Rachele Facundo

Web Manager & Digital Marketing Specialist

Address Davao City, Davao Del Sur, 8000

Phone +639*********

E-mail admyzr@r.postjobfree.com

LinkedIn www.linkedin.com/in/rachele-facundo-7b067992 Driven Web Manager proficient in SEO, content management, web development, digital marketing and graphic design. Offering 6 and a half year background generating new innovative content, digital marketing strategies, website optimization, and managing a team of eight. Strong image editing, writing and communication skills. Expertise in managing content migration and performing SEO and metadata research. Recognized consistently for performance excellence and contributions to success. Skills

• Strategic content planning

• Search Engine Optimization (SEO)

• Website Maintenance

• Website optimization

• Content Marketing

• Online marketing

• Marketing Strategies

• Adobe Creative Suite proficiency

• Social media expert

• Digital marketing

• Content management and

Development

• Web analytics

• Promotional marketing and advertising

• Consistent brand messaging

• Branding strategies

• Digital design

• Production layouts

• Website graphics

Work History

2015-06 - 2021-05

WEB CONTENT MANAGER & SEO SPECIALIST

Courses for Success, Sydney, NSW

• Managed content distribution to online channels and social media platforms.

• Used content management system to analyze user engagement and website traffic metrics.

• Led team of six copywriters and content writers to oversee results of job performance.

• Edited and sourced images and videos using Adobe Photoshop, Illustrator, After FX and Premiere.

• Utilized analytics and site metrics to determine areas of improvement.

• Collaborated with marketing and design teams to develop and plan site

.

.

content, layout and style.

• Directed content of website by gathering information and integrating data from other departments.

• Approved, reviewed and edited all content flowing to website.

• Conceptualized, planned and executed original designs for wide range of website properties.

• Designed graphics for website decoration and layout.

• Troubleshot issues with websites and fixed scripting and use issues.

• Assisted in building user interface, data visualizations and designed overall user experience, resulting in increase in sales.

• Maintained websites of Courses for Success for 44 Countries

• Backed up or modified applications and related data to provide for disaster recovery.

• Created dynamic SEO strategies to exceed market competitors and meet client needs.

• Reviewed and optimized client sites to improve keyword targeting URL strategies, website architecture and content.

• Researched content publications and worked closely with public relations staff to develop outreach campaigns.

• Provided detailed reporting and analyses on client website demographics and statistics using Google Analytics.

• Completed keyword research to target clients based on keyword targeting.

• Utilized search engine optimization and emphasized importance of link building.

• Conducted in-depth research and analyses to create company online marketing strategies.

• Researched and monitored social media campaigns and e-marketing campaign results.

• Compiled product, market and customer data to forecast accurate sales and profit projections.

• Oversaw preparation of marketing copy, images, videos, emails and other collateral.

• Wrote and edited high-quality content and visually impactful programs under deadline pressure with exciting, captivating and authentic approach.

• Evaluated project requirements and content standards for each project in order to produce copy in line with creative structure.

• Led and provided editorial guidance to Course Development team devoted to delivery of top-quality content.

2013-11 - 2015-02

GRAPHIC DESIGNER

Firebox Australia LTD, Newcastle, NSW

• Developed creative design for marketing packages, including print materials, brochures, banners and signs.

• Created aesthetically-pleasing advertisements that complemented

.

.

products.

• Developed, implemented and managed marketing and design

• Coordinated, created and scheduled content, designs and periodic updates to company website.

• Met with customers to present mockups and collect information for adjustments.

• Built corporate brands by designing cohesive looks between elements such as logos and letterheads.

• Developed print materials such as brochures, banners and signs.

• Created designs and collaborated with technical team to complete projects.

• Designed website layouts, templates and unique branded looks. Education

2004-06 - 2008-03 Bachelor of Arts: Mass Communication Ateneo De Davao University - Davao City, Philippines Software

Content Management System

Excellent

SEMrush / Ahrefs / Yoast

Very Good

Adobe Creative Suite

Excellent

Google Analytics / Google Ads

Very Good

Microsoft Office

Excellent

WordPress / HTML

Very Good

SEO Tools

Excellent

CRM / ZOHO Suite

Very Good

References

SHANNON LEE WHITE

General Manager

Courses for Success

+614********

admyzr@r.postjobfree.com

DIAMOND KING

HR Manager

Courses for Success

+639*********

admyzr@r.postjobfree.com

LENY CASTRO

Former Operations Manager

Courses for Success

+639*********

admyzr@r.postjobfree.com

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