GAURAV DHARMANI

Toronto, ON. M*A *R* +1-647-***-****

admzfq@r.postjobfree.com linkedin.com/in/gauravdharmani

PROFESSIONAL SUMMARY

Marketing & Media MBA 2020 Graduate from Schulich School of Business with over 5 years of global experience in marketing and content production. Skilled in marketing strategy, business development and innovation, and design across digital, video, and print media. P-G Open Work Permit for Canada.

EXPERIENCE

The Adline Advertising Agency May 2020 Present

Marketing Consultant Mumbai, India

Responsible for designing and planning marketing and communication campaigns for existing clients and business development to expand from print media to digital offerings

Launched a video production arm by a partnership with a local video production house and increased sales with retainer clients by 36%, and gained up to 2 new SME clients per month

Exceeded social media revenue by 80% year-on-year, by establishing a WhatsApp marketing channel to increase digital offerings by the agency and developing a CRM database to track clients

Co-authored content & copywriting for blogs and websites, lowering bounce rate by 18% and an increase in pages/session by 29% for educational, retail, and art institutions

Raised sales by 250% in 3 months for a Women Entrepreneurship Facebook community by creating new marketing opportunities via product placement and live streaming

Industrial Manufacturing and Assembly Unit (N.D.A) Sept 2019 Apr 2020

Marketing Manager Toronto, ON

Led the marketing research, analysis, and ideation on a team consulting project for a private MNC specialising in research, design, and assembly of landscape installations

Created a go-to-market strategy plan for a complimentary SAAS product, which increases revenue potential by $6.1 million or a cumulative 61% from 2020 - 2025

Quantified market potential with Covid19 impact to 13% for expansion in MENA, 20% in Europe, and decline by 3% in Asia, and developed mitigation strategies based on possible developments

Improved gross margin potential up to 3% by a change in the legacy R&D structure and an implementation timeline for an ERP system

Graduate Business Council Schulich School of Business Apr 2019 - Apr 2020

Director of Marketing Toronto, ON

Generated revenue of $120,000 via legacy sponsorship engagement and digital ticket sales

Increased engagement rate by 16.5% on social media platforms, Instagram and LinkedIn, by increasing reach and tags to students, guests, and companies

Enrolled 1000+ students for beta-testing new mobile app for school, launched later in 2020

Spearheaded 3 social media campaigns with the highest trending at #5 Canada, for Schulich events, Digital Arts (Banff) 2019, DM@X 2020, to boost audience numbers and social awareness

Cineflix Media Inc. May 2019 Aug 2019

Research and Post-Production Internship Toronto, ON

Assisted a television production company for multiple television series released in Canada and United States

Researched existing library of 200,000+ clips and stock footage to save 300+ hours of on-set production

Created and updated existing metadata for archived footage of 600+ standard broadcast episodes

Initiated research and database for a feature-length documentary series under EVP Post-Production

Jarmal Sidon Developments Inc. May 2019 Aug 2019

Marketing and Business Development Internship Toronto, ON

Assisted retired CEO in product development and market research for consumers on assisted living

Conducted market research and competitive analysis by gathering testimonials from beta users of a new product targeting demographics of age 60+, and individuals living on assisted care

Designed sample product packaging and advertising content including logo, leaflets, and other visual aids

Filmmaker Production and Distribution Apr 2014 - Aug 2018

Independent Freelancer Mumbai, India

Co-Founded a production house, pitched and acquired clients, direction, editing, scriptwriting, and more

Acquired projects over $100,000 combined, such as Volvo, Dharma Productions, Wendell Rodricks, TresVista, Bajaj Fans, Hiranandani Group, HSNC Group, Lettrs App, Channel V, and more

Spearheaded end-to-end production and marketing of the short film channel Weaver Films with 1.7 million official views on YouTube across 5 short films and 8,000+ subscribers

Licenced distribution rights, product placement, and sale of 7 short films at 200% margin to Asianet USA, and International Film Festivals in USA, Canada, EU

Prepared over 30 press release packages and media relations for journalists and bloggers

EDUCATION

Schulich School of Business, York University, Toronto Sep 2018 - Apr 2020

Master of Business Administration (MBA): Marketing, and Arts, Media & Entertainment

Research Assistant to the AM&E department - Strategized website development for recruitment of new students, and aided in event management by co-ordination with dignitaries

Recipient of the Joyce & Fred Zemans scholarship and Schulich Graduate Bursary for Internship and Academic excellence in the media specialization Grade A

University of Mumbai, India Jun 2012 - Apr 2015

Bachelor of Mass Media (Communications): Advertising

Head of Logistics for Blitzkrieg 2014 Led the logistical support for undergraduate festival for Mass Media students across with a budget of $20,000 for over 40 colleges across Mumbai

EXTRA CURRICULAR

Certifications: Google Analytics Advanced, Business Process Modelling IIBA & PMP, Programming Foundations Databases (SQL), Salesforce CRM (Trailhead), Advertising on Facebook & Twitter

Software Skills: Tableau, Adobe Photoshop and Premiere Pro, MS Excel and PowerPoint

Hobbies: Photography, Alt-Media research, Volunteering at Indian and South Asian cultural events

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