JAMES ANEST

Kenosha, WI / 213-***-**** / admzg2@r.postjobfree.com

https://www.linkedin.com/in/jamesanest/

MARKETING MANAGER

** + years of experience in sales funnels, brand developmentand online advertising, with a documented record of success in increasing reach andproductivity. College of DuPage Professional Certificate Marketing Consumer Marketing Certification.

Expertise in multiple digital marketing disciplines, including social, content, and email marketing.

Proven success in driving results through social media, community engagement, and copywriting.

Results have included triple-digit lead generation and massive leaps in audience engagement.

Adept at bridging philosophical and traditional gaps between Marketing and Sales.

AREAS OF EXPERTISE

Web Design Creative Thinking Lead Ads and Funnels

Keyword Content Writing SEO & SEM Web Analytics

Social Media Platforms Email Marketing Visual Content

PROFESSIONAL EXPERIENCE

ADSERMO, INC. – Chicago, IL Present

Head of Market Research(Contract)

Adsermo Marketing Consultants specializes in small to medium-sized businesses with an emphasis on website development and redesigns tailored to comprehensive lead generation capabilities.

● Bridging marketing and sales with insight to how it impacts Agency’s marketing policies, objectives and initiatives.

● Monitor and worked with Adsermo staff members tooptimizetarget date efficiency.

CATHOLIC CENTRAL HIGH SCHOOL – Burlington, WI 3/2018 – 5/2021

Marketing & Communications Director

Newly-created position for a Non-Profit 100 Year old Private College-Prep High School.

● Led a cross-functional team including the Admissions Department and modernized its processes by retooling it as an order-taking entity to an acquisition-based enterprise.

● Integral in increasing enrollment over 65% in three years.

● Achieved first page organic ranking in under 2 years.

● Conceptualized and implemented the new website and blog; fully-optimized for SEO.

● Integral member of the Principal’s Advancement Team which charted the direction of the school and helped create accountability protocol among stakeholders.

● Quarterly Reporting to Board of Directors as to theeffectiveness and direction of all strategies.

● Social Media integration of numerous Twitter, Facebook and Instagram Accounts in order to continuously provide information on school’s offerings and for intensive marketing initiatives.

● Coordinated with all departments including Academics, Athletics, Development, and other school groups to maintain a schedule of all theircommunication and advertising needs.

● Developed and implemented all marketing and communications including publications, external press releases, promotional informational video production and other materials.

● Facilitated media buys for ad campaigns that included radio and print.

JASON HERBERS ALLSTATE INSURANCE AGENCY – Woodridge, IL 9/2017 – 3/2018 Marketing & Digital Marketing Manager

Created and implemented a comprehensive marketing strategy, including lead funnels for Illinois largest and nationally-recognized, top-producing 8-location Allstate Insurance agency.

● Managed a $7k/month Marketing Budget.

● Strategically designed a complex web of interconnected websites, Facebook, Twitter and numerous landing pages to establish a marketing reach on a “local level” across the state of Illinois.

● Instrumental in exponential Sales Growth in under 1.5 years leading to a 110% expansion.

● Conceptualized and implemented the agency's new brand image.

● Created and implemented 2 websites which reflected the agency’s newly-created brand image.

● Researched and Developed Facebook and Google Lead ads through creative lead forms and automation that generated 5-7% conversions in the first 3 months to 13% by month 6.

● Special Promotions through Social Media that generated short through long-term customers.

● Worked with Sales Manager to implement effective marketing strategies which funneled inquiries/leads to sales staff.

● Keyword research and ad implementation on Google AdWords, Bing and other front-line advertising. Maintained through Google Analytics.

● Created training for sales staff based on lead profiles obtained through marketing efforts.

● Facilitated and conceptualized media buys and production for radio, print and social media.

ENTRÉE ENTERTAINMENT, INC. – Burbank, CA 2012 – 9/2017

Entrée is a national entertainment agency specializing in live entertainment for corporate and private events world-wide and responsible for direction of the company in all markets while overseeing 30 employees.

Managing Director

Responsible for direction of the company in all markets and overseeing 30 employees.

● Led the company into its most lucrative years by achieving strategic positioning in newly expanded markets and created alliances with new and existing clients.

● Developed positive working relationships with other entertainment companies and individual professionals to bring cost effective productions to end clients.

● Successfully worked simultaneously in B2C and B2B environments that included large corporations and their production teams such as Mercedes, Travel Store, ScanDisk and IBM.

ENTRÉE ENTERTAINMENT, INC. – Burbank, CA 2007-2012 Marketing and Sales Manager

Managed all online marketing for 6 US websites, working closely with the managing director. Developed all sales and marketing materials for all brands across all marketing and sales platforms. Initiated and closed mid-sized B2B and B2C individual sales exceeding $20K.

● Social Media Management: Developed & Implemented a comprehensive social media brand messaging, used as a marketing tool with YouTube, Twitter, Facebook and LinkedIn.

● PPC Advertising: Oversaw multiple successful search, display & mobile advertising campaigns.

● Copywriting & Content Development: Developed SEO/keyword-optimized content for 6 highly specialized websites, authored numerous blog posts, site copy, and promos.

● Email Marketing: Developed highly-effective monthly & brand-specific emails campaigns.

● Keyword Research and Optimization: Effectively researched fat head and long-term keywords in implementing balanced and marketing campaigns with above-industry average results.

● SEO: Achieved first page organic Google search ranking. EDUCATION & CREDENTIALS

Professional Certificate in Marketing – High Honors (2017) Professional Certificate in Consumer Marketing – High Honors (2017) College of DuPage: Glen Ellyn, Illinois

Music – Voice Performance

California State University, Northridge: Northridge, California Business Marketing/Management & Music

Mount Saint Mary’s University: Los Angeles, California Business Management & Marketing

Western Nebraska Technical Community College: Scottsbluff, Nebraska Certifications:

Digital Marketing (Professional Certificate): DePaul University: Chicago, Illinois Memberships:

American Marketers Association – Milwaukee Chapter Former member of SAG (Screen Actors Guild) - 18 Years. Computer & Web Knowledge/Skills:

Website Design and UX; Survey Monkey; PC platforms; Microsoft Office; Google: Adwords & Analytics; Webmaster Tools, Keyword Research Tool, Google Docs; Bing Ads, Yahoo Advertising, Facebook Forms & Advertising, Facebook Insights, Yelp Advertising; SEOmoz Tools; HubSpot, Wordpress, Mail Chimp, Wufoo Forms, Zapier Automation, Wordpress, Social media management dashboards – Hootsuite, Tweetdeck, Social media channels – Facebook, Twitter, YouTube, LinkedIn. Adobe Suite, Pinnacle Studio (video editing), Sound Forge and Cubase Sound Editing and Engineering.

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