youtube and the website and managing follow-up emails Sr. Regional Marketing Coordinator, Apr 2019 - Aug 2019 Regional Marketing Coordinator, Aug 2018 - Apr 2019

• Established Regional Marketing Coordinator (RMC) position and operating procedures by creating a roadmap of the role’s responsibilities

• Conducted database development and market research of prospects, influencers, and associations to identify best means of generating leads

• Assisted marketing and events team to plan and execute events

• Led RMC team and trained 5 new RMCs in market research, event planning, outbound communication strategies, business development, opportunity creation, and campaign management

SHOOK CONSTRUCTION CO. Dayton, OH Jan 2018 – Apr 2018 Marketing Intern

• Managed the social media accounts, increasing engagement on platforms such as Facebook by 46%, Twitter by 11%, and Instagram by 120%

• Filmed build sites and edited video footage, developing video series to promote projects and initiatives

• Designed custom project logos and branded company documents to demonstrate the company’s high-quality services and professionalism

• Assisted with maintenance of company blog and newsletters, and performed daily administrative tasks

512-***-**** admzlp@r.postjobfree.com sandrahaddad.com

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