Mohamed Firaz Mohamed Farook

Mobile: 009****-*******. Landline: 009**-*-*******

admywp@r.postjobfree.com

Key Note

Dedicated Store Manager & Exclusive Store supervisor more than 20 years of UAE experienced in handling Luxury brands retail stores and managing the business operation and brand sales administration. Well – versed in directing personnel, creating effecting merchandising projects and using sales strategies to boost store sales. Key Skills

• Excellent customer service skills

• Powerful Negotiator

• Visual Ace Gold expert

• Strong interpersonal skills

• Decisive

• Capable of handling multiple stores.

• Accomplished manager

• Analytical problem solver

• Complete knowledge of computers, total Ms office & Apple - MAC

• Empowers and leads high-performing sales teams

• Strategic thinker

• Staff recruitment, training & development

• Experience with diamonds, grading & measuring,

identifying precious & semi precious stones and other precious metals.

• Knowledge of Jewelry Manufacturing process.

• Fair Knowledge of handling Luxury watches.

• Fluent in English & Sinhalese and basic in Hindi, Urdu, Tamil, Malayalam & Arabic.

Work Experience

Luxury Boutique Sales Executive –luxury Multi - Branded Jewelry & Watches Istana Jewelers L. L. C (Boutique) Four seasons resort, Dubai. & Luxury Private Salon Oberoi center, Dubai. UAE. 01st February 2017 to 30th September 2020

• Total sales operations in floor by Invite customer to the Boutique’s credit experience.

• Maintain high volume of sales.

• VVIP and VIP customers who visits on calls, pre

organize the collections for the presentations and assist them to experience the collections.

• Utilize time effectively to maximize sales and

customer service and use sales strategies to convert prospective into productive to improve the KPI.

• Follow up with clients, orders, deliveries, sizing etc.…

• Coordinate with the workshop for customer repairs

& orders. QC check before dispatching good to

customers. .

• Assure proper inventory log and counts at all times.

• Monitoring the daily stock Inventory in/out and safe, prepare Quotations & goods order form for

replenishment for luxury & in-house brands. ( Adler, Chantecler, Mattia Cielo, Verdi, Chatila, Forms &

watches Ice link and for Istana private collections)

• Coordinate with the marketing & brand Manager for new and customer orders.

• Handle all type of administrative works, (Daily

weekly, monthly and yearly) Sales & target reports, shops activities, footfalls, customer behaviors,

prospective client records, orders and customer

requirements.

.

Boutique Store Manager – Luxury Jewelry & Watches. Damani Jewels LLC, Dubai. UAE. November 19th, 2012 to November 19th, 2016.

• Managed 3 shops in the gold souk as a cluster manager

(Gold Land, Gold Center & Gold souk Street)

• Giving adequate training for new recruits, existing and evaluate and prepare annual staff performance report and submit to the higher management.

• Daily updated the sales director with the market status report, competitors, ongoing promotions & new

ventures.

• Submitted to the retail director the daily shop reports without failure for sales, daily target achievement, sales comparison with the last year turnover and customer records, daily footfalls & prospective buyers and their demands.

• Managed within the branches the Stock turnover ratio

(STOR) to maintain the ROI

• Made monthly report on non moving stocks, aging stock and informed the retail director for further action.

• Managed proper discount structures, and high

conversion ratio to improve the key factors of KPI.

• Distributed the Targets to individual shops based on the annual budget report.

• Maintained sales goal on target to accomplish store’s monthly expectations.

• Monitor every customer’s orders/purchases from the beginning to the end to ensure proper delivery and customer satisfaction.

• Maintained an open relationship with all achieved customers to deliver occasional new releases and

keeping them updated.

• Performed inventory counts daily / monthly to assure a tight control and replaced all items sold to display full stock on hand.

• Maintained proper presentation of the sales floor at all times and keeps hygienically tidy.

Store Manager - 18Kt & 22Kt Jewelries and Watches

Damas International Ltd. Dubai, UAE. February 04th, 2000 to March 22nd, 2012.

• Promoted from Sales Executive to Assistant Store Manager within 6 months. And 2003 shop manager.

• From 2008 - 2012 Managed 10 Sales Associates, 5

Sales Executives and 3 Assistant Managers and

supervised 3 stores at a time in Union Co-operative section as an assistant to the Area Sales Manager.

• Assigned employees to specific duties to best meet the needs of the store.

• Interviewed job candidates and made staffing

decisions.

• Recorded inventory when it dropped below

predetermined levels.

• Instructed staff on appropriately handling difficult and complicated sales.

• Trained and evaluated personnel in sales.

• Examined merchandise to verify that it was correctly priced and displayed.

• Planned budgets and merchandise returns.

• Scheduled and led weekly store meetings for all

employees.

• Increased profits through effective sales training and troubleshooting profit loss areas.

• Reported to the area sales manager all stores and staff issues.

• Completed profit and loss performance reports.

• Trained and developed new associates on POS

system and key sales tactics.

• Generated repeat business through exceptional

customer service.

• Handles all type of Administrative and operational work.

• Conducted store inventories once a month or once in two months

Shop in Charge 01/1995 to 09/1999

M/s Sifani Jewelers Ltd – Sri Lanka, Maldives & Dubai

• Supervised a sales force of 5 sales associates.

• Promptly resolved all customer requests, questions and complaints.

• Assigned employees to specific duties to best meet the needs of the store.

Other Work Experience

• Area Sales Executive 03/1993 to 03/1994 - Maharaja Organization Ltd – Colombo, Sri Lanka.

• Audit Trainee 01/1992 to 03/1993 - Ms. Nanayakkara & Co. Chartered Accountants – Colombo, Sri Lanka. Achievements and Awards

• At Damas Jewellery been the “STAR PERFORMER

OF THE YEAR 2005-2006” in the entire Damas U.

A. E. retail network for achieving the highest growth on sales daily basis ( Damas Oscars )

• Certificate of Achievement for being the Best Store 18kt category for the month of September 2005 (

Damas Oscar Awards )

• Letter of Appreciation from the higher management for the best customer service.

Training Courses Followed

• Service Excellence Energizer.

• Infinity Customer Care.

• Exceptional Selling Skills, Visual Merchandising.

• Attitude and motivation.

• Effective Work Place Habits.

• Gold History, Process& Finish.

• Effective Selling Skills.

• Training on Strategic Customer Relationship

Program.

• Identifying Colored Stones & 4’C of Diamonds.

• Managerial Excellence.

Education

• Harischsndra National College – Negombo, Sri

Lanka

- Graduate Advanced level (High school) - 1991

- Specialized in Commerce & business studies,

Economics, Financial Accounting.

• Institute of chartered Accountants of Sri Lanka

- Licentiate – 1 skill level

Financial Accounting, Data processing, taxation, Business Administration

Personal Details

• Date of Birth May 01st 1972

• Married,

• Nationality - Sri Lankan

• P.P. expiry 11/07/2029

• Valid - Transferable

• Valid U.A.E. driving License. 4/11/2023

Reference

References can be given on request.

Contact this candidate